Experience

ODF | One World Duty-Free

• Singapore
• Retail
• 1 - 100 Employee

• Brand & Merchandising Manager - HQ

  • Nov 2022 - Present

  - To be part of the trailblazing team to build a strong regional brand position for Singapore's first technology-driven Global Travel Retailer. - To focus on ODF activities with prioritise/move forward the upcoming projects to meet the opening timeline. - To be responsible brand recruitment / pitch across the various categories for both projects. - To be responsible for conceptualizing how the latest available technology/innovation can be integrated into the travel retail… Show more - To be part of the trailblazing team to build a strong regional brand position for Singapore's first technology-driven Global Travel Retailer. - To focus on ODF activities with prioritise/move forward the upcoming projects to meet the opening timeline. - To be responsible brand recruitment / pitch across the various categories for both projects. - To be responsible for conceptualizing how the latest available technology/innovation can be integrated into the travel retail journey for a one-of-a-kind consumer experience. - To shortlist and engage a reliable plus experienced one-stop agency to (1)take on upcoming retail projects and (2)possibly be the long-term working partner for the ODF expansion. - To project manage both the projects plus all relevant stakeholders to ensure they meet the designated deadline. - To assist to put in place the necessary process protocols for ODF at the initial stage while developing the respective portfolio under the guidance of the CEO and the relevant Management Team across the areas of Marketing and Brand Positioning. - To work closely with the sales and operation team to plan, formulate and eventually achieve the monthly sales target for all upcoming retail projects in the pipline. Show less - To be part of the trailblazing team to build a strong regional brand position for Singapore's first technology-driven Global Travel Retailer. - To focus on ODF activities with prioritise/move forward the upcoming projects to meet the opening timeline. - To be responsible brand recruitment / pitch across the various categories for both projects. - To be responsible for conceptualizing how the latest available technology/innovation can be integrated into the travel retail… Show more - To be part of the trailblazing team to build a strong regional brand position for Singapore's first technology-driven Global Travel Retailer. - To focus on ODF activities with prioritise/move forward the upcoming projects to meet the opening timeline. - To be responsible brand recruitment / pitch across the various categories for both projects. - To be responsible for conceptualizing how the latest available technology/innovation can be integrated into the travel retail journey for a one-of-a-kind consumer experience. - To shortlist and engage a reliable plus experienced one-stop agency to (1)take on upcoming retail projects and (2)possibly be the long-term working partner for the ODF expansion. - To project manage both the projects plus all relevant stakeholders to ensure they meet the designated deadline. - To assist to put in place the necessary process protocols for ODF at the initial stage while developing the respective portfolio under the guidance of the CEO and the relevant Management Team across the areas of Marketing and Brand Positioning. - To work closely with the sales and operation team to plan, formulate and eventually achieve the monthly sales target for all upcoming retail projects in the pipline. Show less



All channels, brands and businesses

• Singapore, Singapore

• Design and Brand Development Architect (Independent Consultant)

