Nicci Micco
Senior Vice President Marketing at Mamava, Inc.- Claim this Profile
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Bio
Sarah Cocina
Nicci is an extremely thoughtful person. As a content strategist she takes the time to truly understand the goals of a client and researches what information and messaging will resonate with their audience. The content programs Nicci designs increase engagement and foster relationships with consumers that in turn keep clients coming back to her as a trusted partner. As a manager, Nicci motivates her team by tapping into what type and kind of work inspires each individual. This allows for professional development to occur day-to-day and keeps employees fulfilled with their work. Nicci does all this with an extremely positive attitude and looks forward to challenges where she can put her adept problem solving abilities to good use.
Joyce Hendley
Nicci is that rare combination: A writer's writer and an editor's editor. In all capacities we've worked together, she has been a joy to work with--thorough and encouraging in her direction, always on top of and connected to the best science, topnotch with follow-through, and a gifted writer in her own right. But most valuable, I think, is her ability to bring out the best in everyone with her positive energy--something her yoga students no doubt also know well.
Sarah Cocina
Nicci is an extremely thoughtful person. As a content strategist she takes the time to truly understand the goals of a client and researches what information and messaging will resonate with their audience. The content programs Nicci designs increase engagement and foster relationships with consumers that in turn keep clients coming back to her as a trusted partner. As a manager, Nicci motivates her team by tapping into what type and kind of work inspires each individual. This allows for professional development to occur day-to-day and keeps employees fulfilled with their work. Nicci does all this with an extremely positive attitude and looks forward to challenges where she can put her adept problem solving abilities to good use.
Joyce Hendley
Nicci is that rare combination: A writer's writer and an editor's editor. In all capacities we've worked together, she has been a joy to work with--thorough and encouraging in her direction, always on top of and connected to the best science, topnotch with follow-through, and a gifted writer in her own right. But most valuable, I think, is her ability to bring out the best in everyone with her positive energy--something her yoga students no doubt also know well.
Sarah Cocina
Nicci is an extremely thoughtful person. As a content strategist she takes the time to truly understand the goals of a client and researches what information and messaging will resonate with their audience. The content programs Nicci designs increase engagement and foster relationships with consumers that in turn keep clients coming back to her as a trusted partner. As a manager, Nicci motivates her team by tapping into what type and kind of work inspires each individual. This allows for professional development to occur day-to-day and keeps employees fulfilled with their work. Nicci does all this with an extremely positive attitude and looks forward to challenges where she can put her adept problem solving abilities to good use.
Joyce Hendley
Nicci is that rare combination: A writer's writer and an editor's editor. In all capacities we've worked together, she has been a joy to work with--thorough and encouraging in her direction, always on top of and connected to the best science, topnotch with follow-through, and a gifted writer in her own right. But most valuable, I think, is her ability to bring out the best in everyone with her positive energy--something her yoga students no doubt also know well.
Sarah Cocina
Nicci is an extremely thoughtful person. As a content strategist she takes the time to truly understand the goals of a client and researches what information and messaging will resonate with their audience. The content programs Nicci designs increase engagement and foster relationships with consumers that in turn keep clients coming back to her as a trusted partner. As a manager, Nicci motivates her team by tapping into what type and kind of work inspires each individual. This allows for professional development to occur day-to-day and keeps employees fulfilled with their work. Nicci does all this with an extremely positive attitude and looks forward to challenges where she can put her adept problem solving abilities to good use.
Joyce Hendley
Nicci is that rare combination: A writer's writer and an editor's editor. In all capacities we've worked together, she has been a joy to work with--thorough and encouraging in her direction, always on top of and connected to the best science, topnotch with follow-through, and a gifted writer in her own right. But most valuable, I think, is her ability to bring out the best in everyone with her positive energy--something her yoga students no doubt also know well.
Credentials
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Content Marketing
HubSpot -
RYT 500 | Yoga Teacher Certification
Yoga Alliance
Experience
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Mamava
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United States
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Design Services
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1 - 100 Employee
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Senior Vice President Marketing
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Jan 2023 - Present
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VP of Marketing
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Mar 2018 - Jan 2023
Drives strategy, planning, execution and optimization of all aspects of Mamava’s marketing operations, including growth strategies, content and creative across platforms (digital, print, app, product), PR and communications, and brand partnerships. Mamava, the creator of freestanding lactation suites, is changing the culture of breastfeeding by providing structural solutions, informational resources and inspirational tools for breastfeeding people and the organizations who support them.
