Human Resources and Marketing Manager

• Mar 2020 - Present

As Human Resources and Marketing Manager, I am responsible for developing and implementing HR policies, programs, and practices while also developing and executing marketing strategies.In the HR function, I oversee recruitment, selection, and onboarding processes, ensure compliance with employment laws and regulations, manage employee relations, and oversee training and development programs. I also strive to create and maintain a positive company culture, ensuring employee satisfaction, and managing employee benefits programs.In the marketing function, I am responsible for developing and implementing marketing strategies, managing budgets, overseeing social media and digital marketing efforts, and managing relationships with external vendors and partners. Other responsibilities include conducting market research and analysis to stay up-to-date with industry trends and competition.I possess strong leadership and excellent communication skills, with the ability to multitask and prioritize effectively. I am able to think creatively and strategically to drive results and improve organizational performance. Show less

Marketing and Communications Manager

• Apr 2019 - Mar 2020

Marketing Administrator

• Feb 2011 - Apr 2019

• Write and design sales and marketing literature, ensuring valid, current and accurate content• Maintain the BCM website and manage customer inquiries generated from the website• Responsible for e-marketing and the BCM presence on other social media, such as updating the Managing and producing content for Facebook, Twitter and BCM LinkedIn page, producing videos for YouTube, ensuring search engine optimization for BCM products and website, blogging etc.• Act as liaison between product distributors and the company, print suppliers and various marketing services.• Provide logistics to events like meetings, seminars, exhibitions, trade shows and company outings• Monitor and report on the effectiveness of ongoing marketing communications activities• Write and distribute press releases and produce media kits where required Show less

Marketing Manager

• May 2005 - Jan 2011

Managed all corporate marketing and communications functions, while overseeing a $350,000 annual budget. Responsible for direct brand management, PR, media relations, advertising, sales materials and seminar marketing and execution encompassing all elements including, but not limited to venue, through menu. Selected Accomplishments · Developed and launched direct marketing campaigns that resulted in 15% - 20% increase in annual sales, consecutively from 2006 through 2009. · Performed ongoing market research and demographic profiling, which achieved a 1% increase in direct mail response rates. · Designed and launched a new dynamic website, into an effective interactive sales tool, that contributed 15% to annual sales. · Leveraged relationships with vendors, into seminar and event sponsorships which achieved 20% cost reductions. · Directed an ongoing campaign employing annual expositions, quarterly client introduction / relationship management events, and traditional, targeted advertising medium to successfully rebrand the corporate name and image. Show less

Marketing Consultant

• Jun 2004 - Jan 2005

Managed client relationships for all on-air marketing activities including, but not limited to, obtaining / writing ad copy, preparations for promotional events, collection of debt and receivable maintenance, contract negotiation, handling schedule placements and proactively addressing discrepancies. Selected Accomplishments: · Consistently met or exceeded Sales goals. · Negotiated contracts with key account clients including the Lowell Lock Monsters and Daniel Webster College. Show less

Key Accounts Coordinator

• Jan 2002 - Apr 2004

Provided pro-active relationship management for top tier, high retail volume accounts and those with special shipping requirements, or specialty discounts including Bed, Bath & Beyond, Yankee Candle Company, and Pfaltzgraff. Significant duties included pre-show planning, setup and execution of nationwide trade shows and exhibitions. Selected Accomplishments: · Moved from temporary employee to full time employee and onward to team leader of Customer Service Department within one year of hire. · “Above and Beyond” Award winner for the month of November in 2003. · Utilized artistic background to envision new product designs that were features in the 2003 -2004 catalogs. Show less