  • Jan 2020 - Apr 2022

  EXPERIENCES & CREDENTIALS OVERVIEW: 1) Ability to spear-head and concurrently support development of effective, relevant creative materials & sales tools, which includes pitch kits, brand books, launch guides while working closely with respective counterparts across both the regional / local marketing and sales teams (if required). 2) Ability to enhance retail excellence, quality and merchandising standards, which includes both in-store merchandising / communication display and messaging… Show more EXPERIENCES & CREDENTIALS OVERVIEW: 1) Ability to spear-head and concurrently support development of effective, relevant creative materials & sales tools, which includes pitch kits, brand books, launch guides while working closely with respective counterparts across both the regional / local marketing and sales teams (if required). 2) Ability to enhance retail excellence, quality and merchandising standards, which includes both in-store merchandising / communication display and messaging by collaborating with the relevant retail / creative teams to standardize implementations across in-store plus online to maintain a consistent omni-presence. 3) Able to strategize / plan sales productivity together with managing ROI & budget across all proposed local or regional marketing activities / campaigns. 4) Able to collaborate, coordinate and lead all event agencies, vendors, third party suppliers to ensure premium, high quality and excellent execution across all retail, branding and marketing activities. 5) Able to take on as the main lead responsible of defining core strategies, key targets in addition to leading / coordinating development projects, which include offline and online channels, campaigns, brand events in addition to web developments across all brands when required. 6) To formulate and develop marketing strategies across all categories, which includes all global, channels and brands to increase awareness, thus leading to sales in-store, online and any other sales avenue of the company. 7) Capable of strategizing / plan online & offline marketing campaigns, analyse retail performances plus propose effective calendar of activities or events to drive sales / profitability. 8) Able to easily take on the responsibility of building / managing not only regional e-commerce strategy, partnership across all platforms, but also to optimize opportunities for all global channels and brands across all online / offline channels including retails stores. Show less EXPERIENCES & CREDENTIALS OVERVIEW: 1) Ability to spear-head and concurrently support development of effective, relevant creative materials & sales tools, which includes pitch kits, brand books, launch guides while working closely with respective counterparts across both the regional / local marketing and sales teams (if required). 2) Ability to enhance retail excellence, quality and merchandising standards, which includes both in-store merchandising / communication display and messaging… Show more EXPERIENCES & CREDENTIALS OVERVIEW: 1) Ability to spear-head and concurrently support development of effective, relevant creative materials & sales tools, which includes pitch kits, brand books, launch guides while working closely with respective counterparts across both the regional / local marketing and sales teams (if required). 2) Ability to enhance retail excellence, quality and merchandising standards, which includes both in-store merchandising / communication display and messaging by collaborating with the relevant retail / creative teams to standardize implementations across in-store plus online to maintain a consistent omni-presence. 3) Able to strategize / plan sales productivity together with managing ROI & budget across all proposed local or regional marketing activities / campaigns. 4) Able to collaborate, coordinate and lead all event agencies, vendors, third party suppliers to ensure premium, high quality and excellent execution across all retail, branding and marketing activities. 5) Able to take on as the main lead responsible of defining core strategies, key targets in addition to leading / coordinating development projects, which include offline and online channels, campaigns, brand events in addition to web developments across all brands when required. 6) To formulate and develop marketing strategies across all categories, which includes all global, channels and brands to increase awareness, thus leading to sales in-store, online and any other sales avenue of the company. 7) Capable of strategizing / plan online & offline marketing campaigns, analyse retail performances plus propose effective calendar of activities or events to drive sales / profitability. 8) Able to easily take on the responsibility of building / managing not only regional e-commerce strategy, partnership across all platforms, but also to optimize opportunities for all global channels and brands across all online / offline channels including retails stores. Show less



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Merchandising and Promotions Manager - LUX / Travel Retail / Regional / APAC / All Brands

  • May 2019 - Jan 2020

  CATEGORY : Luxury, Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale Partners & Export Channel Management (Travel… Show more CATEGORY : Luxury, Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale Partners & Export Channel Management (Travel Retail) REGION COVERAGE : Travel Retailing for APAC - With priority focus on North Asia (Korea, Japan) & Malaysia BRANDS : Gucci Beauty (Fragrance & Make-up) / Burberry (Fragrance & Make-up) / Miumiu / Chloe / Bottega Veneta / Alexander Mcqueen / Tiffany & Co / Hugo Boss / Calvin Klein / Marc Jacobs / Lacoste / Davidoff / OPI / Philosophy ACHIEVEMENTS : Initiating the launch of Gucci Beauty & Chloe ADF penetration across all APAC Travel Retail market channels, which include all online, offline and e-commerce channels.

• Visual Merchandising & Branding Manager – Consumer Beauty / Domestic / Regional / SEA / All Brands

