Experience

ISH Spirits

• Denmark
• Food and Beverage Services
• 1 - 100 Employee

• Global Marketing Manager

  • Apr 2022 - Present

  As Global Marketing Manager at ISH Spirits I work with manifesting the ISH brand in the strategic markets we are present in (Nordic, Western Europe and North America). This applies to all the brand's touch points: Events, PR and trade press, trade and store, social media, paid and traditional advertising. In short my responsibilities are: • Develop our communications plan and managing/allocating our global marketing budget. • Design and execute on an international PR plan. • Communication with both national and international media. • Campaign development and trade campaigns in collaboration with the account managers and end customers. • Ensure our online presence harmonizes with our brand strategy. • Equip our international customers so that they have the tools to market ISH in their markets. • Collection and systematization of market information. Show less



Vitamin Well Group

• Sweden
• Food and Beverage Services
• 200 - 300 Employee

• Country Marketing Manager

  • Apr 2021 - Apr 2022

  I'm responsible for the general marketing strategy for Barebells, NOCCO, NOBE aloe vera and Vitamin Well in the Danish market, integrating the brands and products into the sports, fitness and lifestyle communities. This also includes executing the brands’ global campaigns in a customized way, creating market specific solutions for danish consumers as well as working closely with the marketing team in Stockholm, Sweden to ensure consistency in the Global execution.In short my responsibilities are:- Leading and managing the danish marketing organization- Owner of NOCCO/Barebells/Vitamin Well/NOBEaloevera maketing budget- Continuously working on strategy and planning to increase engagement and brand awareness across events, ambassadors and social channels - Identify and develop strategic ambassador programs, PR and comms- Developing in store activations and regular alignment with our sales team- Contributing and giving input to the global strategy Show less

• Brand Marketing Manager

  • Apr 2018 - Apr 2021

  Ansvarlig for den overordnede marketingstrategi i en organisation hvor alle initiativer foregår inhouse. I mit daglige virke som Brand Manager arbejder jeg med følgende emner: - Influencer marketing - Content Marketing - PR- Endorsement aftaler - POS- Outdoor marketing- Konceptualisering - Art Direction- Leder af et team bestående af to fastansatte samt et større eventpersonale

• Social Media & PR Manager

  • Jun 2016 - Mar 2018

  - Content creation - Community management - Ambassador activation - Events- Project management

• Internship

  • Jan 2016 - May 2016



Adeas A/S

• Denmark
• Hospitals and Health Care
• 1 - 100 Employee

• Communication Consultant

  • Mar 2015 - Jan 2016

  - Communication strategy - Webeditor - PR - Social - Project management - Communication strategy - Webeditor - PR - Social - Project management