Nicholas. M. Smith
Head of Platform Delivery at MullenLowe Profero- Claim this Profile
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Bio
Credentials
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Scrum Master
Scrum AllianceJan, 2012- Nov, 2024 -
Change Management Registered Practitioner
APMG-International
Experience
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MullenLowe Profero
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Platform Delivery
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Oct 2020 - Present
MullenLowe Profero, the global digital transformation network of MullenLowe Group, delivers an exceptional full end-to-end customer experience, providing business strategy, digital content, digital platforms, and CRM that drive innovation and commercial value. Clients / portfolios have included HSBC, Primark, Harley Davidson, wagamama, NHS England, HMGov Cabinet Office, Diageo and Moleskine.- Accountable for the successful delivery of Digital Transformation projects across custom designed CMSs and established Customer Engagement Platforms- Guidance & direction for high-level client stakeholders across the full project engagement and onto operational support- Refinement & optimisation of integrated ways of working with Business Directors (Client Partners) across multiple account portfolios - scoping new project opportunities & reviewing P&L to drive client-level profitability- Working with Senior Leadership to define, enhance and implement enhanced engagement & reporting processes / procedures to drive efficiency across the agency structure- Direction of integrated team operations for commercially successful projects- Growth and line management of direct reports across Project Management and Business Analysis team members - inspiring and mentoring to increase effectiveness- Motivating and engaging integrated teams to produce high quality deliverables
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Programme / Program Director
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Oct 2019 - Oct 2020
- Partnering with Business Directors (and Client Service Teams) on multiple account portfolios - defining & implementing tiered programmes to: - Establish standardised governance frameworks and best practice - Ensure project backlog & pipeline opportunities across portfolios (Retained and Project based) are reviewed & balanced against resource constraints & scalability - Monitor risk & dependencies - Report on portfolio financial health - reconciliation & forecasting- Ensure relationships off-shore and other 3rd party delivery partners are managed for success- Validation of SoWs and project plans- Coaching & mentoring Project Management team members
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Project Director
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Feb 2018 - Oct 2019
- Ownership of the full project lifecycle of deliverables, from global digital campaigns to complex digital transformations and their transition to enterprise operations with service delivery teams.- Scope definition, planning and control- Financial health control, reconciliation & reporting- Risk (RAID) portfolio management- Leadership of multi-disciplinary, geographically dispersed, integrated project delivery teams.- Mentoring, growth and development of junior PM team members.- Definition of Project framework delivery (methodologies have included Agile (Scrum / Kan-Ban / Google Sprints), Agile Marketing, Waterfall, blended).- Aspects of business consulting, from gap analysis and the definition of new organisational processes to business case development for commercial investment justification.- Work with Client Partners and Account Management teams to identify & convert new business opportunities.
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Agile Transformation, Change & Project Management Consulting
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Feb 2015 - Dec 2017
- Consultation & Partnering for full life-cycle management & leadership of internal & 3rd party teams (Business Analysis/Transformation Design & Analysis, UX/CX/Design, Platform assessment and tech-investment strategy, Build/Roll-out etc.) across multiple WCMS projects with branding agency Spinach Branding Ltd.- Input for MullenLowe Profero Ltd. on a large scale platform roll-out (Sitecore - DMS)- Business strategy, tactical planning & technical investment consultation for start-up looking to transition to e-commerce model.
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CHADNEY-SMITH ASSOCIATES LTD.
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United Kingdom
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Business Consulting and Services
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Founder & Director
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Oct 2016 - Oct 2017
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COO
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Aug 2014 - Dec 2014
Servicing the needs of top-tier/mid-tier businesses in the APAC market, Bambu Digital works with ATL/BTL partners (Saatchi & Saatchi, Starcom Mediavest, Bates CHI & Partners, Lowe) across the region to develop a compelling unified approach to digital brand development & marketing, Bambu offers creative customer experience strategies & digital marketing hubs that drive digital campaigns, delivering a range of mobile, social & content orientated digital solutions.Clients include: - Bank Mandiri, XL, Bank Permata, BCA, BII, Danone, Garuda Foods, BOLT, MD Entertainment- Focus on establishing operational efficiency; ensuring strategic services & solutions are successfully implemented.- Day to day direction for functional area leads (Business Directors, Creative Director, Technical Leads, HR & Finance)- A personal drive to deliver a business culture championing unique creative digital thinking and individual responsibility within the teams.- Support the CEO in the overall strategy of the Agency - defining Bambu's regional competitive landscape & market fit, with prioritisation on areas for growth.- Maintain direct relationships with the board - performance measurement & operational health reporting (P&L)- Establishing & building relationships with onshore/offshore 3rd party vendors & resources.- Business continuity planning.
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Bullseye
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Advertising Services
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1 - 100 Employee
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Project Director Asia
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May 2013 - Aug 2014
Acquired by Ogilvy Australia (part of STW Group) in 2014, Bullseye is a full service digital solutions & creative agency with offices in Sydney, Auckland, Denpasar & Jakarta.Clients include:- Auckland Airport, Australian Government, Bayer, Blackmores, Coca-Cola Amatil, Creative Holidays, Premium Wines, Goodman Fielder, QBE, Rabobank, Steadfast, Qantas, Westpac- Tasked with establishing and expanding Bullseye’s presence in Asia- General management of the Bullseye Jakarta office and staff.- Responsible for the planning and execution of all projects and programmes of work within the Agency portfolio.- Building of Project management, Account management & Technical development teams.- Establishment of best practice processes and protocols.- Lead account management and business development in partnership with Business Directors.- Pitch/proposal strategy and delivery.
