Head of Product Design

• Jul 2022 - Present

Head of Product Design

• Nov 2020 - Jul 2023

We are the leading company in the Insurance Tech market in Vietnam, and we are committed to creating top-notch user experiences through the development of high-quality websites and mobile applications. Here are the key highlights of our project: - Direct Collaboration with Business Managers for Digital Transformation: We work closely with business managers to digitize products currently operated offline, such as those related to human resources, motor vehicles, and assets. -… Show more We are the leading company in the Insurance Tech market in Vietnam, and we are committed to creating top-notch user experiences through the development of high-quality websites and mobile applications. Here are the key highlights of our project: - Direct Collaboration with Business Managers for Digital Transformation: We work closely with business managers to digitize products currently operated offline, such as those related to human resources, motor vehicles, and assets. - Researching Successful International Insurance Tech Companies: We conduct thorough research on successful insurance tech companies from abroad to bring in the latest technologies and apply them to the Vietnamese insurance market. - User Research for Informed Decision-Making: We conduct user research to make the most accurate decisions, helping users clearly understand their insurance benefits and making it easy for them to purchase insurance products and file claims online. - Creating Wireframes and Prototypes and Commencing User Testing: We start the design process by creating wireframes and prototypes, followed by user testing to ensure software usability. - Working with the User Interface (UI) Design Team: We collaborate with the UI design team to use colors and imagery that guide users towards an emotionally engaging experience. This helps users achieve their insurance purchase and online claims goals. - Collaborating with the Technology Team: We work closely with the technology team to ensure project progress and quality. - Deployment and Monitoring: We deploy the application and monitor it to gather user feedback and continuously improve the product. - Continuous Product Development: We are committed to continuously developing the product and updating features to assist users not only in insurance but also in their daily lives. Show less We are the leading company in the Insurance Tech market in Vietnam, and we are committed to creating top-notch user experiences through the development of high-quality websites and mobile applications. Here are the key highlights of our project: - Direct Collaboration with Business Managers for Digital Transformation: We work closely with business managers to digitize products currently operated offline, such as those related to human resources, motor vehicles, and assets. -… Show more We are the leading company in the Insurance Tech market in Vietnam, and we are committed to creating top-notch user experiences through the development of high-quality websites and mobile applications. Here are the key highlights of our project: - Direct Collaboration with Business Managers for Digital Transformation: We work closely with business managers to digitize products currently operated offline, such as those related to human resources, motor vehicles, and assets. - Researching Successful International Insurance Tech Companies: We conduct thorough research on successful insurance tech companies from abroad to bring in the latest technologies and apply them to the Vietnamese insurance market. - User Research for Informed Decision-Making: We conduct user research to make the most accurate decisions, helping users clearly understand their insurance benefits and making it easy for them to purchase insurance products and file claims online. - Creating Wireframes and Prototypes and Commencing User Testing: We start the design process by creating wireframes and prototypes, followed by user testing to ensure software usability. - Working with the User Interface (UI) Design Team: We collaborate with the UI design team to use colors and imagery that guide users towards an emotionally engaging experience. This helps users achieve their insurance purchase and online claims goals. - Collaborating with the Technology Team: We work closely with the technology team to ensure project progress and quality. - Deployment and Monitoring: We deploy the application and monitor it to gather user feedback and continuously improve the product. - Continuous Product Development: We are committed to continuously developing the product and updating features to assist users not only in insurance but also in their daily lives. Show less