  • Mar 2018 - May 2019

  CATEGORY : Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic) /… Show more CATEGORY : Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic) / Retailtainment REGION COVERAGE : Domestic Market for SEA - With priority focus on Thailand, Singapore & Malaysia BRANDS : Max Factor / Rimmel / Bourjios / Covergirl / Sally Hansen / Adidas / Playboy / Guess / David Beckham ACHIEVEMENTS : (1)Lead the project for the first & biggest Max Factor shop-in-shop across SEA @ Watson Iconsiam, which includes creating the brand’s online presence across multiple online and e-commerce channels. (2)Conceptionalised the first SEA relevant design for the new backwall + gondola + Make-up Table for Max factor, Rimmel & Bourjios, which includes the first G8 Wall Bay concept for Watson in SEA for all 3 brands. (3)Successfully rolled out the first 40 doors for Thailand’s expansion project inclusive of 4 Flagship Store Concepts for Max Factor. (4)Successfully rolled out the first phase for Malaysia’s expansion project for all brands, which includes all offline, online and e-commerce channels. (5)First design for the multi-brand concept for SEA with Watson. (6)Conceptualized and roll-out the first largest Bourjios (Modular) Pop-up Store in SEA with Eve & Boy (Thailand).



Puig Asia Pacific PTE LTD

• Singapore

• In-store & Branding Manager – Domestic Market / Regional / APAC / All Brands

  • Jul 2017 - Mar 2018

  CATEGORY : Luxury, Prestige & Mass-tige / Beauty & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Training / Principal, Whole-sale Partners & Export Channel Management (Domestic) /… Show more CATEGORY : Luxury, Prestige & Mass-tige / Beauty & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Training / Principal, Whole-sale Partners & Export Channel Management (Domestic) / Retailtainment REGION COVERAGE : Domestic Market for APAC - Hong Kong, Macau, Taiwan, Southeast Asia, Oceania, India & Greater India with priority focus on North Asia (Greater China, Korea, Japan, Guam, Saipan) Oceania & Indonesia BRANDS : Prada / Valentino / Carolina Herrera / Paco Rabanne / JPG / Nina Ricci / CDG / Benetton / Shakira / Antonio Banderas ACHIEVEMENTS : (1)Successfully converted and turnaround 21 Burberry Fragrance counters / shop-in-shops within Greater China to Prada Fragrances Counters within 5-6 weeks. (2)To successfully complete Prada Fragrance’s first flagship counter in Seoul. (3)To successfully bring Prada from offline to online across all social media platforms including e-commerce channels. Show less CATEGORY : Luxury, Prestige & Mass-tige / Beauty & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Training / Principal, Whole-sale Partners & Export Channel Management (Domestic) /… Show more CATEGORY : Luxury, Prestige & Mass-tige / Beauty & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Training / Principal, Whole-sale Partners & Export Channel Management (Domestic) / Retailtainment REGION COVERAGE : Domestic Market for APAC - Hong Kong, Macau, Taiwan, Southeast Asia, Oceania, India & Greater India with priority focus on North Asia (Greater China, Korea, Japan, Guam, Saipan) Oceania & Indonesia BRANDS : Prada / Valentino / Carolina Herrera / Paco Rabanne / JPG / Nina Ricci / CDG / Benetton / Shakira / Antonio Banderas ACHIEVEMENTS : (1)Successfully converted and turnaround 21 Burberry Fragrance counters / shop-in-shops within Greater China to Prada Fragrances Counters within 5-6 weeks. (2)To successfully complete Prada Fragrance’s first flagship counter in Seoul. (3)To successfully bring Prada from offline to online across all social media platforms including e-commerce channels. Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Visual Merchandising Manager (Branding & Design) - Travel Retail / Regional / APAC / All Brands

