Nic Cordingley
Head Of Digital at Dormeo UK- Claim this Profile
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Bio
Diane Canady
From joining Savile Row Company and taking over responsibility for affiliate marketing, Nic was an invaluable 'supplier' of consistently good advice. He certainly helped increase our affiliate revenue stream and did so by developing a solid understanding of our business strategy and goals. From a client perspective, I felt he had a genuine interest in our business which was reflected in the quality of his work and effort on our behalf.
Steve James
Nic is my first point of contact with Affiliate Future. He displays a fantastic amount of knowledge within the affiliate industry, and I am continually impressed with his technical knowledge of tracking & coding. Most often than not he is able to diagnose issues quickly and assertively, without the need for escalation.
Diane Canady
From joining Savile Row Company and taking over responsibility for affiliate marketing, Nic was an invaluable 'supplier' of consistently good advice. He certainly helped increase our affiliate revenue stream and did so by developing a solid understanding of our business strategy and goals. From a client perspective, I felt he had a genuine interest in our business which was reflected in the quality of his work and effort on our behalf.
Steve James
Nic is my first point of contact with Affiliate Future. He displays a fantastic amount of knowledge within the affiliate industry, and I am continually impressed with his technical knowledge of tracking & coding. Most often than not he is able to diagnose issues quickly and assertively, without the need for escalation.
Diane Canady
From joining Savile Row Company and taking over responsibility for affiliate marketing, Nic was an invaluable 'supplier' of consistently good advice. He certainly helped increase our affiliate revenue stream and did so by developing a solid understanding of our business strategy and goals. From a client perspective, I felt he had a genuine interest in our business which was reflected in the quality of his work and effort on our behalf.
Steve James
Nic is my first point of contact with Affiliate Future. He displays a fantastic amount of knowledge within the affiliate industry, and I am continually impressed with his technical knowledge of tracking & coding. Most often than not he is able to diagnose issues quickly and assertively, without the need for escalation.
Diane Canady
From joining Savile Row Company and taking over responsibility for affiliate marketing, Nic was an invaluable 'supplier' of consistently good advice. He certainly helped increase our affiliate revenue stream and did so by developing a solid understanding of our business strategy and goals. From a client perspective, I felt he had a genuine interest in our business which was reflected in the quality of his work and effort on our behalf.
Steve James
Nic is my first point of contact with Affiliate Future. He displays a fantastic amount of knowledge within the affiliate industry, and I am continually impressed with his technical knowledge of tracking & coding. Most often than not he is able to diagnose issues quickly and assertively, without the need for escalation.
Credentials
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Google Analytics
GoogleMay, 2016- Nov, 2024 -
Google Adwords Professional
Google -
Marin Manager Certified
Marin Software
Experience
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Dormeo UK
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United Kingdom
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Head Of Digital
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Mar 2020 - Present
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FLEETCOR
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United States
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Financial Services
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700 & Above Employee
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Interim Digital Marketing Manager
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Dec 2018 - May 2019
Interim Digital Marketing Manager responsible for all digital marketing activity for Fleetcors' Allstar commercial credit card products. Audit and optimisation of PPC, social media, affiliate and SEO activity. Interim Digital Marketing Manager responsible for all digital marketing activity for Fleetcors' Allstar commercial credit card products. Audit and optimisation of PPC, social media, affiliate and SEO activity.
