Experience

auto.cl

• Chile
• Internet Marketplace Platforms
• 1 - 100 Employee

• CEO y Cofounder

  • Jun 2022 - Present

  CEO y Cofounder start up digital automotriz latinoamericano CEO y Cofounder start up digital automotriz latinoamericano



Espacio Zinc

• Co-Founder and CEO

  • Jan 2022 - Present

  Fundador de Espacio Zinc, galeria de las artes en zapallar. Fundador de Espacio Zinc, galeria de las artes en zapallar.



Stellantis South America

• Brazil
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Head of Commercial Operations

  • May 2017 - Mar 2021

  FCA was in 2020 the largest automotive manufacturer in Latin America, before its merge with PSA.Director responsible for Commercial Operations for all South America, Central America, and the Caribbean (excluding Brazil and Argentina) with work teams in Chile and Brazil and revenues exceeding US$ 630 million in 16 countries in the region.• Responsible for the creation of the FCA regional office and organizational structure in Chile, leading to greater importer satisfaction, highest engagement rate of the FCA work team globally and 20% increase in market share.• Led Fiat's commercial vehicle rebadging as “Ram” which resulted in the creation of a full line of commercial vehicles for Latin America markets (excluding Mercosur), increasing sales 5 times in a three-year period.



Astara Chile

• Chile
• Wholesale Motor Vehicles and Parts
• 1 - 100 Employee

• General Manager of FCA Group Chile (including Ferrari & Maserati) and Tata Motors

  • 1991 - 2017

  SKBerge Automotriz is a commercial alliance between Sigdo Koppers and the Spanish Group Bergé, which represents automotive brands such as: Chrysler, Dodge, Jeep, Ram, Chery, Tata, Mitsubishi, Ssangyong, Fiat, Alfa Romeo, Ferrari, Maserati, Bentley, MG, and GAC in Chile.General Manager of FCA Group Chile (including Ferrari & Maserati) and Tata Motors 2009 - 2017Commercial Chrysler Group Managing Director 1998 - 2009Daewoo Motor Commercial Director 1996 - 1997 Marketing Director of Fiat, Lancia, Alfa Romeo, and Chrysler Group 1994 - 1995Marketing Manager for Fiat, Lancia, and Chrysler Group 1991 - 1994 • Led 5 teams that managed 9 brands with annual strategies, negotiations, and alignment with manufacturers that achieved sales of more than US$ 300 million per year.• Led the merger of Fiat distribution with that of the Chrysler Group, which resulted in a 194% increase in Fiat sales over a three-year period and made all dealerships operations profitable.• Led the introduction of a comprehensive commercial strategy, involving a clear pricing policy and high customer satisfaction, which resulted in a 723% increase in Ferrari sales in Chile in 2009.• As President of the Association of Luxury Brands in Chile, increased awareness, developed a strong positioning in media and reduced barriers for the consumption of luxury goods.