Experience

Perfect Companion Group

• Thailand
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Jan 2021 - Present

  ● Develop, and coordinate Integrated Marketing Communication (IMC) activities and track, measure, monitor, analyze and optimize the effectiveness of these campaigns. ● Create strategies and plan to achieve the target, manage campaign budgets, and be responsible for brand health, sales volume, market share, and profit. ● Work with the agency to analyze the market, customer trends, competitors, and business situation, and receive feedback from the market on products of each brand to build Brand Key Framework to segment products, identify customer needs, and propose an appropriate brand strategy and business goals. ● Initiate developing creative, media & research briefs and briefs to Agencies. ● Work and follow up with Agencies in developing TVC, packages, POSM, and communication vehicles that fit with product communication. ● Establish pricing strategies for new products and implement a tactical program: consumer promotion to drive volume by periods, and regions. ● Collaborate with related departments (Trade Marketing, Sales Dept…) to plan and launch new products, and forecast sales volume. ● Plan annual budget for marketing activities according to company resources and manage effectively within the committed budget. ● Manage the team of 08 dedicated staff of Event, PR-CRM, Brand, and Digital. ● Improve professional skills for staff and propose training plans for employees according to actual needs. Achievement: ● The market share of both the company and key brands has increased steadily over the years and is always leading the market. ● Marketing activities have contributed to the company's outstanding annual growth (>20%/year). ● Brand awareness has increased over the years and reached over 90%. ● Fanpage with more than 100k followers and engagement >20%. ● Run digital campaigns and create a boom in the community of dog and cat lovers. Show less



Perfect Companion Group

• Thailand
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Marketing Section Manager (branding)

  • Jan 2019 - Jan 2020

  ● Market visits & obtain information (demand, competitor status, alternative products) to seek new marketing opportunities ● Increased Growth social media presence by initiating marketing campaigns on social platforms (Facebook, Group Community, TikTok, YouTube…) which boosted its brand awareness and brand love. ● Work with team event to implement event/activation/seminar: write the proposal, brief and suggest agency selection & evaluate effectiveness post-event. ● Propose & implement Trade promotion to boost products to the market & promote sales volume ● Producing, delivering, and tracking MKT products, including POSM, samples, and decorations… to install at the stores; Quality materials, and suitable time for the programs. ● Manage yearly budget & each campaign. Show less



Perfect Companion Group

• Thailand
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Marketing Executive

  • May 2015 - Jan 2018

  ● Implement advertising campaigns on Online channels such as Facebook, Zalo, TikTok... and Digital Marketing channels to promote the company's brand and products and services. ● Analyze the advertising data to adjust, and increase efficiency and conversion rates CPA, CTR, CPM, CPC... ● Monitor the effectiveness and cost of advertising campaigns on Digital channels ● Update user insights as well as changes in digital media to re-adjust and optimize digital marketing strategies ● Report to the Marketing Manager about marketing performance on digital media channels ● Proposing ideas, researching and developing new forms of advertising Show less