Senior Digital Marketing Manager

• Dec 2021 - Present

Digital Marketing Manager

• Nov 2017 - Jan 2022

I am responsible for the management and execution of all digital marketing initiatives for the portfolio of Kaplan International brands, including Kaplan Business School, the University of Adelaide College, Massey University College and the University of Newcastle College of International Education. I also direct the budgets associated with our activities, including tools, agency fees and media spends.Working closely with the product marketing managers and senior management teams, my team and I work to ensure that the online content and comms for all of the brands we represent are delivered promptly and to an exceptionally high standard.The digital team is responsible for a wide variety of BAU tasks, including:• Email journeys and batch sends (via Salesforce Marketing Cloud)• Reporting (via Salesforce CRM/Google Data Studio) • Project Management of digital tasks from stakeholders (via Trello/Asana) • Website asset creation and maintenance (via Drupal/Wordpress)• Lead creation and CRM integration (via Zapier)• Content strategy creation and implementation (via SEMRush) The digital team is also tasked with many bespoke projects, ranging from internal management of lead generation campaigns via Facebook to multi-channel marketing initiatives promoting our courses to students in different regions.As the Digital Marketing Manager, I am also in charge of managing our external relationships, including:• Performance Marketing Agencies (Large scale Facebook campaigns, Google ads, etc)• Affiliates (School profiles, course listings, etc)• Campaign partners (Creative content, external landing pages, etc)

Digital Marketing Manager

• Nov 2017 - Present

Digital Marketing Manager

• Jan 2017 - Oct 2017

Responsible for the strategic direction and execution of marketing for Big Splash Media's various brands, such as 'Cruise Passenger' and 'The Really Simple Guide To Money'. I have also been the primary point of contact for all digital concerns, such as project management of website development and assisting with the development of digital sales kits. •Maintained and expanded the suite of websites under the Big Splash Media umbrella. •Managed and executed content publishing across multiple websites, including SEO best practices •Improved UX/CX across web assets and provided strategy for further enhancements •Sourced and implemented CRM, subsequently responsible for training sales/production staff. •Improved internal communications across teams (including production contractors) using multiple low-cost technological solutions. •Planned, built and optimised eDM campaigns across multiple brands. •Managed lists and segmentation for email delivery, leveraging data to improve email relevance and subsequent conversion. •Co-ordinated and published media across the suite of Big Splash Media websites. •Created and maintained the digital advertising calendar for Big Splash Media's digital assets (eDMs, website advertising, etc). •Generated assets and managed paid Facebook advertising for Cruise Passenger. •Responsible for analysis of key email metrics, with accurate interpretation of data leading to the optimisation of email campaigns. •Implemented digital reporting across all brands, measuring website and campaign performance week-to-week. •Liaised with key internal and external stakeholders in order to develop and maintain a thorough process for testing and compliance approval. •Wrote and edited copy for large-scale email campaigns and newsletters. •Evaluated and implemented changes to the technology used by the company •Contributed to marketing strategy and internal/external communications framework. •Shot and edited video for both external marketing and internal purposes.

Digital Strategy and Production Manager

• Mar 2016 - Jan 2017

Responsible for the production and delivery of email marketing campaigns for One Big Switch and the various brands associated with the company (FiftyUp Club, One Big Switch Ireland, etc). In addition, I contributed to the strategic direction of the company's marketing plans and assisted with copywriting and content creation. •Planned, built and optimised email campaigns and triggers using the Marketo platform •Designed and built email assets within Marketo •Managed lists and segmentation in the Marketo database, leveraging data to improve email relevance and subsequent conversion. •Responsible for analysis of key email metrics, with accurate interpretation of data leading to the optimisation of email campaigns. •Liaised with key internal and external stakeholders in order to develop and maintain a thorough process for testing and compliance approval. •Wrote and edited copy for large-scale email campaigns and newsletters. •Contributed to marketing strategy and internal/external communications framework. •Completed post-production on several videos (under strict time deadlines) for viewing on web and national TV.

Digital Marketer

• Jan 2014 - Feb 2016

Responsible for the generation and delivery of web-based content for Trading Pursuits and related companies under their umbrella (Daily Trading Report, Spectrum Live, etc). I also assisted with the promotion of various IPO launches during my tenure. •Preparing, scheduling and maintaining email campaigns through the Marketo platform. •Shooting video both in studio (sales videos, webinars, etc) and off-site (event b-roll footage, testimonials, etc) •Video post-production and creative (promotional, training, etc) •Managing the schedule (invitation sends, shoot dates, etc.) of streaming video content delivery via streaming services (eg Ustream). •Maintenance of the in-house studio and video equipment (cameras, Tricaster hardware, etc), as well as assisting with streaming of weekly live broadcasts and other videos. •Video publishing and archiving via Wistia, Amazon, Youtube, etc. •Asset creation and content delivery on social media platforms (pictures, videos, copy, etc) •Writing copy for the website, newsletter, etc (eg. blog entries) and assisting with SEO implementation •Developing achievable campaign concepts for future products •Liaising with external contractors/companies (video production, SEO, etc) and charities (10x10 Charity Program). •Representing the company at various live events, both in a marketing capacity (photos, video, etc) and in a service capacity (assisting events team, interacting with clients, etc).

