Experience

Ster-Kinekor Theatres

• South Africa
• Entertainment
• 200 - 300 Employee

• Regional Marketing Manager

  • Nov 2022 - Present



Momentum Metropolitan Holdings Limited

• South Africa
• Financial Services
• 700 & Above Employee

• Copywriter and Events Coordinator

  • Aug 2021 - Nov 2022

  Collaborate with the Human Capital team and business on the end-to-end management and implementation of Human Capital events and writing of Adhoc communications in line with the Group Finance and Group Risk People Strategy and engagement plan. Collaborate with the Human Capital team and business on the end-to-end management and implementation of Human Capital events and writing of Adhoc communications in line with the Group Finance and Group Risk People Strategy and engagement plan.



COCA-COLA AFRICA

• Ethiopia
• Food and Beverage Services
• 100 - 200 Employee

• Intergrated Marketing Communications Junior Manager for SEABU - Hydration & Nutrition

  • Jul 2019 - Aug 2021

  1. Strategic Planning• I drive the strategic planning process of the business brief with local agency partners 2. Adapt and implement relevant Brand Stories that shape behavior: • Direct brand stories to have the power to Trigger and create loops, based on responsive incentives for consumers that drives organic participation and repetition across the system• Capable of creating “goose bumps” among the target consumers, 3.I develop Tactical Local Brand Experiences that shape choice, build habits and drive transactions: • Drive always on 365 Days Disruption- in right time and real time, that grows and repeat over time to build habits and expand edge, creating value to the system through transactions.• Evolve Connection model: Participation vs Reach, to drive scale and efficiencies• Grounded and embrace asks from the local experts like franchise leads and bottling partners.4. ROI - Focus on business results: • ROI against Business Objectives • Learning & improving with each yearly Iteration (sustainable and scalable)5. Productivity Driven: • Optimal communication effort to drive efficient result• Be passionate about productivity and liberate funds to fuel more initiatives or make initiatives better• Maximize budgets and plans for effectiveness and efficiencies through better planning and buying, seeking partner values at onset.• Challenge all sacred cows, no matter how important they seem – if they do not strategically, economically and scientifically make sense, eliminate them, even if some interest groups put up resistance6. Agency and Partnership management: • P4P implementation -in collaboration with procurement identify agencies and partners, negotiate SOW, manage and inspire, build TCCC capability, compensate and evaluate based on business objectives.

• Assets and Experiential Manager

  • Dec 2018 - Jun 2019

  Responsible for designing and setting-up best in class brand experience assets programs and and experiences such as sampling, music, sports or other events, as part of a wider assets strategy. Responsible for supervising the programs’ execution at Franchise Operation level, being the key counterpart of the cross functional system team, working with the agencies to provide an “activation toolkit” ready to be executed locally, being sure all synergies and cost efficiencies are in place. . I am the owner of the art and science of marketing activation, integrates the BTL within core creative ideas, provides activation guidelines to the markets, produces quantitative evidences and scientific structured approach to brand experience by setting KBI’s and metrics, and post evaluating the activities, and proactively shares best practices across the portfolio of brands.



Coca- Cola Africa Pty Ltd

• Assets /Experiential Coordinator

  • Feb 2018 - Nov 2018

  I support the high-quality activation of brand assets, sampling, and events in operations territory, working with the Marketing team, local Operations team, agencies, and bottler to meet brand KBI’s in a cost-efficient manner. I support the high-quality activation of brand assets, sampling, and events in operations territory, working with the Marketing team, local Operations team, agencies, and bottler to meet brand KBI’s in a cost-efficient manner.



Afroshine Holdings

• Communications and Social Media consultant

  • Jan 2016 - Aug 2016

  My role as the communications and Social Media consultant required attention to detail and writing skills. I was responsible for updating and monitoring the company's website. I made sure that Afroshine's Social Media pages were active and engaging with stakeholders. I collated all media coverage generated from events or press releases. And In addition, I made sure that clients get profiled on tier one Media. My role as the communications and Social Media consultant required attention to detail and writing skills. I was responsible for updating and monitoring the company's website. I made sure that Afroshine's Social Media pages were active and engaging with stakeholders. I collated all media coverage generated from events or press releases. And In addition, I made sure that clients get profiled on tier one Media.



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Public Relations Intern

  • Jan 2015 - Oct 2015

  I have done coverage reports for clients to illustrate the number of coverage was received for a particular campaign. I was also writing and distributing press releases to the entertainment, business, Technology and sports media. As an intern my main goal was to avoid putting myself in a box, therefore I develop the skills to identify possible future business for the company, that is only possible if a company has a strong angle to attract new business locally and/or internationally. I was also doing reputation management which I enjoyed doing. My role was to evaluate the business media by quarters mostly from tier 1 media , both print, and online media. I had to read every article that was published about the client and evaluate what was said by who and for what publication and in what tone.After the evaluating was done graphs were done to illustrate the tone and the number of articles in graphs and pie charts. I had also had to evaluate the media sentiment as well to illustrate how the media had evolved as per previous quarter.I was also responsible for sending review units for our Tech client which we exceeded our coverage target by 100%. My Clients: SASOL, ODM StarSat, DELL SA, Turner, Jagermeister, Lesotho Highlands Water Project and Libyan Authority Portfolio



PR Expert

• United Kingdom
• Book and Periodical Publishing

• Public Relations intern

  • Jun 2014 - Nov 2014

  At PR expert I was part of the Public Relations and Digital team that was assigned to brand the South Africa first dance movie called Hear me Movie produced by Coal stove productions. My duties were pitching interview angles to the media that were meant to generate publicity for the Hear me move casts and the Movie.I was also a digital team leader that was responsible for developing social media content for the Facebook and Twitter page of Hear me MoveClient: Hear Me Move Film At PR expert I was part of the Public Relations and Digital team that was assigned to brand the South Africa first dance movie called Hear me Movie produced by Coal stove productions. My duties were pitching interview angles to the media that were meant to generate publicity for the Hear me move casts and the Movie.I was also a digital team leader that was responsible for developing social media content for the Facebook and Twitter page of Hear me MoveClient: Hear Me Move Film