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Equifax UK
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United Kingdom
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Financial Services
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200 - 300 Employee
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Senior Online Acquisition Manager (Contract)
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May 2017 - Aug 2018
Senior Digital Manager responsible for digital acquisition strategy across the Equifax GCS UK business. Management of of internal and external stakeholder relationships with responsibility for large scale media budgets. Audit and optimisation for PPC, display, social media and SEO activity Senior Digital Manager responsible for digital acquisition strategy across the Equifax GCS UK business. Management of of internal and external stakeholder relationships with responsibility for large scale media budgets. Audit and optimisation for PPC, display, social media and SEO activity
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Understand Digital
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Online Audio and Video Media
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Digital Consultant
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May 2016 - May 2017
Digital consultants specialising in big data, marketing analytics and paid media optimisation. Data Analytics; Our proprietary data warehouse technology - ImpactTag allows online businesses to collect all their marketing and buying path information. Analysis, attribution and tag management all come with the near-realtime reporting putting enterprise data in the hands of business of all sizes. Digital Campaigns: Understand Digital provides a range of digital campaign services across PPC, partner/affiliates, social media and content marketing. At the core of our service is our own private partner network delivering premium leads and sales for a broad range of sectors including financial services, online gambling and retail. Show less
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Affinion
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Digital Marketing Manager DTC
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Feb 2014 - May 2016
Responsible for the implementation of the digital acquisition strategy for Affinion International direct to consumer (DTC) product MyCreditMonitor.co.uk. - Part of team responsible for rollout of the new Mycreditmonitor.co.uk responsive website - Management of large scale digital acquisition budget - Reduced overall digital acquisition costs by over 60% - Optimised Paid Search to increase volume while driving a 50% decrease in CPA - Optimisation on paid landing pages resulting in improved CVR of 10% - Production of performance reports and dashboards to combine external/internal data sets to improve product insight Show less
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NationWide Pharmacies
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High Wycombe
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Marketing Manager
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Aug 2012 - Nov 2013
NationWide Pharmacies offer a fully regulated online doctor service across the UK and Europe. Responsible for all online marketing and ecommerce activities including new site role-out on Magento platform, conversion optimisation and UX improvements, SEO, paid search, CRM and affiliate marketing programmes. NationWide Pharmacies offer a fully regulated online doctor service across the UK and Europe. Responsible for all online marketing and ecommerce activities including new site role-out on Magento platform, conversion optimisation and UX improvements, SEO, paid search, CRM and affiliate marketing programmes.
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PJ Media
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Online Partnerships Manager
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Feb 2010 - Aug 2012
Responsible for setting up and managing PJ Media’s digital acquisition marketing (Affiliate, Paid Search, Email) channel with a primary focus on developing and implementing strategy to maximise ROI for our clients across a range of verticals. Responsible for setting up and managing PJ Media’s digital acquisition marketing (Affiliate, Paid Search, Email) channel with a primary focus on developing and implementing strategy to maximise ROI for our clients across a range of verticals.
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Affiliate Future
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Mobile & Retail
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May 2009 - Oct 2009
Managing a team of four my primary responsibility is to develop and implement strategy to deliver results across a broad range of range of high value clients within the Mobiles & Retail sectors. Clients include Mobiles.co.uk BuyMobilePhones.net, LoveFilm.com, Firebox.com and Kitbag.com. Managing a team of four my primary responsibility is to develop and implement strategy to deliver results across a broad range of range of high value clients within the Mobiles & Retail sectors. Clients include Mobiles.co.uk BuyMobilePhones.net, LoveFilm.com, Firebox.com and Kitbag.com.
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Virtue Fusion
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United Kingdom
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Gambling Facilities and Casinos
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1 - 100 Employee
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Affiliate Network Manager
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Jul 2008 - Nov 2008
As Affiliate Network Manager I assumed full responsibility for all aspects of the affiliate marketing activities within Virtue Fusion. My primary remit was to set-up, build an operational network and pitch the Virtue Affiliates affiliate network to virtue Fusions clients. Clients include William Hill, Carmen Media, Ladbrokes, Bet365 and SkyBet. As Affiliate Network Manager I assumed full responsibility for all aspects of the affiliate marketing activities within Virtue Fusion. My primary remit was to set-up, build an operational network and pitch the Virtue Affiliates affiliate network to virtue Fusions clients. Clients include William Hill, Carmen Media, Ladbrokes, Bet365 and SkyBet.
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Affiliate Future
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Revenue Manager
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Jun 2004 - Jun 2008
Working within a team of senior programme advisors my responsibilities include devising and implementing campaign strategies for high profile clients as well as reviewing performance across the UK network. Campaign Management - Creating and implementing new strategies for major clients. - Ongoing programme evaluation and analysis. - Affiliate recruitment and analysis. - Relationship management. - Advising on key issues like site functionality and client PPC strategy. 2004 - 2007 - Business Development Manager Devising sales strategy to grow and strengthen AffiliateFuture within the Affiliate Marketing sector. - Research and targeting of companies. - Controlling tender and pitch process. - Post live implementation and programme / account setup. - Dealing with technical issues including tracking integration. Wins include: CDWOW, Thomas Cook, ebookers.com, Holiday Extras, Thehut.com, Virgin Games, Victor Chandler. Show less
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Education
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Harper Adams University
Community
