Experience

AB InBev Korea 오비맥주

• South Korea
• Food & Beverages
• 100 - 200 Employee

• Associate Director / Direct to Consumer & On Trade Retail

  • Dec 2020 - Present



Jeju Beer Company

• Head Of Brand Marketing

  • Jan 2018 - Nov 2020



Rootnine Group

• Co-founder / Operations

  • Nov 2017 - Nov 2018

  - Launched the first organically flavored coffee products in Korea under the brand ‘The Flavorist’ - Launched the first organically flavored coffee products in Korea under the brand ‘The Flavorist’



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Area Manager & Brand Executive

  • Dec 2014 - Sep 2016

  - Managed the overall sales and distribution for Daejeon and Chungnam Province.- Executed trade marketing initiatives while building stronger relationships with retailers and CVS customers.- Developed and implemented the Dunhill’s brand plan to ensure that brand objectives were achieved.- Identified respective brand issues & untapped consumer opportunities and developed responsive actions based on thorough analysis of market data and consumer insight.- Analyzed and applied best practice in brand management to optimize efficiency and effectiveness.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Feb 2014 - Aug 2014

  Brand: SK-II (cosmetic brand)- Developed communication ideas and ATL assets with the global P&G brand team & global LB agency team. - Executed holistic campaigns that redefined the brand image of SK-II.- Managed the overall development of creative assets by efficiently orchestrating different teams and ensuring the overall communication message and objective wasn’t obscured. Brand: SK-II (cosmetic brand)- Developed communication ideas and ATL assets with the global P&G brand team & global LB agency team. - Executed holistic campaigns that redefined the brand image of SK-II.- Managed the overall development of creative assets by efficiently orchestrating different teams and ensuring the overall communication message and objective wasn’t obscured.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Sep 2011 - Feb 2014

  Brand: Heineken- Developed holistic marketing plans and executed the largest music campaign in Heineken Korea’s history which consisted of developing a digital platform for various activation events. - Successfully executed the largest music party event ‘Sensation: Wicked Wonderland’ in Korea by closely working with 3rd party vendors and thoroughly managing branding budget. - Worked to develop print ads and advertorials along with adaptations of global TVCs for broadcasting. Brand: P&G Febreze Global- Developed strategic shopper marketing plans for Febreze Australia, ASEAN, India, Japan, Korea, and Western Europe markets. -Project-managed global launch campaigns for new products.- Brought in multiple out of scope projects from credibility built on successfully executed initiatives. - Maintained ongoing communications with all accounts and fostered loyal, lasting relationships. Brand: GlaxoSmithKline Hong Kong- Re-categorized healthcare categories in the Hong Kong market within Watsons stores with GSK brand team to link healthcare products with beauty care. - Developed an innovative interactive touch screen kiosk that educated shoppers and encouraged engagement. Brand: Pantene- Strategically developed the 2012 Pantene Chuseok gift set which led to strengthening the credibility of the agency team’s creativity.Brand: Converse- Planned the local adaptation of the global ‘3 Artists 1 Song’ campaign in Korea with a creative activation idea that allowed consumers to become a fashion model. - Worked to develop print ads for local seasonal promotions and adaptations of global TVCs for broadcasting. Other brands- Supported teams on multiple initiatives that required idea creation and strategy support. - Brands: Gillette, Downy, P&G MBCI, Oral-B, Camel



J.R.K. International Co., Ltd.

• Communications Associate

  • Dec 2008 - Aug 2011

  - Participated in construction projects that built multi-purpose fields and golf driving ranges. - Lead the communication between the US government and the Korean contractors. - Dealt with sales managers overseas to order, track, negotiate prices and manage products that were needed for various construction projects. - Participated in construction projects that built multi-purpose fields and golf driving ranges. - Lead the communication between the US government and the Korean contractors. - Dealt with sales managers overseas to order, track, negotiate prices and manage products that were needed for various construction projects.