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Associate Project Director - Group
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Jan 2013 - May 2013
- Ensuring projects are delivered to agreed tolerances - high quality, on time, on brief and within budget.- Working closely with the Heads of Department to monitor overall resource allocation & ensure project resources are utilised efficiently to optimise production margins.- Strategic process/protocol definition & implementation to provide improvements to delivery practices, process, tools and templates.- Input into strategic change management across multiple countries & markets.- Business and commercial proposition development.- Accurate project/programme reporting and forecasting in monthly business reviews.
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Senior Project Manager
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Jan 2012 - Jan 2013
- Management & delivery of multiple projects using AGILE/SCRUM development methodologies.- Ensuring all project issues and change requests are managed effectively.- Working with Business Directors to plan projects & provide insight-driven recommendations for long term account strategies.- Risk management & progress reporting at regular intervals to internal and external stakeholders.
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Various consultancy roles
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Business Consulting and Services
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1 - 100 Employee
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Digital Consultant
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Feb 2010 - Oct 2011
Various Consulting engagements across such entities as:- Brand Works (www.brandworks.co.uk)- BanksThomas (Now trading as Spinach Branding Ltd.)Activities & Specialisms:- Development of existing client relationships through core relationship and ’reconnect’ strategies.- Business development utilising core relationship definitions and targeting strategies helping to increase project turnover and revenue.- Business requirements analysis for new and re-branded CMS based sites.- Commercial & proposition development.- Programme/project management for eCommerce developments.
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MediaEquals Ltd
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Advertising Services
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Head of Product Development & Client Service
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Sep 2007 - Jan 2010
- Ownership of development / implementation of the trading service model through product portfolio management, product & development roadmaps, programme and project structuring, resource planning, QA Processes and change management, interfacing with customer base expansion strategies.- Management of integration, adoption and successful product delivery based on client business process / requirements analysis and commercial opportunity.- Ownership of beta platform roll-out, working with partnering clients including: - Media Agencies - Carat UK, Initiative London, Universal McCann, MediaCom UK, Mindshare UK, Starcom UK. - Media Owners - Bauer Media, BBC Magazines, CBS Outdoor, Clear Channel, Guardian News & Media, IPC Media, Metro Newspapers.- Multi-functional matrix orientated management across internal (application / UI / database & API development) and offshore (UI Consultants / Test Scripting Consultants) teams.- Commercial proposition development.- Resource acquisition, management and departmental/process building.
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Surrey Police
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United Kingdom
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Law Enforcement
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700 & Above Employee
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Consultant: e-Business Manager
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Aug 2006 - Jul 2007
- Management of eBusiness operations and project deliverables at strategic and budgetary levels.- Negotiation of key priorities for change in delivery of three year government set targets for modernisation of eBusiness operations.- High-speed full project lifecycle management of web application roll-outs, utilising back-end legacy assets and third party service providers.- Project management of a Surrey based pilot of National Policing CRM tool, leading to business case production for the procurement of a unified messaging broadcasting application (email, SMS and voice messaging), with a prospective target audience of 400,000 households.- Successful management of strategic partnerships, development of SLAs and other contractual arrangements with suppliers, support and maintenance services.- Production of quality/accessibility standards and ‘best practice’ guidelines for future digital asset development.
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Institution of Mechanical Engineers
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United Kingdom
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Industrial Machinery Manufacturing
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200 - 300 Employee
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Web Development Manager
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2004 - Aug 2006
- Development of online strategies to facilitate emergent business change initiatives and targets.- Resourcing, line management and professional development of a five strong department.- Development, in conjunction with Marketing Directorate, of a corporate internet branding strategy, complimenting existing branding programmes.- Management of strategic definition, development and roll-out of a new look corporate CMS platform including content migration and data cleansing.- Key input into web page monetisation strategies for PEP Ltd online advertising channels.- Management of development programme of PEP Ltd sites (Bookshop, journals online and magazines) substantially decreasing the impact on existing administrative routines.- Development and implementation of e-Marketing initiatives. Online surveys coupled with targeted emailing increased advertising equivalent value by 50%.- Regular presentation of eServices to blue chip organisation members.
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Senior Internet Analyst
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2002 - 2004
- Production of business requirements/technical specifications and implementation management of online transactional services.- Requirements analysis and management of development programme for a CMS based group of online global network channels, plugging into customer base retention and development strategies for over 120 countries.- Contractual management of re-tendering process with ISP/ASPs and other 3rd parties. Subsequent management of complete update of externally managed server hardware.- Senior role in change management initiatives for relocation of business resource.- Programme management of PEP Ltd commercial sites (Bookshop, journals online and magazines).- 2004/5 subscriptions via online systems accounted for 14% of overall company income takings - 2005/6 saw an increase to 30%. 85% of users registered as at 2006 (from a membership of 76,000) - an increase of 30% on 2005.
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Internet Analyst
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2000 - 2002
- Process analysis of key business areas; development of digital strategies for efficiency gains.- Project management for development and implementation of an events digital bookings & payment platform, to agreed timescales and budget.- Project management of online learning initiatives in partnership with the Marketing Directorate.- Web analytics & reporting.- Project leadership, in conjunction with a consultants’ representatives group, of an online ‘showcase’ database, creating a marketing strategy and platform with corporate database integration and e-commerce - 30% increase in registered Consultants in first year.
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