Founder/Digital Media Specialist

• Jan 2012 - Jan 2014

I have assisted a wide variety of clients with establishing a strong framework for internet presence and marketing. In addition, the work done for each client was tailored to their specific needs and structured in such a way that they would conceivably be able to take over the management of the work in-house after the conclusion of my contract. The majority of these clients were small business owners whose main goal was to find a way to market themselves effectively online using low-cost tools. •Managing administrative tasks for the company, such as invoicing and tax. •Identifying potential clients and making initial approach/presentation. •Analysing the client's existing web-based media (eg. Offical website, Facebook page) for it's effectiveness. •Creating an individualised social media plan tailored to the needs of the client. This requires an analysis of their business, particularly their primary target markets and their product. •Developing a social media timeline for each client, detailing the time, content and intention for each social media update. •Maintaining the social media accounts (Facebook, Twitter, etc) for a client for a period of time •Implementing an agreed-upon digital marketing plan in conjunction with (and supporting) a client's external campaigns, such as pamphlets and cinema advertising. •Teaching clients (upon completion of contract) how to use the established accounts. •Providing a basic plan to clients for future updates that they can realistically implement themselves.

Digital Media Consultant

• May 2012 - Dec 2013

I was brought aboard to continue working on 'Habitat' as a contractor, as well as contribute ideas and marketing skills to other projects that were in development at the time. • Liaised with contractors and internal stakeholders to develop an asset pool and delivery pipeline for social media and general marketing purposes. •Managing the social media accounts for the company's projects, such as 'Habitat' and 'The Source'. •Brainstorming ideas for the development of both new and existing media projects. •Researching market trends for related media, such as video games and web-based video. •Preparing grant applications for project funding to be viewed by partners such as Screen NSW, Metro Screen and the World Wildlife Fund. •Writing design documents for projects to submit to developers and partners. •Identifying useful channels for low-budget marketing, such as popular blogs and local news sites, and subsequently establishing contact.

Drama Club Tutor

• Feb 2012 - Dec 2013

I was contracted to run an after-school Drama Club for students in years 7 and 8. • Responsible for administrative duties associated with the club (invoicing, intake management, etc) • Researched and delivered a variety of activities appropriate for the students in the club. • Liaised with internal stakeholders regarding best practices and current opportunities for students within the school. I was contracted to run an after-school Drama Club for students in years 7 and 8. • Responsible for administrative duties associated with the club (invoicing, intake management, etc) • Researched and delivered a variety of activities appropriate for the students in the club. • Liaised with internal stakeholders regarding best practices and current opportunities for students within the school.

Digital Media Consultant

• Mar 2012 - Sep 2012

I was engaged to help Global Synthetics develop a digital strategy for B2B and B2C marketing using social channels. •Established social media profiles (Facebook, Twitter) for the company. •Analysed the newly-redesigned website for the company and provided feedback. •Communicated with with key internal stakeholders (local and interstate) to collate news from the business and information about staff for marketing. •Prepared a timeline for social media updates in advance for vetting by company executives. •Created marketing strategies that used online channels to support existing marketing opportunities (eg. Exhibitions). •Re-purposed data (eg. old case studies) from the company archives and formatted them into new copy appropriate for our new digital channels.

Attachment

• Mar 2011 - May 2012

I worked with Australian Documentaries on a variety of transmedia projects, such as 'CrowdTV' and 'Habitat'. My role covered a variety of areas, including marketing, grant applications and general administration. •Brainstormed ideas for the development of both new and existing media projects. •Performed market research regarding video games and related media. •Managed the social media accounts for 'The Habitat Project'. •Prepared grant applications for project funding to be viewed by partners such as the ABC and Screen NSW. •Wrote design documents for projects to submit to developers and partners.

Office Administrator/Teacher's Aide/Boarding House Supervisor

• Jan 2005 - Dec 2005

I relocated to England to work in a school for a year before commencing my university studies. • Completed front office duties and general administration for middle school (Dunhurst). • Responsible for supervision of students in the boarding house and when travelling off-site.. • Served as classroom assistant for a variety of subjects at Dunhurst. • Helped with organisation and supervision of extra-curricular activities, such as the school orchestra. I relocated to England to work in a school for a year before commencing my university studies. • Completed front office duties and general administration for middle school (Dunhurst). • Responsible for supervision of students in the boarding house and when travelling off-site.. • Served as classroom assistant for a variety of subjects at Dunhurst. • Helped with organisation and supervision of extra-curricular activities, such as the school orchestra.