Nicholas Crafts

Independent Consultant at Jostens Yearbooks Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Hamburg, New York, United States, US

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Experience

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Independent Consultant
      • 2016 - Present

    • United States
    • Photography
    • 700 & Above Employee
    • Territory Manager
      • Sep 2014 - Jun 2016

      — Management Development Program: (CM, OV & EJ Territory) — Organized successful Sales Blitz: (CM, LG, & EJ) Participated in Sales Blitz: (OB, RI, VJ, OV & the former MC Territory). Worked with RSD and sales teams across Region 1 towards building new photo and yearbook business. Establishing relationships across the Northeast has broadened my perspective of how different sales professionals and territories can operate. — Developing Partnerships: About 80% of NYS prospect schools are contracted by the PTA. Forging a relationship between Lifetouch and the NYS PTA Reflections program has established Lifetouch as their official photographer, opening up enormous state-wide sales potential. Through collaborations with the NYS PTA Reflections President on events for OV, WL, DW, CM and EJ, Lifetouch is now co-branded & synonymous with PTA Reflections region-wide. Presented at 4 PTA regional meetings in CM, DW, EJ and OV territories, including demonstrating expertise of Interactive Yearbooks and Aurasma’s multimedia capacities to revolutionize the Reflections Student Art Show. The photography workshop developed is now being used to enrich the Reflections program in schools throughout Region 1. — Technology Proficient: Created an interactive Yearbook from sample EJ yearbooks with the augmented reality software Aurasma. Worked with TM’s to create and implement this tool among Sales Professionals in EJ to generate excitement for innovations in Lifetouch technology, resulting in many sales interactions and new business. Show less

    • Photography
    • 1 - 100 Employee
    • Territory Sales Manager
      • Jun 2012 - Jul 2014

      Territory Manager/Sales Representative, Legacy Studios, Buffalo, New York (2012-2014) — Manager: Responsible for the daily territory operations (Buffalo, Rochester, New Jersey, New York & Hudson Valley) to include hiring, coordinated training, ride along with sales representatives, ordered and maintained equipment, sent out marketing to schools while ensuring a smooth picture day — Project Management: Prioritized time sensitive sales projects with attention to detail in a number of different territories. Show less

    • Canada
    • Printing Services
    • 100 - 200 Employee
    • Sales Consultant
      • 2007 - 2010

      — Business Development: Responsible for establishing contacts and sales leads using a consultative approach while working towards productivity targets. First Sales Representative in United States for the Canadian company, responsible for over 1 million in business. — Business Development: Responsible for establishing contacts and sales leads using a consultative approach while working towards productivity targets. First Sales Representative in United States for the Canadian company, responsible for over 1 million in business.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales Manager
      • Aug 2005 - Jan 2007

      — Business Consultant: Translated the business plan into account specific tactics through advanced selling cycle in highly political customer environments and effectively managed the balance between sales, service and administrative responsibilities. — Account Management: Organized large-scale workshops to streamline the yearbook process for accounts. — Business Consultant: Translated the business plan into account specific tactics through advanced selling cycle in highly political customer environments and effectively managed the balance between sales, service and administrative responsibilities. — Account Management: Organized large-scale workshops to streamline the yearbook process for accounts.

  • World Wide Brands/Parkside Coffee
    • Buffalo/Niagara, New York Area
    • Chief Marketing Officer,
      • Apr 2004 - Aug 2006

      — Marketing: Developed and strategized long term approach to company marketing plans and initiatives — Operations: Managed and directed all marketing, communication, and branding needs of delivering a company-wide strategic vision — Strategic Partnership: Liaison between internal and external customers, at all levels, integrating marketing perspectives — Marketing: Developed and strategized long term approach to company marketing plans and initiatives — Operations: Managed and directed all marketing, communication, and branding needs of delivering a company-wide strategic vision — Strategic Partnership: Liaison between internal and external customers, at all levels, integrating marketing perspectives

    • Marketing/Sales and Production
      • Oct 2002 - Apr 2004

      Marketing/Sales and Production, Peppertree Consulting Group Inc., Buffalo, New York (2002-2005) — Advertising: Managed advertisements of multiple products in a variety of publications to include market analysis, research & development, quotes and coordination of print projects — Marketing & Promotions: Coordinated and supervised implementation of promotions for new products Marketing/Sales and Production, Peppertree Consulting Group Inc., Buffalo, New York (2002-2005) — Advertising: Managed advertisements of multiple products in a variety of publications to include market analysis, research & development, quotes and coordination of print projects — Marketing & Promotions: Coordinated and supervised implementation of promotions for new products

    • United States
    • Retail Office Equipment
    • Press Operator
      • Jan 1999 - Mar 2001

      Operated a print shop. Ran a 9810 and multicolor press. Operated a print shop. Ran a 9810 and multicolor press.

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Cashier & Deliveries
      • Jun 1995 - Jan 1999

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • Paper Boy
      • Apr 1993 - Jun 1995

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