Nicette Dos Santos
Senior Creative Account Manager at forpeople- Claim this Profile
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Bio
Experience
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forpeople
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United Kingdom
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Design
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100 - 200 Employee
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Senior Creative Account Manager
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Apr 2023 - Present
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Creative Account Manager
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Jan 2023 - Mar 2023
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Clay Pigeon Trading
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South Africa
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Food and Beverage Services
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Co-Founder
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Sep 2019 - Dec 2022
Conceived brand architecture and executed the design and fit-out of a 30-seater cafe. Optimised smart operations which resulted in the business breaking even within 6 months of opening. Acquired major B2B and B2C consulting and service contracts, most notably: Global Coffee - streamlined retail and wholesale operations to reduce waste and maximise profit, trained baristas and management staff for best operational practice, curated custom roast profiles for B2B wholesale, conducted cupping sessions to ensure quality control, procured green coffee direct from origin to instil transparent business practice, developed engaging brand and packaging design, Rolex 52 Super Series Regatta - official sustainable coffee partner for 2020, Electrical Industries: coffee equipment advisor, reseller and trainer, Creative Mornings - official sustainable coffee partner for the Cape Town chapter. Operated and hosted community events and secured sponsorship with: Sanremo + Okja + Cape Coffee Beans + Khayelitshas Wines for the 2019/2020 Clay Pigeon Latte Art Throwdown Competition where 30+ local baristas competed for the title of “Best Late Art Champion”, Sanremo + Everdure + Okja + Sealand for the Clay Pigeon Specialty Coffee Expedition (2021) - a self-supported overland origin trip from Cape Town, South Africa, to Kigali, Rwanda, visiting over 12+ emerging coffee farmers and documenting their stories. Accomplishments: First coffee roastery in Africa to join The Pledge (Transparency Coffee Association), nominated ‘Best New Roastery’ by the Coffee Mag (2019) Show less
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Navy Creative
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South Africa
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Marketing Services
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1 - 100 Employee
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Account Director
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May 2019 - Apr 2022
Implemented a remote workforce strategy and maintained a positive net turnover in the face of COVID-19 with zero layoffs. Integrated a full-service digital design division, directing a team of 6+ people to deliver eCommerce solutions.Accomplishments: Maintained a steady increase in net revenue during the COVID-19 lockdown.
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Senior Account Manager
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Jun 2017 - May 2019
Managed the design and delivery of branded print and digital collateral for over 200 cross-industry brands, across three different time zones, most notably: Vit Hit: Global vitamin beverage sold in over 15 countries, F45 Training: Global Fitness Franchise with over 1,750 studios in 45 countries, SISK Healthcare: Europe’s leading medical device distributor across 15 European markets, Curio Collection by Hilton Hotel Group: Curated bespoke branding for five-star boutique hotels, restaurants and spas.Accomplishments: Acquired new business contracts, most notably: Global Coffee: Africa’s largest commercial coffee roastery, roasting 900 tonnes per annum, eFest: The first sub-Saharan African city to host a round of the ABB FIA Formula E World Championship. Show less
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Middleweight Account Manager
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Jun 2016 - May 2017
Conducted workflow assessments and devised new operational processes, increasing productivity by 300%. Replaced manual project management processes with integrated cross-functional digital tools resulting in more efficient start-to-end service processes, improved internal communications and a reduction in internal errors.Led the transition to a paperless practice by implementing an electronic traffic system, which resulted in faster and more accurate turnaround, and reduced cost of labour by 70%. Complied creative briefs, budgets and project timelines, and directed a team of 7+ multi-disciplinary designers across 30+ monthly concurrent projects.Prepared and presented pitch proposals and tenders securing new business opportunities. Project Managed the full redesign of Navy’s website with findings from customer segmentation and competitive research, and optimised SEO which increased site traffic by 150%.Accomplishments: Promoted within 12 months due to strong performance and organisational impact Show less
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Friends of Design - Academy of Digital Arts
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South Africa
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Higher Education
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1 - 100 Employee
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Middleweight Account Manager
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Jan 2013 - May 2016
Spearheaded a separate digital design training division tailored for corporate clients, including: Naspers (Media24), GetSmater, Associated Media, New Media Publishing, Pearson, Oxford University Press, Draft FCB, Saatchi & Saatchi and Ogilvy.Negotiated 6-figure contracts, devised custom training solutions, administered training budgets, scheduled timelines, and managed a team of 20+ multi-disciplinary design software trainers.Adobe® software reseller partner and software consultant.Accomplishments: Secured long-term contracts and grew the corporate training division by 200% Show less
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Junior Account Manager
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Jan 2012 - Dec 2012
Co-ordinated full-time and part-time courses, compiled student contracts, training outlines and assessments.Prepared tenders for funding and secured scholarships for 80+ underprivileged students.Initated the design and execution of an in-house 20-seater student cafe.Hosted Creative Mornings, Cape Town – a global event which takes place in 228 cities across 67 countries.Accomplishments: Promoted within 12 months due to strong performance and organisational impact.
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