Experience

Lands’ End Europe Ltd

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• UK Copywriter

  • Apr 2018 - Present

  Oakham, Rutland



iwritecopy4u.co.uk

• United Kingdom
• Advertising Services

• Founding Partner

  • Jan 2011 - Present

  Peterborough, United Kingdom We offer good value, no nonsense copywriting and communications services to small and medium-sized companies - and creative, design and communications agencies - anywhere in the UK. We'll translate all the best bits about your products and services into clear, concise words that will immediately resonate with your customers, leading to more sales enquiries, more orders, and a more successful future for your business. No job is too big or too small. And if you think professional… Show more We offer good value, no nonsense copywriting and communications services to small and medium-sized companies - and creative, design and communications agencies - anywhere in the UK. We'll translate all the best bits about your products and services into clear, concise words that will immediately resonate with your customers, leading to more sales enquiries, more orders, and a more successful future for your business. No job is too big or too small. And if you think professional copywriting and communications services are only for big companies with big budgets, think again - we're affordable, flexible and effective! Show less



PayPlan

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Marketing Communications Manager

  • Oct 2015 - Jun 2017

  Grantham, Lincolnshire, United Kingdom Responsible for the writing and production of all customer-facing marketing and operational communications materials. Pioneered a completely new ‘plain English’ approach to all operational communications, specifically aimed at improved ease-of-use and increased customer retention. Led the marketing and customer communications input for an 18-month project to secure FCA authorisation for PayPlan – proud to be the first company to gain authorisation in the newly-regulated area of debt advice and… Show more Responsible for the writing and production of all customer-facing marketing and operational communications materials. Pioneered a completely new ‘plain English’ approach to all operational communications, specifically aimed at improved ease-of-use and increased customer retention. Led the marketing and customer communications input for an 18-month project to secure FCA authorisation for PayPlan – proud to be the first company to gain authorisation in the newly-regulated area of debt advice and debt management Show less



Totemic

• Financial Services
• 100 - 200 Employee

• Product Marketing Manager

  • Nov 2013 - Sep 2015

  Grantham, Lincolnshire, United Kingdom Managed all aspects of internal and external marketing for a wide range of Group products, including PayPlan debt solutions, secured lending, insurances and vehicle finance. Also co-ordinated the selection and recruitment of a number of specialist marketers to boost the Product Marketing team’s skills and capacity.

• Project Manager Online Marketing

  • Oct 2011 - Oct 2013

  Grantham, Lincolnshire, United Kingdom Led various projects aimed at enhancing the online presence of a number of Group brands, including PayPlan, Building Block PCC, and Reach Financial Services. Single-handedly devised, planned and wrote two brand new engagement / lead generation websites from scratch



Thomas Cook Group plc

• Travel Arrangements
• 700 & Above Employee

• Head of Marketing, TC Personal Finance Ltd

  • Jan 2007 - Jan 2011

  Peterborough, United Kingdom Responsible for all aspects of internal and external marketing for the Thomas Cook Credit Card, including initial and ongoing proposition/brand development, sales agent training and incentives, customer recruitment and retention, marketing adherence to FSA guidelines, and copywriting, design and production of all marketing collateral. Managed all recruitment channels, including face-to-face, instore, direct mail, online and above-the-line.

• Customer Retention Manager

  • Jan 2004 - Dec 2006

  Ambassador responsible for initiating and managing all CRM activity within the Thomas Cook Retail business, whilst also providing CRM consultancy advice to other areas of the business – e.g. website, call centres, airline, tour operations. Key member of a cross-company team to develop and launch a new group-wide customer communications strategy.

• Marketing Manager, Privilege Club & Credit Card

  • May 2002 - Dec 2003

  Responsible for the strategic development and day-to-day running of Thomas Cook’s two key customer loyalty initiatives, including co-ordination and management of all central and local customer communications, and internal sales communication to all areas of the business.

• Privilege Club Manager

  • Jun 1998 - Apr 2002

  Responsible for the day-to-day running of the Privilege Club, a loyalty scheme for the most profitable customers. Included responsibility for the content, design and production of the award-winning “Thomas Cook Magazine” and the creation and delivery of loyalty training programmes for front-line staff.

• Product Manager, Own Label

  • Feb 1990 - May 1998

  Responsible for all aspects of producing and promoting a range of more than 20 “own label” holiday brochures, branded “Thomas Cook”, but operated on our behalf by strategic partner tour operators. Included the development and policing of brand positioning and tone-of-voice, and management and motivation of a team of nominated Regional Own Label Co-ordinators.

• Business Development Manager, Direct Businesses

  • Nov 1988 - Jan 1990

  Responsible for initiating and managing B2B relationships with large 3rd party companies and member organisations to develop and promote tailored and branded discount holiday clubs as a valuable customer/member benefit.



Home Entertainment Corporation PLC

• Customer Retention Manager, Choices Video

  • Sep 2003 - Dec 2003

  Responsible for improving retention amongst Choices Video rental members, and championing the importance of CRM at all levels across the business. Also took responsibility for the day-to-day running of the Customer Services function. Developed and launched the company’s first ever Customer Care policy, and identified several initial key customer retention activities.