Product Marketing Manager

• Mar 2022 - Present

Product Marketing Manager

• Mar 2021 - Feb 2022

First of two PMMs hired to lead product marketing, GTM, and VoC for SpotOn’s entry into Retail and Enterprise Sports & Entertainment verticals, bringing the company to a ~$4B valuation. - Crafted core value props and messages, positioning, segmentation, competitive intel, and sales enablement for SpotOn’s entry into the retail SMB market. Launched first feature set. - Reestablished value props and messaging for SpotOn Enterprise within Sports & Entertainment verticals after Appetize… Show more First of two PMMs hired to lead product marketing, GTM, and VoC for SpotOn’s entry into Retail and Enterprise Sports & Entertainment verticals, bringing the company to a ~$4B valuation. - Crafted core value props and messages, positioning, segmentation, competitive intel, and sales enablement for SpotOn’s entry into the retail SMB market. Launched first feature set. - Reestablished value props and messaging for SpotOn Enterprise within Sports & Entertainment verticals after Appetize acquisition, and reoriented positioning to target midmarket venues in pursuit of $36M ARR pipeline. - Directly managed one specialist, indirectly managed and trained up one PMM, and cross-functionally influenced remote stakeholders across marketing, sales, product, and ops. Show less First of two PMMs hired to lead product marketing, GTM, and VoC for SpotOn’s entry into Retail and Enterprise Sports & Entertainment verticals, bringing the company to a ~$4B valuation. - Crafted core value props and messages, positioning, segmentation, competitive intel, and sales enablement for SpotOn’s entry into the retail SMB market. Launched first feature set. - Reestablished value props and messaging for SpotOn Enterprise within Sports & Entertainment verticals after Appetize… Show more First of two PMMs hired to lead product marketing, GTM, and VoC for SpotOn’s entry into Retail and Enterprise Sports & Entertainment verticals, bringing the company to a ~$4B valuation. - Crafted core value props and messages, positioning, segmentation, competitive intel, and sales enablement for SpotOn’s entry into the retail SMB market. Launched first feature set. - Reestablished value props and messaging for SpotOn Enterprise within Sports & Entertainment verticals after Appetize acquisition, and reoriented positioning to target midmarket venues in pursuit of $36M ARR pipeline. - Directly managed one specialist, indirectly managed and trained up one PMM, and cross-functionally influenced remote stakeholders across marketing, sales, product, and ops. Show less

Associate Product Manager, Print Services E-Commerce

• Sep 2017 - Jul 2020

Owned Growth roadmaps across omni-channel Print Services organization, grossing $100M annually, while leading cross-functional, remote Agile teams in Vancouver & Austin. - Drove sitewide SEO optimization of content, hierarchy, and supporting infrastructure, resulting in $10M AAV and 1.2M additional annual visits. Prioritized SEO launch strategy for a new document printing configurator, forecasted for $42M in sales annually. - Designed business strategy for AI-Driven Personalization &… Show more Owned Growth roadmaps across omni-channel Print Services organization, grossing $100M annually, while leading cross-functional, remote Agile teams in Vancouver & Austin. - Drove sitewide SEO optimization of content, hierarchy, and supporting infrastructure, resulting in $10M AAV and 1.2M additional annual visits. Prioritized SEO launch strategy for a new document printing configurator, forecasted for $42M in sales annually. - Designed business strategy for AI-Driven Personalization & Recommendations, forecasted for $5M AAV. Launched features from scratch and supported them through product lifecycle. - Monetized omni-channel shipping & fulfillment platform as a PaaS to license to other retailers. Released APIs with order management, payment, and third-party vendor systems. Show less Owned Growth roadmaps across omni-channel Print Services organization, grossing $100M annually, while leading cross-functional, remote Agile teams in Vancouver & Austin. - Drove sitewide SEO optimization of content, hierarchy, and supporting infrastructure, resulting in $10M AAV and 1.2M additional annual visits. Prioritized SEO launch strategy for a new document printing configurator, forecasted for $42M in sales annually. - Designed business strategy for AI-Driven Personalization &… Show more Owned Growth roadmaps across omni-channel Print Services organization, grossing $100M annually, while leading cross-functional, remote Agile teams in Vancouver & Austin. - Drove sitewide SEO optimization of content, hierarchy, and supporting infrastructure, resulting in $10M AAV and 1.2M additional annual visits. Prioritized SEO launch strategy for a new document printing configurator, forecasted for $42M in sales annually. - Designed business strategy for AI-Driven Personalization & Recommendations, forecasted for $5M AAV. Launched features from scratch and supported them through product lifecycle. - Monetized omni-channel shipping & fulfillment platform as a PaaS to license to other retailers. Released APIs with order management, payment, and third-party vendor systems. Show less

