Experience

O'Brien Fine Foods

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Market Development Manager

  • Oct 2021 - Present

• Senior Brand Manager - Brady Family

  • Jul 2018 - Oct 2021



Smartbox Group

• Ireland
• Travel Arrangements
• 500 - 600 Employee

• Product Marketing Manager - Digital Projects

  • Nov 2017 - Mar 2018

  • Manage the product portfolio, across retail and online channels, of over 800 products. • Conduct regular performance reviews of Smartbox and competitor brands making strategic recommendations and identify new product opportunities. • Collaborate closely with Digital Marketing team to define online range, monitor buyer behavior and address performance issues. • Project manage new product launches, working with manufacturing, supply chain and contracting teams. • Manage the product portfolio, across retail and online channels, of over 800 products. • Conduct regular performance reviews of Smartbox and competitor brands making strategic recommendations and identify new product opportunities. • Collaborate closely with Digital Marketing team to define online range, monitor buyer behavior and address performance issues. • Project manage new product launches, working with manufacturing, supply chain and contracting teams.



Sabbatical Break

• Professional Training and Coaching
• 1 - 100 Employee

• Career sabbatical and travel

  • Mar 2017 - Oct 2017

  Cultural immersion and travel in South America. Cultural immersion and travel in South America.



Imperial Brands PLC

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Feb 2014 - Mar 2017

  • Define brand positioning, developing ATL & BTL communication toolkits with creative agency to improve brand equity.• Manage the brand portfolio, identifying core range, delists and action plan to address underperforming ranges.• Define the brand innovation strategy, identify opportunities, and project manage their deployment through the innovation stage gate process.

• Brand Planning Manager

  • May 2013 - Jan 2014

  • Lead brand planning cycle, delivering 3 year plan for revenue, volume, distribution and market share targets across footprint.• Monitor total brand, and new launch, performance against defined KPI's.• Manage the marketing expenditure budget and optimise resource allocation.• Market research initiation, both qual and quant, used to evaluate new product launch.

• Category and Brand Intelligence Executive

  • Sep 2012 - May 2013

  • Through data analysis, research and other sources, identify unexploited category marketing opportunities.• Create and present monthly insight reports and performance dashboards for Marketing Leadership Team.• Provide training to Group Marketing on use of internal analysis tools (SAP & Nielsen Data).


Kununurra Country Club Resort
• Australia
• Hospitality
• 1 - 100 Employee
• Duty Manager

  • Apr 2011 - Aug 2011

Activ8 Media and Promotions
• Product Promoter and Market Researcher

  • Feb 2011 - Apr 2011

Eco- Systems
• India
• Appliances, Electrical, and Electronics Manufacturing
• Intern

  • Jun 2007 - Sep 2007