Experience

ampliFI Loyalty Solutions

• United States
• Financial Services
• 1 - 100 Employee

• Vice President Marketing

  • Jun 2022 - Present

  Greater Chicago Area



CSCMP - Council of Supply Chain Management Professionals

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President, Marketing and Engagement

  • Nov 2018 - Jun 2022

  Greater Chicago Area Growth-focused B2B and B2C sales and marketing leader with YOY success driving brand and revenue growth through the development of strategic, integrated campaigns. Cultivate supply chain management industry networks, professional development and research, reaching 9,000+ members and 45,000 prospects. Advance industry learning, awareness and engagement of 200k+ audience through integrated marketing strategy, including social media, virtual and on-site events, publications, direct mail, digital… Show more Growth-focused B2B and B2C sales and marketing leader with YOY success driving brand and revenue growth through the development of strategic, integrated campaigns. Cultivate supply chain management industry networks, professional development and research, reaching 9,000+ members and 45,000 prospects. Advance industry learning, awareness and engagement of 200k+ audience through integrated marketing strategy, including social media, virtual and on-site events, publications, direct mail, digital advertising and email marketing. • Partner in thought leadership with premier academic institutions, corporations, think tanks and research consultants, including Kearney, MIT and Penske Logistics. • Optimize partnerships with corporate members, such as IBM, ProLogis, Cardinal Health and Johnson & Johnson, and esteemed universities, including University of Tennessee – Knoxville, Auburn University and University of Michigan. • Monitor industry developments to produce timely, relevant offerings related to trending themes, such as production disruptions, ocean freight and transportation bottlenecks, third-party logistics (3PL) and digitization. • Reversed downward trend in B2B sales by developing new enterprise product and overhauling workflows, growing by 5% in first year, with 30% overall gain in B2B corporate membership sales from 2018 to 2021. • Doubled social media audience from 100,000 to 200,000 across Facebook, LinkedIn and Twitter. • Applied best practices, new product features, enhanced member benefits and adjusted pricing models to drive product innovation and expansion – tripling advertising revenue in 2021. • Leveraged virtual events by instituting guest webinars and LinkedIn Live as value-added outreach avenues for audiences desiring opportunities for remote learning and engagement. • Drove membership growth from 5,700 to 9,100 in 5 years via integrated marketing strategies, team expansion and technological adoption.

• Director of Marketing

  • Jan 2017 - Nov 2018

  Greater Chicago Area Promoted after joining organization as marketing freelancer, bringing social media, product development, go-to-market, marketing and programmatic expertise. Developed measurable systems and processes, using insights and analytics to inform business strategies for publications, programs, sponsorships and events that contributed $100K in new annual profits. • Formalized organization’s marketing function by establishing team and centralizing departmental structure. • Modernized… Show more Promoted after joining organization as marketing freelancer, bringing social media, product development, go-to-market, marketing and programmatic expertise. Developed measurable systems and processes, using insights and analytics to inform business strategies for publications, programs, sponsorships and events that contributed $100K in new annual profits. • Formalized organization’s marketing function by establishing team and centralizing departmental structure. • Modernized organizational outreach via digital deliverables, including podcasts, webinars, videos and mobile capabilities. • Inaugurated official Supply Chain Professionals Appreciation Day in April 2018, driving more than $100K in new memberships and increasing social media followers by 10% across all platforms. • Course-corrected underperforming email communications by standardizing brand guidelines, deploying persona-based segmentation and using data analytics – open rates grew from 17% to 25% and member retention rose 14%. • Boosted conference registration revenue by 18.3% ($314K) and sponsorship revenue by 17% ($138K) after implementing new integrated marketing campaign featuring new website and programmatic advertising. • Augmented traditional sponsorships with digital strategies, growing by 17% in 2018 and by 14% in 2019. • Generated new revenue stream after rebranding two supply chain management certifications that led to 15,000 newly credentialed industry professionals.



McDermott Will and Emery

• France
• Legal Services

• Business Development and Communications Administrator for Global Chair of Litigation

  • Jan 2010 - Jan 2017

  Chicago, Illinois, United States Administratively supported cross-functional needs related to account management, financial analysis, business development, communications and travel planning. Safeguarded high-level, confidential client and case information. • Integrated marking and communications projects into role, amplifying firm messaging through content development and ghostwriting client-facing materials. • Instituted tool that tracked client engagement to detect additional opportunities for marketing and… Show more Administratively supported cross-functional needs related to account management, financial analysis, business development, communications and travel planning. Safeguarded high-level, confidential client and case information. • Integrated marking and communications projects into role, amplifying firm messaging through content development and ghostwriting client-facing materials. • Instituted tool that tracked client engagement to detect additional opportunities for marketing and promotion. • Collaborated with Litigation Practice Group in executing on business development prospects via targeted marketing. • Secured more leads and closed more deals by obtaining and aggregating 10 years of case data to highlight litigation wins that strengthened more persuasive case studies, client pitches, RFPs and negotiations. Show less



Elysian Hotels & Resorts (now recognized as Waldorf Astoria Chicago)

• Sales Assistant, Leadership Support, Sales and Marketing

  • Sep 2007 - Jan 2010

  Chicago, Illinois, United States Interfaced with executive leadership, providing ongoing sales and marketing support to company founder and CEO in startup environment. Contributed to business development through client proposals and collateral. • Voluntarily elevated scope of role to encompass additional sales and marketing functions for this luxury hotel company, from brand strategy development and project management to sales optimization. • Served as lead ghostwriter, authoring client communications and internal… Show more Interfaced with executive leadership, providing ongoing sales and marketing support to company founder and CEO in startup environment. Contributed to business development through client proposals and collateral. • Voluntarily elevated scope of role to encompass additional sales and marketing functions for this luxury hotel company, from brand strategy development and project management to sales optimization. • Served as lead ghostwriter, authoring client communications and internal company communications. • Drove experiential marketing that enhanced business development efforts and public relations excellence. • Created branding guidelines, in conjunction with CEO, standardizing company voice and style across all communications. • Personalized brand experience by crafting guest services materials, setting tone for visitor engagement and experience. • Advanced sale of all residences during construction by planning and orchestrating unique, exclusive white glove events that attracted qualified luxury buyers. Show less