Ngoc Lai The
Head of Customer Profile Management at VNLIFE- Claim this Profile
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English Professional working proficiency
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Vietnamese Native or bilingual proficiency
Topline Score
Bio
Credentials
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ACCA
ACCAMar, 2017- Sep, 2024 -
IELTS 7.0
British Council
Experience
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VNLIFE
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Vietnam
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Customer Profile Management
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Jan 2021 - Present
Manage Growth MKT and Performance MKT activities Focus on Marketing Automation, Customer Data Platform, CRM & Performance MKT Manage Growth MKT and Performance MKT activities Focus on Marketing Automation, Customer Data Platform, CRM & Performance MKT
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Phong Vu Trading - Service Company
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Vietnam
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Retail
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1 - 100 Employee
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Head Of Online
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Jan 2020 - Dec 2020
Online Sale & Digital Marketing In charge of Online Sale channel of Phong Vu (phongvu.vn)
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Business Efficiency Manager
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Jan 2019 - Dec 2019
Commercial side• Design new reconciliation process & recruit team to manage more than 2000 incentive/support programs• Design performance incentive scheme for Sale Assistants.• Implement portfolio management, analysis & forecasting and product life cycle in relation with marketing mix for the key category to increase profit margin by 3% & create 1 best-selling item for 6 months.• In charge of Price and Promotion Management Module, launched successfully in August 2019, the key module for Commercial Department. Show less
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TEKO Việt Nam
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Vietnam
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Information Technology & Services
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200 - 300 Employee
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Data Analyst
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May 2018 - Dec 2018
SQL and Python Digitalization and data analytic • [Big Data Project] Collaboration with Chief Data Officer to launch successfully Business Intelligent System (Power BI and reporting web portal), Datawarehouse (i.e. ETL process and fact table creation) and automatic reporting email service SQL and Python Digitalization and data analytic • [Big Data Project] Collaboration with Chief Data Officer to launch successfully Business Intelligent System (Power BI and reporting web portal), Datawarehouse (i.e. ETL process and fact table creation) and automatic reporting email service
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KPMG Viet Nam
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Vietnam
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Financial Services
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700 & Above Employee
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Assistant Manager
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Oct 2016 - May 2018
- Planning for an audit and supervising the progress of the audit under VAS, IFRS and USGAAP,- Key clients: SOE (Vietnam Airlines, Vinalines, Vinaconex), Joint ventures (Nghi Son Refinery and Petrochemical Ltd.), FDI (Hansol Electronics Vietnam, Samsung SDI, Fruit of the Loom Vietnam), other listed companies (Tran Anh, Hoa Phat Group).- Current performance assessment at Outstanding performance (following KPMG policy)
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Audit Senior
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Jul 2014 - Sep 2016
- Lead an audit team to conduct a financial audit at clients- Address accounting issues and audit matters on timely basis and report to Manager and Partner- Prepare report to client, group auditors and other third parties- Involve in financial audits of cross-industry clients from SOE Group to Public companies
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Audit Assistant
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Sep 2012 - Jun 2014
- Team members of financial audits to perform audit procedures covering all aspects of captions in financial reports.- Identify accounting issues, audit matters and suggest solutions to Team leader- Develop management skills such as time management skills and leadership skills.
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KPMG Vietnam
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Vietnam
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Financial Services
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700 & Above Employee
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Intern
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Dec 2011 - Mar 2012
KPMG Excellent Scholarship for students from National Economics University of Vietnam KPMG Excellent Scholarship for students from National Economics University of Vietnam
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Education
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2008 - 2012
National Economics University (Vietnam)
Bachelor's degree, Auditing
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