Experience

Bao Nguyen Group Corporation

• Vietnam
• Education
• 1 - 100 Employee

• Admissions & Marketing Manager

  • Jun 2022 - Present

  Leading a team of admissions and marketing professionals with responsibility for the recruitment and admission of students to Bao Nguyen Corp (The WIS international Preschool and Worldkids Kindergarten system)Marketing role* Develop and execute short- and long-term marketing plans, including, but not limited to, digital marketing, public relations, special events, advertising, and other promotional strategies that support schools and BNGC* Lead the marketing team and execute the approved marketing strategies / promotion plans within the allocated budget * Conduct regular marketing research and keep the Company updated with the industry trends competitors’ information* Develop appropriate PR strategies/plans for the Company in order to support the brand management and business performance of the Company* Effectively market the school and its programs to prospective parents by telling the schools story through ‘shareable social content’* Plan, edit and seek out diverse content to share across all marketing channelsAdmissions role* Develop admissions system and processes to support admissions growth for BNGC* Work together with admissions team to make sure that procedures are followed in accordance with the school's admissions plan and initiatives, such as tuition incentives and accelerated enrollment.* guarantee consistency in sales across BNGC, provide training and up-skilling for admissions staff* Create and maintain a reliable reporting system that allows for admissions and monitoring of student enrollment, and create regular reports for CEO* Support Admissions staff to achieve start and stay results that are consistent with the company targets. * Manage and communicate with staff in situations of conflict and change. * Maintainin a standard of Enroll/Start ratio



International Schools of North America

• Education Administration Programs
• 1 - 100 Employee

• Head of Admission and Marketing

  • May 2019 - Jul 2021

  A high-performing Head of Admission & Marketing to meet the customer acquisition and revenue growth targets by keeping school competitive and innovative. I’m responsible for Marketing and Sales’ direction, strategy and budget, maximizing sales team potential, crafting sales plans and justifying those to plans to the upper management.* Develop the strategy for Sales and Marketing* Oversee all marketing activities for the school ( Both online and offline Marketing)* Work to enhance the school’s brand identity* Manage all internal communications. Collaborate with internal teams to create to support sales* Drives enrolments to reach or exceed target numbers. Achieving growth and hitting sales targets by successfully managing the sales team* Informs and executes the school sales strategy* Manages the admission procedures ensuring all students are registered in accordance regulatory policies* Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives* Support every admission to catch sale target and follow up customer service after sale* Presenting a positive impression of the school in all interactions with families, whether by telephone, face to face or in writing. Be the key point of contact for prospective parents from first contact with the school until the student’s first day* Liaise with the Accounts Department to issue invoices for new students and ensure that all data is current on the Focus CRM and ERP system. * Other tasks assigned by Managing Director



Apax Franklin Academy

• Vietnam
• Education Management
• 1 - 100 Employee

• Sales Director Cum Head of Academy

  • Dec 2017 - May 2019

  As the Sales Director cum Head of Academy, I report to the CEO and will be responsible for maintaining and developing the business, operational and service success of Apax Franklin Academies. I lead & manage sales and student service teams effectively towards meeting and exceeding prescribed sales, operational and quality goals. This will mean leading, motivating, training and inspiring a team of varied profiles, as well as creating a work environment that encourages teamwork, commitment & success. * Responsible for organizing and operating the sales team of the whole southern region. Leading the sales team and assuring they achieve set sales targets. * Recruiting and training the sales team. Ensuring they have professional skills and work efficiently* Managing the Academy and ensuring everyday smooth operations, program and service delivery to students.* Ensuring that the Apax Franklin Academy methodologies and best practice is followed at all time and in consistency.* Working closely with the student service leader and creating a strong partnership between student service and sales team, in order to create good synergies.* Ensuring the implementation of effective meeting and information sharing structures.* Working with Human Resources to ensure that all people development strategies to support retention and excellent results are put in place.* Responsible for overall look and feel of the Academy, ensuring that it is consistently warm, welcoming, tidy and clean.* Creating and providing timely and accurate reports that track and monitor all Academy KPIs.* Increasing number of students and consequently Apax Franklin Academy’s market share.* Ensuring that students’ satisfaction and learning levels exceed expected benchmarks.



Language Link Vietnam (LLV)

• Vietnam
• Language Schools
• 100 - 200 Employee

• Business Development Manager

  • Aug 2016 - Aug 2017

  • Developing company yearly business plan and targeting in liaison with line manager.• Hiring, developing, deploying, managing and motivating the team including teaching and non-teaching to achieve the target.• Developing, controlling and managing budget and making fiscal decisions in consultation with line manager.• Managing operations, delivering of training, and customer services• Further developing and promoting networks/partnerships for business• Providing inputs, analyzing of market trend/needs and coordinating/monitoring on academic programs development/revision that meet clients’ needs. • Be legal Representative of the company at meetings, events, social activities, etc.• Detailed job duties/work plan, expected outputs and performance assessment to be worked out and agreed with line manager.



