Product Marketing Manager

• Jun 2022 - Present

• Develop and analyze consumer and customer profile.• Research competitive environment and market needs as input for product development.• Collaborate with Brand and Trade team to create product communication highlighting USPs that meet with consumer needs.• Communicate product profile to commercial teams.• Plan and execute Go-to-market strategy for products.• Manage performance status and direct development strategy for product portfolio.• Plan and make partial decision on pre-pro samples, launch time, orders,...• Lead lanch plan for new collections, new key products.• Collaborate as key contact with franchising partners/ partnership in terms of products and business plan, ensuring compliance with guidelines.

Brand Manager

• Jul 2021 - Jun 2022

• Fine-tuned & implemented the current brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.• Planned and executed all brand and product communications and media actions on all channels, including online and social media.• Managed the budget for advertising and other communication activities.• Researched and analyzed competitor and customer insights.• Provided brand direction for product development, pricing and new product line/ collection launches .• Collaborated with E-Commerce and Trade MKT team to maintain brand identity across sales channels.

Financial Advisor

• Mar 2021 - Mar 2022

Marketing Specialist - International markets

• May 2019 - Dec 2019

• Developed and implemented new products/ new SKUs from concept to prototype based on local market needs/ requests and company’s strategy. • Standardized and made sure all product labelling information and packaging complies with local law. • Enhanced product visibility and visual impact through packaging rennovation. • Provided guideline and feedback on proposals to support local consumer communication activities (including all related materials of the project). • Developed and implemented new products/ new SKUs from concept to prototype based on local market needs/ requests and company’s strategy. • Standardized and made sure all product labelling information and packaging complies with local law. • Enhanced product visibility and visual impact through packaging rennovation. • Provided guideline and feedback on proposals to support local consumer communication activities (including all related materials of the project).

Product & Project Team Leader

• Jul 2018 - May 2019

• Managed the entire product life cycle from strategic planning to tactical activities. • Specified market requirements for current and future training products by conducting market research supported by on-going visits to customers and non-customers. • Supervised and supported sales & marketing plan, working with all departments to achieve mutual objectives. • Produced all core source of content (product core) for CASK products. • Collaborated with Experts in commercial fields to develop training & consulting deck. • Lead & managed consulting projects’ timeline. Allocated team’s resources to ensure outcome delivery.

Marketing Executive

• May 2017 - Jun 2018

• Analyzed sales performance, prepared, deployed, and reported promotion plans. • Prepared sales kit (POSMs, price list, samples, etc.) for brand shops. • Administered Facebook fan page. • Supported in product management (packaging, labeling, product training materials, etc.)• Supported international B2B business (sales kit: catalogue, leaftlet, posters, product samples for fairs, etc./certification registration: ECO, LGA, etc.)• Controlled product image & price on website.

Marketing Intern

• Mar 2017 - May 2017

Account Intern

• Mar 2016 - Oct 2016

• Maintained existing clients and supported business development team to extend to new clients. • Joined in brainstorm sessions for concept development/creatives. • Prepared and executed client presentations. • Maintained existing clients and supported business development team to extend to new clients. • Joined in brainstorm sessions for concept development/creatives. • Prepared and executed client presentations.