Experience

LUMI Beauty

• Malaysia
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Head Of Business Development

  • Apr 2021 - Present

  Develop growth strategies and plans to build the brand and its market position. Finding and developing new markets and new products, involving managing price-setting, distribution and launch strategies directly. Plan and oversee both online and offline marketing initiatives to increase the value of current customers while attracting new ones, ultimately leading to improved sales. Oversee the creative, media buy and social media agencies on a daily basis by actively defining and evaluating media buy plan, content production, photoshoots, video content, mood and styling and more. Screens potential and closes new business deals by analysing market strategies, coordinating requirements, negotiating contracts and integrating contract requirements with business operations. Identifies trendsetter ideas by researching industry and related events, publications, and announcements to stay relevant and up-to-date. Show less



Shopee

• Retail
• 1 - 100 Employee

• Senior Campaign Strategist

  • Jan 2020 - Mar 2021

  Collaborate and coordinate across multiple teams, including business development, social media, paid ads, offline, graphic designers and operations to drive traffic & conversion for campaigns within Health & Beauty category. Work within a team to conceptualize, develop and execute mega campaigns in Shopee such as 9.9, 11.11, 12.12, Chinese New Year, Raya & more. Ensure smooth and timely execution of campaigns by taking on the role of a project manager and ensuring that milestones are met in a timely manner. Work with in-house designers to produce materials of visual impact and within brand guidelines. Involving key stakeholders for product at each stage of campaign, monitor progress of live campaigns and review analytics and metrics to report on campaign performance post campaign season. Preparing and delivering marketing plans within key objective. Show less



Luxasia

• Singapore
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Assistant Product Manager

  • Jan 2019 - Jan 2020

  Successfully launched and executed Carolina Herrera Fragrance's first 2 Center Court events in Malaysia, achieving record-breaking sales, bringing the brand to the next level with an increase in more than +50% of retail sales vs LY.Carry out strategic marketing planning for new launches which includes order forecasting and purchasing for total year, sales promotions (securing in-store/outpost dates with retailer, executing outpost activities which includes setup and merchandising displays, pricing), conduct sales training, & plan for media exposure (launch PR events, consumer events and plan for ATL& BTL executions). Responsible for the brands P&L. Partner up and work very closely with 3rd parties to create positive brand synergy and build brand image and raise product awareness to reach target customers.Plan, monitor and manage the overall A&P budget of each brand to ensure funds are being effectively allocated and utilized for each channel to generate maximum returns.Manage inventory and necessary replenishment via monthly ordering process and controlling of old/additional stocks holding by executing effective action plans.Drive retail sales via tactical promotions and launch events, liaising with retailers for propose sell-in and driving brand awareness and sales in stores.Prepare monthly business reporting which includes monthly report of sales numbers (analyzing sales numbers with sales team and follow up for strategy implementation), PR and marketing activities. Principal relationship managementMarketing Administration; Using SAP to process invoices, sales orders, purchase orders and maintain inventory control. Show less

• Senior Marketing Executive

  • Apr 2017 - Dec 2018



Fraser & Neave Holdings Bhd (F&N)

• Malaysia
• Food and Beverage Services
• 400 - 500 Employee

• Senior Brand Executive

  • May 2016 - Mar 2017

  Brand Plan & Brand ManagementWork as part of a team with a Senior Brand Manager on brand plans’ conceptualisations and execution plans (including price strategies, development of communication, alignment with sales on brand distribution and merchandising objectives & rolling activity plans) to deliver market share, sales volume and profit growth objectives.New Product DevelopmentEnsure timely new product launches by chairing a bi-weekly meeting with Project Team (consist of Manufacturing, Production, R&D, QA, Logistics & Procurement teams).Develop new product plans & strategies to build and drive brand sales, profits & market share objectives.Trade Marketing & Sales Team CollaborationWork collaboratively with trade marketing and sales on the implementation of brand promos, trade events and communications campaigns to ensure total integration of brand plans within the entire sales and marketing system.Track and manage the budget for trade activations and support sales team with any requested BTL materials to bring maximum awareness, store visibility and exposure for promotions specific to channels.Effective Utilisation and Settlement of A&P and DME (direct marketing expense) spendsManage and monitor both ATL and BTL budget spends which includes (for ATL) initiating purchases, managing invoices and performing goods receipt once activities have completed.Brand & Volume PerformanceConduct monthly reports on volume, brand performance/review and competitors’ analysis & supported in research projects as required.Managing Stocks Forecast & InventoryEstablish stock requirement forecast and monitor stocks inventory on a weekly basis by working with forecast, planner, production & logistics teams. Show less

• Senior Executive Commercial Innovation

  • May 2015 - May 2016

  New Products DevelopmentWork as part of a team of innovation managers to identify, develop and launch a pipeline of NPD strategies to grow our volume, distribution and market share and deliver corporate target.Marketing Calendar/Promotions ManagementManaging timeline and deliverables for each required window.Multifunctional coordination in promotion planning with Brands, Sales Operations, Procurement, Manufacturing, Logistics and Supplier for inventory planning, forecasting and delivery.Ensure that all elements of brand and trade plans are communicated effectively to sales team through sales briefing and providing sales tool.Provide corrective action plans to adjust promotion back to plan via tracking and control.Post-promotion evaluation – identify key learning and action plan.Effective Utilization and Settlement of Direct Marketing Expenses (DME)Effective planning and utilization of Marketing Calendar DME fund.Develop and align annual DME allocation for selected stakeholders.Volume PerformanceMonitor volume performance of new products and feedback to management on the issues affecting sales volume on a weekly basis. Suggest area of opportunities to bring volume back on track.Distribution/Penetration PerformanceTrack distribution performance of new products across all channels and regions and feedback to management on distribution status. Show less

• Management Associate

  • Oct 2013 - Apr 2015

  Underwent On-The-Job training for 15 months at 9 different departments across KL, Shah Alam and Pulau Indah offices.Earned great marks on performance reviews, with citations for distinction in areas including work flexibility, drive for results, ability to learn and master new concepts, positive work ethic and commitment to the team.Spear headed IT Training module for employees in Thailand, Sabah and Penang.Completed a self-designed team CSR Project.



Sime Darby Berhad

• Malaysia
• IT Services and IT Consulting
• 1 - 100 Employee

• Management Apprentice

  • Jun 2013 - Sep 2013

  Graduated from a 1 month of Classroom Training and undertook 3 months of On-The-Job training with the Learning & Development department. Helped coordinate training programs; liaising with external training providers, arranged for vendor evaluation sessions, prepared training materials and settling up training rooms and managed the delivery of training programs. Graduated from a 1 month of Classroom Training and undertook 3 months of On-The-Job training with the Learning & Development department. Helped coordinate training programs; liaising with external training providers, arranged for vendor evaluation sessions, prepared training materials and settling up training rooms and managed the delivery of training programs.



Valiram Group

• Financial Services
• 1 - 100 Employee

• Mystery Shopper

  • Nov 2012 - Sep 2013

  Posed as a real customer while observing and assessing customer service levels and the general environment of the store. Involved in making purchases and to come up with a concise report on the overall shopping experience. Posed as a real customer while observing and assessing customer service levels and the general environment of the store. Involved in making purchases and to come up with a concise report on the overall shopping experience.