Experience

Canyon Ridge Christian Church

• United States
• Religious Institutions
• 1 - 100 Employee

• Communication Director

  • Jan 2021 - Present

  •Provided direct oversight to the Communication, Creative, and Engagement teams as a member of the Leadership Team •Hired, trained, and led the Communication Department (seven staff and 15 volunteer positions) to build integrated marketing and communication strategies, resulting in a 33% increase in attendance and $2.1 million donated between 2021 and 2023 •Designed, developed, and supported the Engagement and Database & Technology Teams (seven staff and and 100+ volunteer positions) to build customer engagement pathways, resulting in a 200% increase in overall engagement •Organized cross-functional teams to create successful giving and donor communication systems and campaigns, raising over $1.2m in donations during December 2022 alone Show less



Let People See

• United States
• Media Production
• 1 - 100 Employee

• Producer

  • Mar 2020 - Jan 2021

  •Directed the creation of digital marketing funnels, message clarification, and website redesign to increase sales during the COVID-19 pandemic •Managed customer relationships and projects from start to finish by creating schedules, budgets, deadlines, storyboards, and creative briefs •Translated creative and critical feedback into actionable steps for multiple teams to effectively tell the client's story •Directed the creation of digital marketing funnels, message clarification, and website redesign to increase sales during the COVID-19 pandemic •Managed customer relationships and projects from start to finish by creating schedules, budgets, deadlines, storyboards, and creative briefs •Translated creative and critical feedback into actionable steps for multiple teams to effectively tell the client's story



LowCountry Community Church

• United States
• Religious Institutions
• 1 - 100 Employee

• Communication & Digital Strategy Director

  • Feb 2018 - Mar 2020

  •Provided leadership through a viral public relations crisis to reverse negative brand perception and increase average weekly attendance by 13% in the following month •Created and led successful giving and donor communication campaigns as part of the Executive Leadership Team •Developed and led Communication Teams (three staff and 20 volunteers) to create integrated marketing communication strategies that resulted in a 29% increase in attendance •Provided leadership through a viral public relations crisis to reverse negative brand perception and increase average weekly attendance by 13% in the following month •Created and led successful giving and donor communication campaigns as part of the Executive Leadership Team •Developed and led Communication Teams (three staff and 20 volunteers) to create integrated marketing communication strategies that resulted in a 29% increase in attendance



Saint Paul’s Church

• United States
• Religious Institutions
• 1 - 100 Employee

• Communication Director

  • Jan 2017 - Jan 2018

  •Earned and managed $120,000 yearly Google Ad-words Grant for non-profits, resulting in movement from page six to page one on Google Search results •Led a Communication Team (one staff and five volunteers) to create integrated marketing communication strategies that resulted in a 33% increase in attendance across three campuses •Earned and managed $120,000 yearly Google Ad-words Grant for non-profits, resulting in movement from page six to page one on Google Search results •Led a Communication Team (one staff and five volunteers) to create integrated marketing communication strategies that resulted in a 33% increase in attendance across three campuses



Springfield Music

• United States
• Music
• 1 - 100 Employee

• Marketing Manager

  • Aug 2011 - Jan 2017

  •Created integrated marketing communication strategies and content for four stores across Missouri and Kansas •Developed and led a Marketing Team (four staff) to create digital marketing strategies, resulting in a 200% increase in digital engagement •Created integrated marketing communication strategies and content for four stores across Missouri and Kansas •Developed and led a Marketing Team (four staff) to create digital marketing strategies, resulting in a 200% increase in digital engagement