Content & Product Marketing Consultant

• May 2012 - Dec 2018

Freelance side-hustle consultancy crafting product messaging, go-to-market strategies, competitive intelligence, and content for clients such as Walmart, American Express, and EY. - Published Ernst & Young’s monthly M&A briefs and annual reports, analyzing transactional data to forecast tech industry and vertical trends for the firm’s thousands of clients. - Created corporate white papers and ghost-written articles in publications such as Dark Reading and theHRDirector, averaging over… Show more Freelance side-hustle consultancy crafting product messaging, go-to-market strategies, competitive intelligence, and content for clients such as Walmart, American Express, and EY. - Published Ernst & Young’s monthly M&A briefs and annual reports, analyzing transactional data to forecast tech industry and vertical trends for the firm’s thousands of clients. - Created corporate white papers and ghost-written articles in publications such as Dark Reading and theHRDirector, averaging over 500k readers per month. Show less Freelance side-hustle consultancy crafting product messaging, go-to-market strategies, competitive intelligence, and content for clients such as Walmart, American Express, and EY. - Published Ernst & Young’s monthly M&A briefs and annual reports, analyzing transactional data to forecast tech industry and vertical trends for the firm’s thousands of clients. - Created corporate white papers and ghost-written articles in publications such as Dark Reading and theHRDirector, averaging over… Show more Freelance side-hustle consultancy crafting product messaging, go-to-market strategies, competitive intelligence, and content for clients such as Walmart, American Express, and EY. - Published Ernst & Young’s monthly M&A briefs and annual reports, analyzing transactional data to forecast tech industry and vertical trends for the firm’s thousands of clients. - Created corporate white papers and ghost-written articles in publications such as Dark Reading and theHRDirector, averaging over 500k readers per month. Show less

Associate Product Manager, Consumer Sites

• Sep 2016 - Aug 2017

Launched and optimized two B2C healthcare sites with a combined 10-12M monthly visits and $10-$15M in annual revenue through native/display ad products and branded content. - Led & tested mobile-first redesign of search/browse, homepage, and provider rating system UX, boosting monthly visits by 25%. Standardized site UI to Material Design. - Spearheaded Agile transformation and coached teams in process design and adoption. Launched and optimized two B2C healthcare sites with a combined 10-12M monthly visits and $10-$15M in annual revenue through native/display ad products and branded content. - Led & tested mobile-first redesign of search/browse, homepage, and provider rating system UX, boosting monthly visits by 25%. Standardized site UI to Material Design. - Spearheaded Agile transformation and coached teams in process design and adoption.

Intern

• Jun 2010 - Aug 2011

- Documented technical specifications and procedures in partnership with product management for software engineering teams. - Tested prototype/competitor devices and logged bugs within the product roadmap. - Maintained QA wiki and bug reporting system and escalated issues to the appropriate team. - Assisted day-to-day device lab maintenance, including device administration and reimaging. - Documented technical specifications and procedures in partnership with product management for software engineering teams. - Tested prototype/competitor devices and logged bugs within the product roadmap. - Maintained QA wiki and bug reporting system and escalated issues to the appropriate team. - Assisted day-to-day device lab maintenance, including device administration and reimaging.