North America Media Manager

• Jul 2023 - Present

U.S Media Manager

• Sep 2022 - Jul 2023

-Manage invoicing process for all U.S Divisions-Analyze and distribute weekly media reports to all brand teams to review campaign performance-Lead bi-weekly touch bases with all eCommerce teams to review campaign performance and implement changes when needed-Collaborate with third party agencies on campaign KPI's, targeting, and launch-Work with global partners to assure best paid search and digital media practices-Assist in building yearly media strategy for all brands across all U.S divisions -Explore new opportunities to improve workflow through 3rd party data measurement tools Show less

Brand Manager

• Jun 2019 - Sep 2022

-Led the creation of marketing objectives and goals for 2021 and 2022 -Managed of email and newsletter communication for consumers -Developed an Affiliate Marketing Program for influencers through Instagram, Tik Tok, and Twitter -Lifted sales 350% in 2021 vs. 2020 through various promotions and sales based on seasonality and trends -Hired third party agencies to divide responsibilities to improve workflow on all projects -Finalized opportunities with major retailers such as Walmart, GrubHub, and QVC -Assisted in building brand templates and voice for a brand relaunch, targeted for H1 2022 Show less

Digital Content Manager

• Mar 2022 - Aug 2022

-Lead synchronization within Salsify and Syndigo platforms to upload content for major retailers -Committed to leading improvement of eCommerce listing across all retailers -Manage various agencies to update SEO copy and digital assets for Reynolds brands -Developed relationships cross functionally between eCommerce, brand, sales, and third party agencies -Establish new workflow of CMS platform to build and manage web pages for Reynoldsbrands.com -Oversee innovative content strategy for eCommerce listings for Reynolds Brands Show less

Shopper Marketing Specialist

• Mar 2020 - Mar 2022

-Coordinated a workflow with Syndigo to synchronize the upload content for Walmart, Target, and Amazon -Work with various agencies update SEO copy and digital assets for all brands -Contributed to the development of Shopper Marketing Campaigns at Meijer, Albertsons, and Target -Efficient in Nielsen Connect to pull and explain ad-hoc reporting for teams cross functionally -Manage execution of Shopper Marketing Programs for AHOLD companies, Shoprite, Kroger, and Costco -Manage budgets and execution for various Search Programs through Elevaate and PromoteIQ -Collaborate with brand and sales on all CPG pricing and trade promotions -Planned execution and roll-out of new Shopper Marketing Programs for new innovative brands Show less

President

• May 2019 - Mar 2022

-Organize various Alumni Networking Events -Assist undergraduate chapter to have Alumni involvement -Build relations with Alumni regarding how to become more involved with Delta Omicron -Organize various Alumni Networking Events -Assist undergraduate chapter to have Alumni involvement -Build relations with Alumni regarding how to become more involved with Delta Omicron

Alumni Council Member

• Oct 2019 - Feb 2022

-Assisted in establishing the Alumni Council for College Bound Opportunites -Organized events for networking, team building, and growth of the Council -Prepared and presented presentations to students, staff, and board members to propose new ideas for growth -Established expectations for council members to grow and continue the Council moving forward -Assisted in establishing the Alumni Council for College Bound Opportunites -Organized events for networking, team building, and growth of the Council -Prepared and presented presentations to students, staff, and board members to propose new ideas for growth -Established expectations for council members to grow and continue the Council moving forward

Associate Brand Manager

• May 2019 - Mar 2020

-Created new packaging concepts for various retail accounts using WorkFront -Analyze and present reports cross functionally to Sales team for insight on sales volume of products and price trends -Developed and execute promotional strategy for various CVS, Walgreens, Walmart, and HEB -Collaborated with third party agencies to reach digital campaign goals for Venom Steel -Led consumer focus groups for Ignite Cleansing Cloths to better understand where improvements could be applied -Created new packaging concepts for various retail accounts using WorkFront -Analyze and present reports cross functionally to Sales team for insight on sales volume of products and price trends -Developed and execute promotional strategy for various CVS, Walgreens, Walmart, and HEB -Collaborated with third party agencies to reach digital campaign goals for Venom Steel -Led consumer focus groups for Ignite Cleansing Cloths to better understand where improvements could be applied

Social Media Specialist

• May 2018 - May 2019

-Manage content to Facebook, Instagram, and other various platforms -Create and coordinate various campaigns to help increase sales and page volume -Target various markets to reach new consumers and continue company growth -Manage content to Facebook, Instagram, and other various platforms -Create and coordinate various campaigns to help increase sales and page volume -Target various markets to reach new consumers and continue company growth

Digital Marketing Intern

• Sep 2017 - May 2019

-Increased number of followers by 600% with social media strategies that have led to higher volume -Coordinated marketing strategies to build the college of business’s brand to attract students -Improved marketing plans and research resulting in an increase of applications from potential future students for the College of Business -Established a partnership with the Central Illinois Flying Aces to use as a recruitment tool for both the College of Business and hockey team -Increased number of followers by 600% with social media strategies that have led to higher volume -Coordinated marketing strategies to build the college of business’s brand to attract students -Improved marketing plans and research resulting in an increase of applications from potential future students for the College of Business -Established a partnership with the Central Illinois Flying Aces to use as a recruitment tool for both the College of Business and hockey team

Digital Marketing and Event Coordination Intern

• Dec 2018 - Apr 2019

-Created various social media campaigns to reach new areas of the community -Presented and finalized the partnership with the State Farm College of Business -Increased attendance by various online channels -Monitored data from Facebook Analytics volume of engagement, clicks, and tickets sold -Created various social media campaigns to reach new areas of the community -Presented and finalized the partnership with the State Farm College of Business -Increased attendance by various online channels -Monitored data from Facebook Analytics volume of engagement, clicks, and tickets sold

Sales Analyst Intern- E-Commerce

• Apr 2018 - Aug 2018

-Analyzed and reported quarterly sales for Barilla’s online presence on Amazon -Evaluated and improved promotional performance by 64% to meet Walmart’s requirements for online content to better engage consumers to purchase our product -Proposed digital shelf optimizing item content selection to increase consumer engagement -Created cross-functional documentation explaining Amazon Packaging Certification process to improve organization understanding -Analyzed and reported quarterly sales for Barilla’s online presence on Amazon -Evaluated and improved promotional performance by 64% to meet Walmart’s requirements for online content to better engage consumers to purchase our product -Proposed digital shelf optimizing item content selection to increase consumer engagement -Created cross-functional documentation explaining Amazon Packaging Certification process to improve organization understanding

Strategic Merchant Relations: Marketing Intern

• Feb 2017 - Aug 2017

-Collaborated with Relationship Managers on opportunities with merchants -Worked closely with directors and managers on developing new products -Analyzed how payments impacts marketing by researching successful strategies that then helped lead to more partnerships with merchants. -Collaborated with Relationship Managers on opportunities with merchants -Worked closely with directors and managers on developing new products -Analyzed how payments impacts marketing by researching successful strategies that then helped lead to more partnerships with merchants.

Server

• Apr 2014 - Jan 2017

-Brief status as delivery driver and was promptly promoted to host -Excellent customer service as a host led to promotion to wait staff -Skills such as strong communication, quick-thinking, and time management led to great reviews from patrons and better work flow of the restaurant -Brief status as delivery driver and was promptly promoted to host -Excellent customer service as a host led to promotion to wait staff -Skills such as strong communication, quick-thinking, and time management led to great reviews from patrons and better work flow of the restaurant

Coach

• Sep 2014 - Apr 2015