Experience

Intercom

• United States
• Software Development
• 700 & Above Employee

• Senior Data Scientist

  • Mar 2023 - Present

  Ireland

• Data Scientist

  • May 2022 - Mar 2023



Sage

• United Kingdom
• Software Development
• 700 & Above Employee

• Insights Analyst

  • Apr 2019 - May 2022

  Dublin, Leinster, Ireland

• Web Insights Manager

  • May 2021 - Apr 2022

  Dublin, County Dublin, Ireland



Jobbio

• Ireland
• Internet Publishing
• 1 - 100 Employee

• CRM @Jobbio

  • Oct 2017 - Apr 2019

  County Dublin, Ireland My primary role within Jobbio is to manage the user lifecycle for both B2B users and B2C. This covers everything from conversion, user onboarding and retention. I also perform the role of analyst for the marketing team. Responsibilities: -B2C user acquisition - Lead nurturing, conversion, onboarding, upselling and retention - Funnel and user analytics -Email marketing Projects: Implemented a new marketing automation system (Hubspot). Redesigned Lead nurturing… Show more My primary role within Jobbio is to manage the user lifecycle for both B2B users and B2C. This covers everything from conversion, user onboarding and retention. I also perform the role of analyst for the marketing team. Responsibilities: -B2C user acquisition - Lead nurturing, conversion, onboarding, upselling and retention - Funnel and user analytics -Email marketing Projects: Implemented a new marketing automation system (Hubspot). Redesigned Lead nurturing and conversion tracks, improving conversion rates drastically Revamped all customer comms to increase the number of users completing high value actions (applications, bio completions rate and so on). Show less



CarTrawler

• Ireland
• Software Development
• 300 - 400 Employee

• Marketing Technology Executive

  • May 2016 - Oct 2017

  I worked with the Brands team in CarTrawler. a digital marketing / Ecommerce team responsible for our B2C brands, Holidayautos.com and Arguscarhire.com. My role was cross functional, working across tech, design, marketing and analytics teams Responsibilities: • Project and relationship management between the Brands team and R&D, IT, Data Science and UX • The marketing technology stack including: Google Tag Manager, 3rd party service implementation/management, marketing automation… Show more I worked with the Brands team in CarTrawler. a digital marketing / Ecommerce team responsible for our B2C brands, Holidayautos.com and Arguscarhire.com. My role was cross functional, working across tech, design, marketing and analytics teams Responsibilities: • Project and relationship management between the Brands team and R&D, IT, Data Science and UX • The marketing technology stack including: Google Tag Manager, 3rd party service implementation/management, marketing automation, attribution platform • CRO, A/B testing, competitive reviews, user journey mapping • Product and Conversion Rate Analytics for both my team and occasional projects throughout the business. Projects: The establishment of a B2C specific A/B testing framework (previously all a/b tests were focused on the common technology between B2B and B2C only). CRO become part of my day to day duties. Assisted in in the development of the new mobile experience alongside the Head of B2C product and UX product management, developers and designers. Project managed the redesign of customer contact points to encourage the use of self-serve customer service (customer portal) or more efficient agent channels (live chat) Show less