  • Nov 2015 - Jul 2017

  CATEGORY : Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal & Export Channel Management (Travel Retail) /… Show more CATEGORY : Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal & Export Channel Management (Travel Retail) / Retailtainment REGION COVERAGE : Travel Retail for APAC - Hong Kong, Macau, Greater China, Taiwan, Southeast Asia, Japan, Korea, Guam, Saipan, Oceania BRANDS : Clinique + Clinique for men / Lab Series / Aramis Designer Fragrances ACHIEVEMENTS : (1)Completed the biggest brand counter in Macau City of Dreams. (2)Successfully rolled out new sampling initiative at Haitang Bay Store across both offline and online channels. (3)Successfully conceptualised & build Clinique’s first modular push-cart concept. (4)Successfully roll-out a modular trunk concept for Clinique to be used at HPPs / SPPs or as a temporary counter during shop re-fits for Travel Retail. (5)Successfully conceptualised & build a modular POSM display system for all ADF brands on counters together with a successful launch kit system. (4)Completed & launched the new concept for Clinique with the intergration / emphasis on make-up across all offline, online and e-commerce channels to create a consistant omni presence for the brand. Show less CATEGORY : Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal & Export Channel Management (Travel Retail) /… Show more CATEGORY : Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal & Export Channel Management (Travel Retail) / Retailtainment REGION COVERAGE : Travel Retail for APAC - Hong Kong, Macau, Greater China, Taiwan, Southeast Asia, Japan, Korea, Guam, Saipan, Oceania BRANDS : Clinique + Clinique for men / Lab Series / Aramis Designer Fragrances ACHIEVEMENTS : (1)Completed the biggest brand counter in Macau City of Dreams. (2)Successfully rolled out new sampling initiative at Haitang Bay Store across both offline and online channels. (3)Successfully conceptualised & build Clinique’s first modular push-cart concept. (4)Successfully roll-out a modular trunk concept for Clinique to be used at HPPs / SPPs or as a temporary counter during shop re-fits for Travel Retail. (5)Successfully conceptualised & build a modular POSM display system for all ADF brands on counters together with a successful launch kit system. (4)Completed & launched the new concept for Clinique with the intergration / emphasis on make-up across all offline, online and e-commerce channels to create a consistant omni presence for the brand. Show less



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Branding & Visual Merchandising Executive - Travel Retail / Regional / APAC

  • Sep 2014 - Nov 2015

  CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Trade-marketing / Brand + Business Development & Strategy / Retail Management & Sales / Brand Training / Principal, Whole-sale Partners & Export Channel Management (Travel Retail) / Retailtainment REGION… Show more CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Trade-marketing / Brand + Business Development & Strategy / Retail Management & Sales / Brand Training / Principal, Whole-sale Partners & Export Channel Management (Travel Retail) / Retailtainment REGION COVERAGE : Travel Retail for APAC - Hong Kong, Macau, Greater China, Taiwan, Malaysia, Singapore, India, Vietnam, Cambodia, Thailand, Myanmar, Philippines, Japan, Korea, Guam, Saipan, Hawaii, Australia & New Zealand BRANDS : L'Occitane en Provence / Melvita / Paul & Joe ACHIEVEMENTS: To have initiated, created & executed successful monthly launches of key signature products + newness within counters and HPPs / SPPs across all offline, online and e-commerce channels for all APAC regions. Show less CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Trade-marketing / Brand + Business Development & Strategy / Retail Management & Sales / Brand Training / Principal, Whole-sale Partners & Export Channel Management (Travel Retail) / Retailtainment REGION… Show more CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Beauty, Skincare & Fragrances ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Trade-marketing / Brand + Business Development & Strategy / Retail Management & Sales / Brand Training / Principal, Whole-sale Partners & Export Channel Management (Travel Retail) / Retailtainment REGION COVERAGE : Travel Retail for APAC - Hong Kong, Macau, Greater China, Taiwan, Malaysia, Singapore, India, Vietnam, Cambodia, Thailand, Myanmar, Philippines, Japan, Korea, Guam, Saipan, Hawaii, Australia & New Zealand BRANDS : L'Occitane en Provence / Melvita / Paul & Joe ACHIEVEMENTS: To have initiated, created & executed successful monthly launches of key signature products + newness within counters and HPPs / SPPs across all offline, online and e-commerce channels for all APAC regions. Show less



Crocs

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Trade-marketing & Visual Merchandising Supervisor - Hong Kong & Macau Domestic Market (All Channels)

  • Mar 2012 - Sep 2014

  CATEGORY : FMCG / Footwear & Accessories ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic) /… Show more CATEGORY : FMCG / Footwear & Accessories ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic) / Retailtainment REGION COVERAGE : Local Market focusing on Hong Kong & Macau BRANDS : Crocs footwear & accesories / Jibbitz ACHIEVEMENTS : Created & executed successful monthly launches for key products + newness within retail stores, partner stores, retailers and pop-up campaigns within both markets, which includes both online and e-commerce channels as well with all partners. Show less CATEGORY : FMCG / Footwear & Accessories ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic) /… Show more CATEGORY : FMCG / Footwear & Accessories ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Business Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic) / Retailtainment REGION COVERAGE : Local Market focusing on Hong Kong & Macau BRANDS : Crocs footwear & accesories / Jibbitz ACHIEVEMENTS : Created & executed successful monthly launches for key products + newness within retail stores, partner stores, retailers and pop-up campaigns within both markets, which includes both online and e-commerce channels as well with all partners. Show less



