Head of Operations

• Aug 2023 - Present

Founder & Head of Video Production

• Jul 2023 - Present

Managing Director

• Nov 2020 - Aug 2023

Bringing over a decade of experience in the automotive sector to the table, I co-founded Centric Creative with the goal of delivering high-quality video production expected by global channels, but for regional level budgets. Our efficient processes and 100+ million video views within the first couple of years speak volumes in our efforts in achieving this. Centric creates content for top automotive brands as well as high profile automotive personalities. I’ve never believed in excess or fluff - just getting the job done right. Pulling an exceptionally talented team together has enabled Centric to take on some of the biggest names in the industry.Over 100% growth achieved in year 2 of trading, and a successful exit in year 3. Richard Hammond wanted to bring Video Production to his very successful social media company DriveTribe, and Centric was the right fit.Very excited to be heading up Video Production and Operations for the new combined company. Show less

Consultant

• Nov 2020 - Aug 2021

Head of Digital Media

• Jun 2019 - Dec 2020

I have worked with the Lovecars team since 2017 on a freelance basis, assisting them with content creation and strategy. As the company have continued to grow, so have their requirements for someone to take on these responsibilities, amongst others, in a full time capacity. The company is split into two sections with their entertainment arm, but also professional content creation and social media strategy/management. I split my time across both sides of the business.I bring both my Product and Creativity skillsets to the team, not only to help manage the day to day alongside the company’s founder, but also to get stuck in with the creative team to help speed up delivery of projects whilst maintaining the high quality of output. I manage some of the company’s key accounts to ensure we are achieving joint objectives set out. From the planning of shoots to capture relevant content, including organising crew to scheduling posts and ensuring KPIs are met.On top of the day to day, Lovecars is currently undergoing a very exciting new project bringing the show to traditional TV. I have taken on the role as Series Producer but also had on many other hats including more recently project management to get the series over the line. Show less

On The Road - Series Producer

• Jul 2019 - Jul 2020

We had an exciting opportunity to take what we do online, and bring it to terrestrial TV. With a diverse skillset, I took on the role as Series Producer in order to help us get the show planned, filmed, edited and delivered. Due to the size of the team, many hats were worn during the project, but as a team we achieved what was advised as unachievable. Lovecars: On The Road aired on ITV4 in November and December of 2020.

Social Content Creation & Strategy - Freelance

• Feb 2017 - Jun 2019

Assisting Lovecars with social media strategy for a number of their key accounts. Videography for select filming shoots where additional camera crew are required. Likewise occasional photography for specific shoots where there is a requirement.

Product Manager

• Jul 2015 - Jul 2019

My initial remit within the Product team was to modernise Gradwell’s Cloud portfolio. The company had a legacy hosting base dating back 15+ years which needed to be brought in line with the market. - Sourced and implemented an updated user interface- Updated product portfolio including bringing new products to marketSuccessfully brought Office 365 to market which included:- Initial application for the Microsoft CSP program- Creating product SKUs- Building proposition- Developing the company's first multi product bundles - Staff training across Sales and Support- Leading marketing strategy- Securing MDF from MicrosoftAdditional monthly revenue and improved BI was achieved. 2017 the company had a management buyout and a strategic decision was made to focus on the companies core Voice product. I was able to package up the cloud customer base and source a suitable buyer. I project managed the seamless move to the buyer. My focus the. shifted to our hardware portfolio. Another legacy portfolio needing updating. - New pricing and discount structure - Bringing internal systems together- Rebuilt relationships with key hardware vendors and distributors- Reduced costs and increasing margins across portfolio- Increased Revenue 50% in 12 months- Secured substantial MDF- Simplified the overall propositionHaving maintained a relationship with Microsoft. I went on to integrate our core Voice platform to Microsoft Teams using Direct Routing. Putting together a technical proof of concept and carrying out essential market research to enable us to put together an attractive proposition to fit the needs of Microsoft users.All the while I worked closely with the head of Marketing to assist with content creation, including video, and social media strategy. Show less

Senior Technical Support

• Aug 2014 - Jul 2015

Very much the same as the previous role with more of a shift to complex cases. I continued in this role until the company started a Product function where by my skill set was determined a good fit.

Enhanced Care Team Leader

• Dec 2013 - Aug 2014

As the Enhanced Care team leader, I managed the teams workload and distributed tasks accordingly. It was our teams role to pick up and action any complex or escalated issues. I would assess current processes and procedures and improve on them where possible. I undertook a variety of additional tasks including testing and documenting new products and services, working with 3rd parties to improve business relationships and offer assistance to our support team. The position itself was new to the company and it was a role I continued to develop before being rebranded to Senior Technical Support. Show less

Key Account / Partner Support Executive

• Dec 2011 - Dec 2013

Offering pre and post sales support to Gradwells Key Accounts and Partners. Utilising my knowledge in Telecommunications I was able to help ensure customers were making the right decisions when looking at their communications solutions as well as being on hand post sale if any issues occurred.I worked very closely with the Sales team as well as Second Line Support / Engineering to make sure the Customers experience was always a positive one. Being at the forefront I was also in a fantastic position to help landscape our customer base and forward on any relevant product feedback to our developers. Show less

Videographer

• Jan 2009 - Jun 2019

Alongside my fulltime employment, I am a keen videographer. I undertake a number of different projects in my spare time and specialise mainly in the automotive sector. I have worked with some high end prestigious brands as well as thriving YouTube channels. I have also built my own channel which covers my own personal interest in motoring which is continually growing. I also offer companies assistance with Social media strategy and have helped grow a number of Social media accounts. I run several of my own too and have built an audience of over 100k followers. Show less

PSTN & ADSL Engineer

• Jan 2009 - Jul 2011

As a PSTN & ADSL Thirdline Engineer I dealt with complex PSTN & ADSL faults for general consumers. This entailed precise fault finding and working with 3rd parties to ensure efficient resolution times. This role was a great entry point to Telecommunications and I understook comprehensive training with Sky. This gave me a great foundation of knowledge in the sector and an appetite to advance in the industry. As a PSTN & ADSL Thirdline Engineer I dealt with complex PSTN & ADSL faults for general consumers. This entailed precise fault finding and working with 3rd parties to ensure efficient resolution times. This role was a great entry point to Telecommunications and I understook comprehensive training with Sky. This gave me a great foundation of knowledge in the sector and an appetite to advance in the industry.

Sales Executive

• Jan 2008 - Jan 2009

Telesales role contacting cold leads on a dialler to discuss home and car insurance renewals. This was a high volume calling role contacting approximately 100 people a day which would generally result in 10-15 quotes and 1-3 policies sold. I was typically able to build a good rapport with people over the phone and would often turn a call around from someone being quite displeased you were contacting them, to actually having a quote and in some cases getting them to sign up. This approach had me consistently exceeded my target during my time at the company up until the point in which we were made redundant due to them closing our office. Show less