Experience

Nichols Research

• United States
• Market Research
• 1 - 100 Employee

• Project Coordinator

  • Jan 1978 - Present

  We are constantly looking for consumers, B2B, medical professionals and others to join our current opt-in database of over 200,000! Following are a few of the more common questions we get. To learn more, please go to our FAQs page (https://nicholsresearch.com/faqs/): Q. Who is Nichols Research? A. We are an independent marketing research company. We conduct focus groups and market research studies to collect public opinions. Q. What is a focus group? A. A focus group is a qualitative marketing research technique used when a small group of people participate in a discussion that is lead by an experienced moderator. It is an opportunity to express ideas or concerns in an open forum / group. Q. What do research participants get for qualifying & participating in the study? A.Normally participants receive a reimbursement, gift or an honorarium to offset any expenses incurred as a result of volunteering to participate. They also have an opportunity to meet others in their occupational field or people who might share personal interests. Respondents repeatedly tell us that they find our research groups to be interesting and enjoyable.Your opinions are heard and considered for future marketing concepts and product development. Q. Who are ideal candidates to participate in marketing research? A. Articulate, committed and punctual individuals who are ready to share their opinions. Q. What kind of research does Nichols Research conduct? A: Many of our projects are traditional focus groups. We also conduct shop-alongs, taste tests, mock juries and many other areas of specialty research. Q: How do you protect my information? A. Our proprietary database software has limited access. We take every measure to protect its security. We will not mislead a participant regarding the nature of the research or how the information will be used. We take the privacy of your personal information seriously. (See https://nicholsresearch.com/privacy-policy/ for our full Privacy Policy.)