Head of Design

• Oct 2018 - Nov 2020

Join the company INSO - Insurance online, a subsidiary of nextech group specializing in insurance and an important partner with PTI postal insurance company. Market and User Research: Research the insurance market and competitors. Identify the characteristics, needs, and challenges of customers in the insurance industry. Define Objectives: Define the main objectives of the application, including helping users conveniently purchase, manage, and request… Show more Join the company INSO - Insurance online, a subsidiary of nextech group specializing in insurance and an important partner with PTI postal insurance company. Market and User Research: Research the insurance market and competitors. Identify the characteristics, needs, and challenges of customers in the insurance industry. Define Objectives: Define the main objectives of the application, including helping users conveniently purchase, manage, and request insurance. Ensure that the app provides added value to users, such as convenience and clear insurance information. In-Depth User Research: Create detailed user profiles to gain a deep understanding of the target audience. Identify specific usage scenarios and tasks that users can perform on the app. Design Through Wireframes and Prototypes: Create preliminary designs (wireframes) to establish the basic structure and workflow of the app. Develop prototypes to test the functionality and user interactions of the app. User Interface (UI) Design: Craft a user-friendly, professional interface that reflects the insurance company's brand. Use colors, images, and charts to effectively convey information. User Experience (UX) Design: Optimize user workflows to ensure ease of use and efficiency. Implement features such as payment integration, insurance request submission, and access to key insurance information. Testing and Evaluation: Conduct A/B testing and user testing to ensure the app meets business goals and enhances the user experience. Deployment and Monitoring: Launch the app on app stores (App Store, Google Play). Monitor app performance, gather user feedback, and ensure the security of personal information. Continuous Improvement: Continuously update and enhance the app based on user feedback and emerging technology trends. Show less Join the company INSO - Insurance online, a subsidiary of nextech group specializing in insurance and an important partner with PTI postal insurance company. Market and User Research: Research the insurance market and competitors. Identify the characteristics, needs, and challenges of customers in the insurance industry. Define Objectives: Define the main objectives of the application, including helping users conveniently purchase, manage, and request… Show more Join the company INSO - Insurance online, a subsidiary of nextech group specializing in insurance and an important partner with PTI postal insurance company. Market and User Research: Research the insurance market and competitors. Identify the characteristics, needs, and challenges of customers in the insurance industry. Define Objectives: Define the main objectives of the application, including helping users conveniently purchase, manage, and request insurance. Ensure that the app provides added value to users, such as convenience and clear insurance information. In-Depth User Research: Create detailed user profiles to gain a deep understanding of the target audience. Identify specific usage scenarios and tasks that users can perform on the app. Design Through Wireframes and Prototypes: Create preliminary designs (wireframes) to establish the basic structure and workflow of the app. Develop prototypes to test the functionality and user interactions of the app. User Interface (UI) Design: Craft a user-friendly, professional interface that reflects the insurance company's brand. Use colors, images, and charts to effectively convey information. User Experience (UX) Design: Optimize user workflows to ensure ease of use and efficiency. Implement features such as payment integration, insurance request submission, and access to key insurance information. Testing and Evaluation: Conduct A/B testing and user testing to ensure the app meets business goals and enhances the user experience. Deployment and Monitoring: Launch the app on app stores (App Store, Google Play). Monitor app performance, gather user feedback, and ensure the security of personal information. Continuous Improvement: Continuously update and enhance the app based on user feedback and emerging technology trends. Show less

Senior UIUX Designer

• Jul 2015 - Sep 2018

User Research: Conduct research to understand the goals, needs, and behaviors of users of the e-commerce website. This includes creating user profiles and analyzing their online behavior. User Experience (UX) Design:Create a smooth and comfortable user experience by optimizing workflows and user interactions.Identify and address potential issues in the online shopping process, including product search, adding to cart, checkout, and order tracking Create Wireframes and Prototypes:… Show more User Research: Conduct research to understand the goals, needs, and behaviors of users of the e-commerce website. This includes creating user profiles and analyzing their online behavior. User Experience (UX) Design:Create a smooth and comfortable user experience by optimizing workflows and user interactions.Identify and address potential issues in the online shopping process, including product search, adding to cart, checkout, and order tracking Create Wireframes and Prototypes: Develop preliminary design blueprints (wireframes) and simulations (prototypes) to demonstrate the structure and functionality of the website before implementation. Testing and Evaluation: Conduct A/B testing and user testing to ensure that the website meets business goals and enhances the user experience. User Interface (UI) Design: - Create a user-friendly, engaging, and easy-to-use interface for the website, including the homepage, product pages, shopping cart, checkout, and other pages. - Use principles of good design such as minimalism and logical layout to make the website visually appealing and intuitive. - Ensure responsiveness, meaning the interface must work well on various devices, from desktop computers to mobile phones. Collaborate with Development Team: Work closely with the development team to ensure that the design is implemented correctly and on schedule. Continuous Learning and Updating: Stay updated on new design trends and technologies to improve knowledge and skills. Show less User Research: Conduct research to understand the goals, needs, and behaviors of users of the e-commerce website. This includes creating user profiles and analyzing their online behavior. User Experience (UX) Design:Create a smooth and comfortable user experience by optimizing workflows and user interactions.Identify and address potential issues in the online shopping process, including product search, adding to cart, checkout, and order tracking Create Wireframes and Prototypes:… Show more User Research: Conduct research to understand the goals, needs, and behaviors of users of the e-commerce website. This includes creating user profiles and analyzing their online behavior. User Experience (UX) Design:Create a smooth and comfortable user experience by optimizing workflows and user interactions.Identify and address potential issues in the online shopping process, including product search, adding to cart, checkout, and order tracking Create Wireframes and Prototypes: Develop preliminary design blueprints (wireframes) and simulations (prototypes) to demonstrate the structure and functionality of the website before implementation. Testing and Evaluation: Conduct A/B testing and user testing to ensure that the website meets business goals and enhances the user experience. User Interface (UI) Design: - Create a user-friendly, engaging, and easy-to-use interface for the website, including the homepage, product pages, shopping cart, checkout, and other pages. - Use principles of good design such as minimalism and logical layout to make the website visually appealing and intuitive. - Ensure responsiveness, meaning the interface must work well on various devices, from desktop computers to mobile phones. Collaborate with Development Team: Work closely with the development team to ensure that the design is implemented correctly and on schedule. Continuous Learning and Updating: Stay updated on new design trends and technologies to improve knowledge and skills. Show less

