Video Content Producer

• Apr 2019 - Present

Collaborate, conceptualize, create and execute content to be used across all social media platforms with the intent to recruit and retain students. Achievements: Developed a campaign designed to set the COVID-19 behavioral culture at Winona State University’s campus immediately at the beginning of Fall semester 2020. Collaborated with our team in Marketing Communications on key messaging objectives. Conceptualized and produced a “pro mask video” to be used on WSU’s website and social platforms. Wrote and produced video content to educate students on how to register to vote, how/where to vote, and a final quick motivational PSA. Strategized with campaign team members on key messaging objectives. Produced a commencement video for Winona State University’s Fall 2020 Virtual Commencement. Collaborated with Winona State University leadership to use multiple locations on campus and turn the transitions from each segment into a subtle storyline of Winona State’s President walking from one end of campus to the gym where the traditional commencement would typically be held. Wrote and created a video to promote Winona State University’s “Purple Fridays”, where students are invited to post to social media wearing purple to promote WSU pride. Collaborated with the social media team to create a fun and comical video with WSU’s President Olson and mascot Wazoo. Show less