Experience

Health Plan Alliance

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director, CX and Communications

  • Sep 2016 - Present

• Director, Experience and Communications

  • Sep 2016 - Present



CenseoHealth

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing

  • Jun 2012 - Sep 2016

  Launched in-house marketing department for two and a half year-old healthcare start-up company. Built qualified lead pipeline driven by effective conference, content, email, direct mail and social media marketing. Developed integrated end to end marketing campaigns that leverage compelling content to drive conversions. Led the implementation of the company’s CRM and Marketing Automation tool, responsible for marketing process documentation, development and management of Salesforce, Google Analytics and excel based reports, and campaign ROI tracking/analysis. Managed third party vendors, photo/video/graphics production, project management, budget and invoices. Show less



Hanley Wood (now Zonda)

• United States
• Real Estate
• 100 - 200 Employee

• Digital Product Marketing & Systems Manager

  • Apr 2008 - Jun 2012

  Communicate and present department strategy and objectives to cross-functional teams. Direct research, planning and time management for $1/2 million IT Capital Expense projects. Supervise nine IT staff members and prioritize tasks to meet internal service level agreement (SLA). Innovated advanced project reporting to identify urgent department tasks. Responsible for tracking budget spend and invoice processing. Marketed a million-dollar proprietary networking tool across 11 annual B2B tradeshows. Collaborated with cross-functional teams to achieve annual sales and marketing KPI’s. Measured KPI’s using web analytics. Educated staff about digital media trends and best practices. Developed and managed digital sponsorship fulfillment process. Show less



None

• Freelance Graphic Design

  • 2007 - 2010

  Clients: C2M, First Glance Medical Spa, University of Oklahoma Athletic Dept., Raising Cane’s, OU Gaylord College of Journalism, and Cayman’s Clothiers Inc. Clients: C2M, First Glance Medical Spa, University of Oklahoma Athletic Dept., Raising Cane’s, OU Gaylord College of Journalism, and Cayman’s Clothiers Inc.



Moore Norman Technology Center

• United States
• Education Administration Programs
• 100 - 200 Employee

• Graphic Designer

  • Nov 2007 - Mar 2008

  Managed advertising production/fulfillment and assisted marketing team on-site at events. Executed target audience research for advertising copy and newspaper placement effectiveness. Managed advertising production/fulfillment and assisted marketing team on-site at events. Executed target audience research for advertising copy and newspaper placement effectiveness.



University of Oklahoma Student Media

• Advertising Account Executive & Design Manager

  • Sep 2005 - May 2007

  Created print advertising campaigns for local businesses targeting OU students. Developed a CNBAM award winning special section to feature two prominent shopping districts in Norman, OK. Created print advertising campaigns for local businesses targeting OU students. Developed a CNBAM award winning special section to feature two prominent shopping districts in Norman, OK.



GMAC Commercial Finance

• United States
• Financial Services
• 100 - 200 Employee

• Business Intern

  • May 2004 - Jul 2005

  Interned Summer 2004, Winter Break 2004, and Summer 2005. Networked with local DFW dealers to promote GMAC’s online SmartAuction – used car sales tool. Interned Summer 2004, Winter Break 2004, and Summer 2005. Networked with local DFW dealers to promote GMAC’s online SmartAuction – used car sales tool.