F J Benjamin

• Singapore
• Retail
• 500 - 600 Employee

• Senior Branding & Visual Merchandising Executive - Singapore Market (All Channels & Brands)

  • Mar 2010 - Mar 2012

  CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Jewelry & Timepieces ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Brand Development & Strategy / Market Penetration / Online+Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic & Travel Retail) / Retailtainment… Show more CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Jewelry & Timepieces ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Brand Development & Strategy / Market Penetration / Online+Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic & Travel Retail) / Retailtainment REGION COVERAGE : Domestic & Travel Retail coverage across Singapore (All Channels). BRANDS : GUESS, GUESS Jewellery, Gc, GAP, BANANA REPUBLIC, GIVENCHY, CELINE, NAUTICA, MARC ECKO, VICTORINOX SWISS ARMY, CHRONOTECH, SOTTOMARINO, CONVERSE, BELL & ROSS, GIRARD PERREGAUX & DEWITT. ACHIEVEMENTS : Created & executed successful monthly launches for key products + newness within retail stores, wholesale retailers and pop-up campaigns within Singapore markets, which includes all relevant online plus e-commerce channels. Show less CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Jewelry & Timepieces ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Brand Development & Strategy / Market Penetration / Online+Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic & Travel Retail) / Retailtainment… Show more CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Jewelry & Timepieces ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Brand Development & Strategy / Market Penetration / Online+Offline Platforms / Retail Management & Sales / Brand Training / Principal, Whole-sale & Export Channel Management (Domestic & Travel Retail) / Retailtainment REGION COVERAGE : Domestic & Travel Retail coverage across Singapore (All Channels). BRANDS : GUESS, GUESS Jewellery, Gc, GAP, BANANA REPUBLIC, GIVENCHY, CELINE, NAUTICA, MARC ECKO, VICTORINOX SWISS ARMY, CHRONOTECH, SOTTOMARINO, CONVERSE, BELL & ROSS, GIRARD PERREGAUX & DEWITT. ACHIEVEMENTS : Created & executed successful monthly launches for key products + newness within retail stores, wholesale retailers and pop-up campaigns within Singapore markets, which includes all relevant online plus e-commerce channels. Show less



LUXASIA

• Singapore
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Branding Designer - Freelance (All Brands & Channels)