American British Communicative Center ( ABCC)

• Managing Director

  • Jun 2015 - Jul 2016

  • Managing the Centre and ensuring everyday smooth operations and delivery to students.• Working closely with the Student’s Service Manager, Academic Manager and Sales Manager in order to create a strong educational product as well as educational environment• Leading the Marketing team and sales team to ensure they achieve set sales targets as agreed by COO.• Managing the Centre P&L• Budgeting planning and forecasting.• Working with Human Resources to ensure that all people development strategies to support retention and excellent results are put in place.• Recruiting foreigner teachers. Interview foreigner teachers directly and give final decision for recruitment • Working with Operation team to ensuring that the facilities, equipment and school image are consistently warm, welcoming, tidy and clean.• Providing everyday management and support to Centre staff.• Motivating and coaching center staff to provide excellent results and service.• Ensuring that student satisfaction and learning levels exceed expected benchmarks.• Working with public school’s principal to sign contract for Foreigner Teacher Development Program



AMA Viet Nam - American Academy

• Vietnam
• Education Management
• 1 - 100 Employee

• Branch Manager

  • Apr 2012 - Jun 2015

  • Be responsible for all operations of Branch in District 10• On behalf of Company to contact, work with customers and competent companies in the area in charge;• Establishing KPIs clearly and exploiting business target in appropriate to the company goal, particularly to each staff in the controlled area.• Managing the process of target implementation through management tools such as weekly, monthly report and meetings. Having suitable adjustment in implementation process to meet target that has been set.• Ensuring transformation of information clearly, exactly from company to staff;• Maintaining a presence in the area to ensure of capturing and understanding customer needs;• Be proactive in addressing the situation arising out of the market;• Training capacity, ability and knowledge to staff.• Ensuring the business of the company built and applied in accordance with the quality management system, in compliance with company regulations and Vietnam law.• Ensuring sales targets are unified.• Planning and reporting activities of the establishments;• Covering training activities at the branch, responsible for training quality assurance according to the objectives of the Centre.• Building and developing relationships with schools, the educational establishments, government agencies, local media

• Head of Academic and Student Services Department

  • Dec 2008 - Apr 2012

  Head of Academic and Student Services Department• Managing staff and guiding Academic- Students Service staff ( ACSS) to complete daily tasks perfectly• Supporting staff and full fill their tasks when they make mistake or they are not available• Managing students and make sure SS staff providing them with the best services• Following up the process of carrying out staff's assignments• Working with teacher to arrange schedule and following up teacher’s teaching quality • Arranging re- midterm and re- final test for students• Taking care of facilities, equipment and contacting supplier, supporter to repair them when there are problems• Managing all class rooms of school• Organizing Event and special holidays for Students• Holding Placement Test, Assessment Test for the customers of Corporate Sales • Supporting Marketing Dept. in holding campaign • Building up and developing department• Training and developing service as well as academic skills for staff• Deploying policy and movement from Director to staff



Cleverlearn English Language Institute, Inc. (CELI)

• Philippines
• Education Administration Programs
• 1 - 100 Employee

• Academic and Students Service Consultant

  • Aug 2006 - Nov 2008

  • Checking students’ absence and presence• Calling parents and students to find out the reason if they are absent, at least 1 week for Adults students and 1 day for kids• Processing printing certificate or report for students when Academic staff updates the score and the comments. • Contacting weak students or their parents to provide them with special support schedule • Preparing lesson and learning material before the class.• Standing inside the class, support teacher, help weak students.• Helping teacher to keep class silent, focusing students on lessons.• Solving problems related in the class room.• Be sure the final results as well as the comments is ready before processing the Certificate printed.• Reminding teacher about the parents meeting date. • Giving students invitation letters or call parents for parent’s meeting• Having a talk with teacher before meeting about each student’s learning progress and the class general comments.• Be a controller/translator in the meeting.• Giving Academic progress report to parents• Getting feedback/ suggestion from parents to solve it accordingly• Calling to absent parents to inform the results or asking students to bring Certificate home.• Arranging outdoor trip and its activities• Supervising the test: inside or outside school• Checking classroom: (handle, seats, board, poster, lights, etc)• Providing/ Updating information on bulletin (Study Abroad Information, Promotion Program,• Holidays Announcement Day-off, Special Day History, Room Change……ect).• Taking care of students in break time/ finished time:• Making plan for Festival/ Events/ Special Day Celebration



Dalat Holidays- Phat Tire Venture Joint- Ventures Tourist Company

• Head of Tour Operator- Online

  • Jul 2005 - Aug 2006

  • Having Good Office Computer and internet skills to search for amazing place for customer to explore • Sending tour information to customer ( domestic as well as international customer)• Dealing with international partners regarding new / updating information of bookings• Dealing with client requests, enquiries and complaints, face to face, on telephone, email in a timely• Exchanging information with other offices, changes, problems or other issues regarding clients.• The ability to provide good customer service• Getting feedback from customer after the trips then improving trip quality and services• Keeping in touch and had good relationship with regular customer as well as new customer.



APEX DALAT LIMITED

• Senior Merchandiser

  • Jun 2003 - May 2005

  - To maintain professional relationship between buyer and manufacturer.- To collect the PO (purchase order) from buyer.- To prepare an order plan, according to the right product, in the right place, at the right time, in the right quantities, at the right price, in the right promotion.- To break down the order sheet.- To prepare the order costing and price quoting.- To set up internal order list.- To monitor the garments sample process according to the buyer requirement.- To collect the all of garments fabric, accessories & trims.- To get lab dips.- To ensure buyer approval.- To make sure productions follow up.- To maintain product quality.- To follow up shipment process according to the buyer instructions.- To ensure smooth shipment process.- To maintain merchandising files and updating time and action plan



XQ Historical Village

• Sales staff Of XQ Historical Village

  • May 2002 - Jan 2003

  • Knowledge about embroidery occupation and its memory• Communicating well with foreigner customer • Guiding and introducing embroidery products to customer• Selling the products when customer purchases it directly • Working in group to build up company Events• Very active • Knowledge about embroidery occupation and its memory• Communicating well with foreigner customer • Guiding and introducing embroidery products to customer• Selling the products when customer purchases it directly • Working in group to build up company Events• Very active