UIUX Design

• Sep 2013 - May 2015

Designing a website catering to mothers and babies is a multifaceted endeavor. To create an effective platform, one must undertake various tasks meticulously. Firstly, user research is crucial to understand the unique needs and expectations of this audience. Identifying the website's primary objectives, whether it's offering parenting advice, showcasing baby products, or fostering a community, is paramount. The user interface (UI) design plays a pivotal role, demanding an intuitive… Show more Designing a website catering to mothers and babies is a multifaceted endeavor. To create an effective platform, one must undertake various tasks meticulously. Firstly, user research is crucial to understand the unique needs and expectations of this audience. Identifying the website's primary objectives, whether it's offering parenting advice, showcasing baby products, or fostering a community, is paramount. The user interface (UI) design plays a pivotal role, demanding an intuitive, visually appealing layout that resonates with mothers and babies. Additionally, ensuring mobile responsiveness is vital since many users access websites via mobile devices. Implementing a robust search function helps users quickly find relevant information. High-quality content, including articles, images, videos, and instructional materials, is central to the website's success. Prioritizing security, especially when handling sensitive pregnancy and child-related information, is non-negotiable. Thorough testing before launch and user evaluations post-launch aid in refining the user experience. Furthermore, offering customer support channels such as email, live chat, or community forums is essential for addressing user inquiries. An effective advertising and marketing strategy should be employed to attract the target audience, and continuous monitoring and improvement using tracking and analytics tools ensure the website stays up to date with evolving needs and trends. In essence, designing a website for mothers and babies requires a comprehensive approach that encompasses research, design, content, security, testing, support, and ongoing optimization. By meticulously addressing these aspects, one can create a valuable online resource for mothers and babies alike. Show less Designing a website catering to mothers and babies is a multifaceted endeavor. To create an effective platform, one must undertake various tasks meticulously. Firstly, user research is crucial to understand the unique needs and expectations of this audience. Identifying the website's primary objectives, whether it's offering parenting advice, showcasing baby products, or fostering a community, is paramount. The user interface (UI) design plays a pivotal role, demanding an intuitive… Show more Designing a website catering to mothers and babies is a multifaceted endeavor. To create an effective platform, one must undertake various tasks meticulously. Firstly, user research is crucial to understand the unique needs and expectations of this audience. Identifying the website's primary objectives, whether it's offering parenting advice, showcasing baby products, or fostering a community, is paramount. The user interface (UI) design plays a pivotal role, demanding an intuitive, visually appealing layout that resonates with mothers and babies. Additionally, ensuring mobile responsiveness is vital since many users access websites via mobile devices. Implementing a robust search function helps users quickly find relevant information. High-quality content, including articles, images, videos, and instructional materials, is central to the website's success. Prioritizing security, especially when handling sensitive pregnancy and child-related information, is non-negotiable. Thorough testing before launch and user evaluations post-launch aid in refining the user experience. Furthermore, offering customer support channels such as email, live chat, or community forums is essential for addressing user inquiries. An effective advertising and marketing strategy should be employed to attract the target audience, and continuous monitoring and improvement using tracking and analytics tools ensure the website stays up to date with evolving needs and trends. In essence, designing a website for mothers and babies requires a comprehensive approach that encompasses research, design, content, security, testing, support, and ongoing optimization. By meticulously addressing these aspects, one can create a valuable online resource for mothers and babies alike. Show less