  • Apr 2004 - Mar 2012

  CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Beauty & Fragrances ROLE (Freelance): - I handle freelance design assignments per project bases. - All aspect of visual communication design & branding across all fragrance & cosmetic brands under their distribution just to name a few. - All domestic & travel retail channels. REGION COVERAGE : Domestic Market for APAC - Hong Kong, Macau, Taiwan, Southeast Asia, Oceania, India & Greater India with priority focus on… Show more CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Beauty & Fragrances ROLE (Freelance): - I handle freelance design assignments per project bases. - All aspect of visual communication design & branding across all fragrance & cosmetic brands under their distribution just to name a few. - All domestic & travel retail channels. REGION COVERAGE : Domestic Market for APAC - Hong Kong, Macau, Taiwan, Southeast Asia, Oceania, India & Greater India with priority focus on North Asia (Greater China, Korea, Japan, Guam, Saipan) Oceania & Indonesia BRANDS : Aigner, Acqua di Parma, Azzaro, Britney Spears Beauty, Burberry, Calvin Klein, Carolina Herrera, Chloe, Davidoff Parfums, Ermenegildo Zegna, Escentials, Gatineau, Guerlain, Gwen Stefani, Hermes, IPSA, Issey Miyake, Jean Paul Gaultier, Jennifer Lopez, Joop!, Kenneth Cole, Lancaster, Lanvin, La Prairie, Marc Jacobs, Mariah Carey, Nina Ricci, Narciso Rodriguez, Paco Rabanne, Paul Smith, Prada, RMK, Salvatore Ferragamo, Sarah Jessica Parker, Stila, Stella McCartney, Thierry Mugler, Van Cleef & Arpels, Vera Wang, YSL Beaute. ACHIEVEMENTS : Created & executed successful monthly launches for key products + newness within retail stores, partner stores, retailers and pop-up campaigns within all markets across offline, online and e-commerce channels. Show less CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Beauty & Fragrances ROLE (Freelance): - I handle freelance design assignments per project bases. - All aspect of visual communication design & branding across all fragrance & cosmetic brands under their distribution just to name a few. - All domestic & travel retail channels. REGION COVERAGE : Domestic Market for APAC - Hong Kong, Macau, Taiwan, Southeast Asia, Oceania, India & Greater India with priority focus on… Show more CATEGORY : Luxury, Lifestyle, Prestige & Mass-tige / Beauty & Fragrances ROLE (Freelance): - I handle freelance design assignments per project bases. - All aspect of visual communication design & branding across all fragrance & cosmetic brands under their distribution just to name a few. - All domestic & travel retail channels. REGION COVERAGE : Domestic Market for APAC - Hong Kong, Macau, Taiwan, Southeast Asia, Oceania, India & Greater India with priority focus on North Asia (Greater China, Korea, Japan, Guam, Saipan) Oceania & Indonesia BRANDS : Aigner, Acqua di Parma, Azzaro, Britney Spears Beauty, Burberry, Calvin Klein, Carolina Herrera, Chloe, Davidoff Parfums, Ermenegildo Zegna, Escentials, Gatineau, Guerlain, Gwen Stefani, Hermes, IPSA, Issey Miyake, Jean Paul Gaultier, Jennifer Lopez, Joop!, Kenneth Cole, Lancaster, Lanvin, La Prairie, Marc Jacobs, Mariah Carey, Nina Ricci, Narciso Rodriguez, Paco Rabanne, Paul Smith, Prada, RMK, Salvatore Ferragamo, Sarah Jessica Parker, Stila, Stella McCartney, Thierry Mugler, Van Cleef & Arpels, Vera Wang, YSL Beaute. ACHIEVEMENTS : Created & executed successful monthly launches for key products + newness within retail stores, partner stores, retailers and pop-up campaigns within all markets across offline, online and e-commerce channels. Show less



77th Street

• Singapore
• Retail
• 1 - 100 Employee

• Senior Branding & Design Executive - Singapore (All Channels)

  • Sep 2005 - Dec 2009

  CATEGORY : FMCG / Street Wear Fashion & Apparel / Footwear / Jewelry, Bags & Other Accessories / Aesthetic Services ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Brand Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / CRM & Loyalty… Show more CATEGORY : FMCG / Street Wear Fashion & Apparel / Footwear / Jewelry, Bags & Other Accessories / Aesthetic Services ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Brand Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / CRM & Loyalty Program Management REGION COVERAGE : Domestic Market with priority focus on Singapore BRANDS : Global, international & in-house brands for apparels + footwears + bags + accessories ACHIEVEMENTS : Created & executed successful monthly launches for key products + newness within retail stores, wholesale retailers and pop-up campaigns within Singapore market. Show less CATEGORY : FMCG / Street Wear Fashion & Apparel / Footwear / Jewelry, Bags & Other Accessories / Aesthetic Services ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Brand Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / CRM & Loyalty… Show more CATEGORY : FMCG / Street Wear Fashion & Apparel / Footwear / Jewelry, Bags & Other Accessories / Aesthetic Services ROLE (Middle Management): Retail & Brand Design / Visual Merchandising / Events & Animations / Project Coordination - Permanent & Temporary / Promotions, Launches & Campaigns Implementations / Marketing / Branding / Trade-marketing / Brand Development & Strategy / Market Penetration / Online & Offline Platforms / Retail Management & Sales / Brand Training / CRM & Loyalty Program Management REGION COVERAGE : Domestic Market with priority focus on Singapore BRANDS : Global, international & in-house brands for apparels + footwears + bags + accessories ACHIEVEMENTS : Created & executed successful monthly launches for key products + newness within retail stores, wholesale retailers and pop-up campaigns within Singapore market. Show less