Digital Analytics Specialist and Training Lead

• Sep 2023 - Present

Digital Analytics Specialist

• Sep 2021 - Sep 2023

Led client engagements, with a primary focus on Google products including Google Analytics 4, Universal Analytics, Google Tag Manager, and Looker Studio. Spearheaded analytics configuration audits, devised measurement strategies, and executed complex implementations for diverse website types like e-commerce sites, lead generation sites, and many more. Developed and Implemented comprehensive GA4 measurement strategy and audit for diverse organizations, enabling precise website and marketing performance analysis. Tracked micro & macro conversions, amplified content insights via content groupings, and tailored the interface to unique business requirements.  Demonstrated expertise with Google Tag Manager, successfully testing and deploying diverse tracking solutions – from event and marketing tags to cookie control tools and advanced dataLayer optimizations.  Designed a progressive GA4 training program guiding clients from foundational concepts to advanced analytics, successfully equipping them to utilize the platform for informed business choices. Conducted extensive client training, enabling numerous clients to proficiently extract business insights through adept platform utilization. Show less

Digital Marketing Student

• Dec 2020 - Oct 2021

Throughout this direct training robust digital marketing program. I'm developing my skills in marketing fundamentals and advanced digital strategies including Email Automation, Content, Analytics, UX, Web Development, SEO, SEM, and Social Media. Project Highlights include: - Conceptualized and built a website using WordPress to promote a portfolio page with the goal of displaying my skills and services to future employers. - Developed an in-depth SEO report to improve website ranking on the SERPs landscape to garner higher quality traffic. -Created and conducted a usability test with the aim of improving the user experience on the website. - Created various content writing pieces with the end goal of displaying a storytelling narrative to harp on the emotions of the audience. - Built a report on Google Analytics (GA4) to develop a better understanding of how to interpret information such as the number of unique site visitors, pages viewed, access source, bounce rates, average time on page, and conversion rates to help maximize business reach and conversions. Show less

Digital Marketing Intern

• May 2021 - Sep 2021

• Coordinated the launch of “Milner Media” product lines. Improved marketing content that facilitated the B2B sales process. Generating more traction for the sales team. • Developed informative packages for customer acquisition and designed highly targeted advertisements for the T.V. network and Hand sanitizer kiosk product line. • Coordinated the launch of “Milner Media” product lines. Improved marketing content that facilitated the B2B sales process. Generating more traction for the sales team. • Developed informative packages for customer acquisition and designed highly targeted advertisements for the T.V. network and Hand sanitizer kiosk product line.

Financial Advisor Intern

• Dec 2019 - Apr 2020

• Organized meetings with prospects to evaluate their current financial situation. Trained under senior-level advisors to undergo extensive fact-findings. Developed communication skills to conduct extensive meetings and cold calling. • Organized meetings with prospects to evaluate their current financial situation. Trained under senior-level advisors to undergo extensive fact-findings. Developed communication skills to conduct extensive meetings and cold calling.