Experience

Hubbcat

• Ireland
• Telecommunications
• 1 - 100 Employee

• Chief Commercial Officer

  • Oct 2019 - Present



Chill

• Insurance
• 100 - 200 Employee

• Business Performance Transformation

  • Apr 2019 - Oct 2019



CarTrawler

• Ireland
• Software Development
• 300 - 400 Employee

• Commercial Director

  • Dec 2017 - Mar 2019

  • Ran the Strategic Business function within CarTrawler encompassing both existing Super Tier clients and generating new business for CarTrawler • Responsible for the commercial development and maintenance of the biggest account in the business - Ryanair (1.5m bookings annually) • Ran a team of UI/UX developers and designers to deliver best in class solutions which were then adopted by the wider business – new booking flow and optimisations • Successfully delivered contract renegotiations with RYR resulting in the renewal of the contract for a further 2 years • Delivered and executed a CRM and direct marketing strategy for the business • Delivered and executed GTM activities for new revenue lines such as Insurance and Ground Transportation (Pre-book and On-demand)



SureWash

• Ireland
• Hospitals and Health Care
• 1 - 100 Employee

• Commercial Director

  • Nov 2016 - Nov 2017

  • Complete overhaul of brand and communications strategy including new website, marketing collateral and sales collateral. Ownership of all internal and external communications and messaging • Ownership of distributor and partner relationships across all territories • P&L management and planning to ready the business for a potential funding round • Ownership and execution of growth strategy including establishment of new markets and expansion of existing channels • Complete overhaul of brand and communications strategy including new website, marketing collateral and sales collateral. Ownership of all internal and external communications and messaging • Ownership of distributor and partner relationships across all territories • P&L management and planning to ready the business for a potential funding round • Ownership and execution of growth strategy including establishment of new markets and expansion of existing channels



Dixons Carphone

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Commercial - MVNO

  • Mar 2015 - Jul 2016

  • Rollout and execution of a brand new ecosystem to the Dixons Carphone business. The new MVNO has a new Network Partner, new IT and Billing Stack, new off shore Call Centre and ostensibly a new team to manage the business • Development of a new suite of B2C offers generating over 350k Postpaid Gross Additions year to date • Responsibility for the delivery of all profitability and margin metrics for the business • Rollout and execution of a brand new ecosystem to the Dixons Carphone business. The new MVNO has a new Network Partner, new IT and Billing Stack, new off shore Call Centre and ostensibly a new team to manage the business • Development of a new suite of B2C offers generating over 350k Postpaid Gross Additions year to date • Responsibility for the delivery of all profitability and margin metrics for the business



Digicel Group

• Jamaica
• Telecommunications
• 700 & Above Employee

• Chief Operating Officer Digicel Jamaica

  • Jun 2014 - Mar 2015

  • Responsibilities as per CCO role below with added responsibility for, Sales, Customer Care and Fiber/TV operations

• Chief Commercial Officer Digicel Jamaica

  • Oct 2013 - Mar 2015

  • Full responsibility for all revenue (US$400m), subscriber (2.1m) and profitability (30% EBITDA) aspects of the business• Setting of Pricing and Promotional Strategy for the business• New product development pipeline and implementation• Leadership of new revenue streams such as data monetisation, mobile advertising and content strategy delivering double digit growth on these lines year on year• Development of Marketing and Advertising Strategy for the market• Customer value management and experience across all touchpoints• Market analysis and forecasting ensuring budgetary targets are achieved• Monitoring and adherence to all business KPI’s ensuring budget revenue and EBIDTA targets are achieved• Monthly submission of financial and operational reports with accompanying presentation to Board level

• Commercial Director OECS & Dominica

  • Apr 2012 - Oct 2013

  • Full Commercial responsibility for 4 markets in the Eastern Caribbean cluster circa US$90m revenue• Maintained revenues and profitability through 2 budget cycles despite significant competitive and economic challenges across the region• Seconded to Myanmar (formerly Burma) and Singapore to deliver commercial launch plan for Digicel’s new licence bid based on primary research conducted on the ground in Myanmar

• Head of Research and Commercial Operations

  • Oct 2009 - Apr 2012

  • Working in the regional commercial operations function of the group, providing Direction and commercial strategy for the markets on all pricing, promotion and marketing initiatives• Travelled to Vietnam and Cambodia to conduct competitor analysis on potential new entrant to the Caribbean marketplace• Seconded to Haiti for six months to build and implement a defence plan in the face of new entrant to the market. • Conducted market operational reviews in ABC, Panama, Honduras, OECS and Jamaica to develop competitive strategies for their respective businesses• Seconded to Jamaica business for six months to prepare budgetary submission and assist the network planning function• Completed due diligence exercises on three major acquisitions for Digicel• Built the business case and negotiated MVNO terms with T-Mobile for launching a Digicel MVNO in the United States• Seconded to Cayman as Acting Commercial Director for three months to oversee the implementation of local number portability in the market



Amárach Research

• Ireland
• Market Research
• 1 - 100 Employee

• Director

  • 2002 - 2009

  • Development of brand planning, communication strategy and marketing insight for continuous clients such as Vodafone, Coca-Cola and Nestle. Insight has delivered increased market share in each market. • Consultancy and insight generation on all outgoing Amarach New Product Development and brand positioning projects. • Trend analysis for the purposes of insight generation on all Amarach quantitative projects. • Management and leadership of pharmaceutical, political and telecoms elements of Amarach portfolio. • Management of Internal Graduate Training Programme. • Pioneered the adoption of ethnographic methodologies into Amarach’s offering, in particular using ethnographic methodologies to understand consumer behavioural motivations. • Website usability testing via immersion platforms conducted for Aer Lingus, Bord Failte and NIB. • Management of projects from proposal through fieldwork phase and onto reporting stage. • Advanced moderation/facilitation skills. • Management of team of junior researchers. • Key Account Administration & Management. • New Business Development (Accrued 40% of Amarach new clients’ year on year).