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Writer + Content Strategist
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Jun 2002 - Present
Journalist and content strategist specializing in health, medical, psychology and other lifestyle topics. Contributor to outlets including MORE, Seventeen, Cooking Light, Men's Health, Glamour, USA Today, Parents, Shape, Marie Claire, Match.com. Branded content work for Subaru DRIVE. Experience creating exclusive meal and fitness plans with celebrity nutritionists, trainers and psychologists. Creative and art direction. Producer of experiential stories. Journalist and content strategist specializing in health, medical, psychology and other lifestyle topics. Contributor to outlets including MORE, Seventeen, Cooking Light, Men's Health, Glamour, USA Today, Parents, Shape, Marie Claire, Match.com. Branded content work for Subaru DRIVE. Experience creating exclusive meal and fitness plans with celebrity nutritionists, trainers and psychologists. Creative and art direction. Producer of experiential stories.
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Meredith Corporation
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Director of Content, Meredith Content Licensing
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Jun 2015 - Feb 2018
Led content strategy and marketing, oversaw the editorial, creative and account services team for Meredith Content Licensing and Meredith Health Solutions, providing Meredith’s best-in-class content to partners in the health, food, family and home sectors. Directed content curation and campaign development to provide strategic content marketing solutions powered by the brands of Meredith Corporation, including EatingWell, Shape, Parents, Fit Pregnancy and Baby, Diabetic Living and Better Homes and Gardens. Leveraged behavior change expertise and collaborated with MCL's in-house Dev Team to create digital content experiences and products to inspire and empower people to live healthier and happier lives.
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Content Strategy Director, Meredith Content Licensing
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Sep 2014 - Jun 2015
Played a leadership role in content curation and creation (digital, mobile, social and print); oversee the content team. Acted as lead editor, delivering Meredith’s best-in-class content to partners in the health, food, family and home sectors. Collaborated to provide strategic content marketing solutions, powered by the brands of Meredith Corporation, including EatingWell, Fitness, Diabetic Living, Better Homes and Gardens, Family Circle, Parents and American Baby. Collaborate to build mobile- and web-based behavior change programs. Direct external marketing efforts, overseeing brand strategy and the development of one-sheets, presentations and a digital presence.
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Content Director, Custom Publishing and Licensing | EatingWell
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Dec 2011 - Sep 2014
Conceptualized and produced multi-platform content solutions, leveraging the content assets of EatingWell and other Meredith Corporation brands. Directed editorial custom publishing business, collaborating to create magazines, cookbooks and brochures for partners. Developed digital lifestyle engagement programs to help people change behaviors (to eat healthier, lose weight, manage diabetes or increase physical activity).
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EatingWell
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United States
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Internet Publishing
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1 - 100 Employee
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Editor at Large
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Oct 2010 - Dec 2011
Edited feature stories and books, blogs and contributed to online community-building initiatives for the EatingWell brand. Directed the editorial content of Eat Healthy Your Way, a quarterly magazine published by EatingWell Media Group for patrons of military commissaries.
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Deputy Editor, Features and Nutrition
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Sep 2008 - Sep 2010
Content leader for EatingWell Media Group overseeing the health and feature content for EatingWell magazine, custom print publications, digital community-building initiatives, and content licensing programs.
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Senior Editor
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Sep 2006 - Sep 2008
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Condé Nast
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United States
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Media Production
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700 & Above Employee
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Nutrition Editor, Contributing Editor | Self Magazine
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Aug 2001 - Jun 2006
Senior-level on-staff editor covering nutrition, sexual health and psychology. Managed network of freelance creators, supervised photoshoots, developed relationships with health experts and PR professionals. After leaving to pursue freelance writing (and a master’s degree in nutrition) contracted as a contributing editor. Senior-level on-staff editor covering nutrition, sexual health and psychology. Managed network of freelance creators, supervised photoshoots, developed relationships with health experts and PR professionals. After leaving to pursue freelance writing (and a master’s degree in nutrition) contracted as a contributing editor.
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Education
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Allegheny College
B.A., English -
University of Vermont
M.S., Nutrition and Food Sciences
Community
