Associate Product Manager

• Jul 2021 - Present

Head of Product & Co-Founder

• Jul 2017 - Present

● Managed product development from ideation to rollout in an agile environment, working cross-functionally with developers and designers to launch an online e-commerce webstore, generating $1.5M in sales ● Facilitated agile ceremonies including daily stand-ups and maintained consensus between product, research and engineering stakeholders, improving sprint productivity by 10% on JIRA tickets ● Conducted over 20 customer interviews and identified key pain points around online purchasing experience to determine product improvements, boosting purchasing fund efficiency by 20% ● Analyzed historical sales data and monitored web traffic to understand consumer order placement habits to enable more personalized product and service offerings, bringing in a 150% increase in web traffic ● Collaborated with business and product leadership to define company roadmap, strategy, and overall vision ● Prioritized and groomed backlog of features and enhancements, communicating status to internal teams ● Wrote user stories and acceptance criteria as well as hosted product demos for sales enablement partners Show less

Divemaster

• Jul 2019 - Present

● Acted as a safety assistant while dive instructor conducted classes in open water ● Led certified divers in open water excursions ● Acted as a safety assistant while dive instructor conducted classes in open water ● Led certified divers in open water excursions

Product Marketing Manager

• Jan 2015 - Apr 2018

● Led team of four marketers and business stakeholders to develop and ship marketing products for multinational clients, leading to a 25% increase in revenue within six months ● Cultivated a deep understanding of key customers including universities and fashion designers throughout their lifecycle, and advocated for solutions based on their needs, resulting in a 10% boost in new contracts ● Performed competitive analysis and industry research to help clients determine proper product-market fit ● Developed KPIs to monitor the effectiveness and measure the impact of new product releases on sales ● Strategized A/B tests to help optimize marketing campaigns, increasing customer engagement by 20% ● Leveraged design resources like Figma and Canva to develop mockups to guide visual design efforts Show less

Accountant

• Jul 2011 - Jul 2017

● Researched, designed, and implemented a company-wide Concur Expense reporting tool, partnering with sales, accounting and IT to ensure the launch was 100% on time and under budget ● Spearheaded user interviews to collect feedback on pain points, usability and features to optimize the Concur Expense product roadmap ● Communicated plans, progress, and impact to key stakeholders, incorporating feedback where appropriate ● Generated and verified accounts payable and general ledger documents for month end financial reporting Show less

Team Leader

• Apr 2010 - Oct 2010

● Led a team of 18 enumerators for the collection of US Census information. ● Held daily meetings with team members to review assignments and assign work loads ● Review over 1000 forms for information integrity ● Led a team of 18 enumerators for the collection of US Census information. ● Held daily meetings with team members to review assignments and assign work loads ● Review over 1000 forms for information integrity