Experience

M&C Saatchi Abel

• South Africa
• Advertising Services
• 100 - 200 Employee

• Creative Director

  • Feb 2021 - Present



BIG FKN GUN

• Johannesburg Area, South Africa

• Creative Director

  • Jan 2010 - Present

  I'm the lead emcee Conceptual Artist Brand Promotion Song-writer Performing artist I'm the lead emcee Conceptual Artist Brand Promotion Song-writer Performing artist



Anheuser-Busch InBev Africa/ Draftline

• South Africa

• Creative Director

  • Mar 2020 - Feb 2021



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Creative Director

  • 2019 - Mar 2020



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Creative Group Head

  • Jun 2016 - Apr 2018

• Senior Copywriter

  • Jan 2016 - Jan 2017



Black River FC

• Copywriter

  • Nov 2010 - Oct 2014

  Research. Copywriting. Crafting ideas for campaigns from conception to completion. Proof reading. Writing long and short copy for brochures, leaflets, print and web based media. Writing of radio and TV scripts. Directing radio recordings. Crafting concepts for experiential advertising. Conceptualising campaign from beginning till completion. Conceptualising Activation ideas for campaign. Copywriting for print, radio and billboards. Research. Copywriting. Crafting ideas for campaigns from conception to completion. Proof reading. Writing long and short copy for brochures, leaflets, print and web based media. Writing of radio and TV scripts. Directing radio recordings. Crafting concepts for experiential advertising. Conceptualising campaign from beginning till completion. Conceptualising Activation ideas for campaign. Copywriting for print, radio and billboards.



The Jupiter Drawing Room Cape Town

• South Africa
• Marketing and Advertising
• 1 - 100 Employee

• Junior Copywriter

  • May 2009 - May 2010

  • Research. • Copywriting. • Crafting ideas for campaigns from conception to completion. • Proof reading. • Writing long and short copy for brochures, leaflets, print and web based media. • Writing of radio and TV scripts. • Directing radio recordings. Campaigns: Absa Bank, Absa Wealth, Absa Investments, CNA, PPC, Arrive Alive, Girls and Boys Town and IMC. Other responsibilities include extensive pro-active work for all of the agency’s clients. • Research. • Copywriting. • Crafting ideas for campaigns from conception to completion. • Proof reading. • Writing long and short copy for brochures, leaflets, print and web based media. • Writing of radio and TV scripts. • Directing radio recordings. Campaigns: Absa Bank, Absa Wealth, Absa Investments, CNA, PPC, Arrive Alive, Girls and Boys Town and IMC. Other responsibilities include extensive pro-active work for all of the agency’s clients.



Nocturnal Nuances(African Anthology)

• Published Poet

  • Jan 2003 - Feb 2003

  Contributor Contributor