• Oct 2012 - Present

Lead Brand Manager and Project Lead for Ad Council’s “It’s Up To You” COVID-19 Vaccine Education Initiative, managing a $60M budget and nearly 300 partners to respond to one of the biggest public communications missions of our lifetime. Campaign drove more than $300M of exposure value, 12M website visitors, and helped reduce vaccine hesitancy from 50% to 5% over the course of 1 year. Other efforts include overseeing the development, implementation, and evaluation of marketing, advertising and digital campaigns on behalf of national non-profit clients such as Autism Speaks, American Heart Association, American Medical Association, Dollar General Literacy Foundation, Feeding America, and the Hispanic Scholarship Fund. Lead a team responsible for campaign development, strategic partnerships, consumer research, public relations, social media marketing, budgeting, and reporting. Oversee the recruiting, hiring, and training process for the department. Marketing campaigns have been recognized by the largest advertising industry awards, including the Anthem Awards, Ogilvy Research Awards, Effie Awards, Webby Awards, and Cannes Lions Awards. Show less

• Aug 2016 - Nov 2018

• Nov 2013 - Aug 2016

• Oct 2012 - Nov 2013

Impact Initiatives

• Jan 2012 - Sep 2012

Identified, pitched, and helped oversee strategic public-private partnerships as part of the Membership and Advisory Services team, with partners such as Accenture, Coca-Cola, Merck, Chevron, Dow, and UN Women. Led grant proposals, donor outreach, and other business development efforts. Conducted quantitative analysis to optimize revenue model and grow membership. Identified, pitched, and helped oversee strategic public-private partnerships as part of the Membership and Advisory Services team, with partners such as Accenture, Coca-Cola, Merck, Chevron, Dow, and UN Women. Led grant proposals, donor outreach, and other business development efforts. Conducted quantitative analysis to optimize revenue model and grow membership.

Associate

• Jul 2010 - Jan 2012

Consulting for senior management at investment banks related to strategy, personnel, market trends, and customer preferences within fixed-income sales, trading, and research. Served on 3-person JPMorgan client team, interfacing directly with client managers. Interviewed portfolio managers, traders, and directors at prominent funds. Deputy head of Emerging Markets unit, compiling sector results into analysis. Consulting for senior management at investment banks related to strategy, personnel, market trends, and customer preferences within fixed-income sales, trading, and research. Served on 3-person JPMorgan client team, interfacing directly with client managers. Interviewed portfolio managers, traders, and directors at prominent funds. Deputy head of Emerging Markets unit, compiling sector results into analysis.

Intern

• Jun 2009 - Aug 2009

Researched economic conditions of developing nations in preparation for USAID-funded development projects, reporting directly to assessment team. Prepared informational briefs and literature summaries for proposal team. Researched economic conditions of developing nations in preparation for USAID-funded development projects, reporting directly to assessment team. Prepared informational briefs and literature summaries for proposal team.

Intern

• Jun 2008 - Aug 2008

Assisted economic growth practice unit in researching, writing, and formatting several international development proposals submitted to USAID and other donors. Assisted economic growth practice unit in researching, writing, and formatting several international development proposals submitted to USAID and other donors.