Experience

REMEZCLA

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Vice President of Account Management

  • Mar 2022 - Present

• Group Account Director

  • Apr 2020 - Sep 2022

• Account Director

  • Apr 2017 - Apr 2020

  Greater New York City Area



Crispin Porter + Bogusky

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Jul 2014 - Apr 2017

  Boulder, Co - Drive internal and external client communication with the objective of informing and shaping strategy, yearly communications plans and creative. - Influence creative ideas to ensure concepts are on brand, on strategy and results deliver on campaign goals and business objectives. - Advise clients on content creation needs and strategy as well as act as creative advocate for ideas. - Lead the production process of TV, Video, Print, Social Media and Digital Content. -… Show more - Drive internal and external client communication with the objective of informing and shaping strategy, yearly communications plans and creative. - Influence creative ideas to ensure concepts are on brand, on strategy and results deliver on campaign goals and business objectives. - Advise clients on content creation needs and strategy as well as act as creative advocate for ideas. - Lead the production process of TV, Video, Print, Social Media and Digital Content. - Responsible for overall allocation and management of client production budget for all brands. - Managing and mentoring junior content management teams and interns. - Ensure overall strategic plans trickle down into everyday tasks and project execution. - Prioritize workflow, foresee roadblocks and develop contingency plans that solve through operational obstacles. - Oversee agency processes including status reports, budget reports, estimates, PO’s, job tracking, client invoicing, billing reporting etc. - Collaborate on identifying opportunities that will help drive organic growth within the current accounts managed. - Participated in the re-positioning of Ice Breakers with the new "Break Through" campaign. - Managed the Kraft Macaroni & Cheese Star Wars New Product Launch, Campaign Strategy, Disney and Lucas Film partnership relationship, Creative production and In-Market activation. The campaign received several awards and garnered millions of earned media impressions. - Managed the Kraft Macaroni & Cheese Hispanic Campaign from Brief to Production to in-market activation. - Participated in New Business pitches that resulted in wins for the agency. Client Roster: Hershey (Ice Breakers, Breath Savers), KraftHeinz (Kraft Macaroni & Cheese) Show less



LatinWorks

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Apr 2014 - Jul 2014

  Austin, Texas Area - Acted as main POC and liaison between agency, client and partner agency network of 7+ agencies. - Led creative, planning, digital and social media teams to develop strategic campaigns and plans that drove clients’ business objectives. - Participated in the development of the Creative Brief and brand communication strategies. - Led the creative process from briefing to presentation, and then ensured flawless execution of production and traffic as well as in-market optimizations. -… Show more - Acted as main POC and liaison between agency, client and partner agency network of 7+ agencies. - Led creative, planning, digital and social media teams to develop strategic campaigns and plans that drove clients’ business objectives. - Participated in the development of the Creative Brief and brand communication strategies. - Led the creative process from briefing to presentation, and then ensured flawless execution of production and traffic as well as in-market optimizations. - Managed workflow and mentored Sr. Account Executive, Account Executive and Assistant Account Executive on the team. - Led an exhaustive deep-dive into the email marketing efforts for Huggies and identified optimizations needed in the creative materials to ensure Total Market Strategy implementation. - Was the only Supervisor in the agency tasked with presenting the account's ‘State of the Business’ during the Quarterly meeting with SVP Managing Director and other key agency stakeholders. This role was usually filled by the Account Director or GAD. Kimberly Clark Facial Care and Baby & Child Care Brands (Kleenex, Huggies and Pull-Ups)

• Senior Account Executive

  • Dec 2011 - Apr 2014

  Austin, Texas Area - Key point of contact between client and agency partner network of 7+ agencies. - Collaborated with creative, planning, digital and social media teams to develop strategic plans and effective creative materials. - Function as a key player in the development of digital and social media strategy. - Orchestrated productions to ensure timely completion of projects. - Assisted in preparation of all client presentations and facilitate client meetings. - Lead Client status and manage… Show more - Key point of contact between client and agency partner network of 7+ agencies. - Collaborated with creative, planning, digital and social media teams to develop strategic plans and effective creative materials. - Function as a key player in the development of digital and social media strategy. - Orchestrated productions to ensure timely completion of projects. - Assisted in preparation of all client presentations and facilitate client meetings. - Lead Client status and manage any unusual developments. - Created and manage clients’ budgets. - Supervised monthly budget reports and billing prepared by junior account team - Responsible for authoring bi-monthly newsletters and competitive reports to client. - Led a team of 3+ junior account managers and serve as mentor in their career development - Participated in several new business pitches that resulted in winning Total Market business for the agency. Kimberly Clark-Facial Care & Baby and Child Care (Kleenex, Huggies, Pull-Ups) Honey Bunches of Oats, PepsiCo (Pepsi, Pepsi Next, ManzanitaSol, Sierra Mist, Tropicana, Dole)



MarketVision

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2010 - Dec 2011

  San Antonio, Texas Area - Day-to-day account management point of contact. Acted as liaison between agency, client and partner GM agencies. - Worked closely with creatives and planners to develop strategic concepts and creative ideas as well as coordinating the development of strategic marketing and communication plans. - Lead print, digital and video production for in-store and experiential activations. Client Roster: MillerLite, Miller High Life, CDC, TIAA-CREF, Amway Latin America, Amway Global, CPS… Show more - Day-to-day account management point of contact. Acted as liaison between agency, client and partner GM agencies. - Worked closely with creatives and planners to develop strategic concepts and creative ideas as well as coordinating the development of strategic marketing and communication plans. - Lead print, digital and video production for in-store and experiential activations. Client Roster: MillerLite, Miller High Life, CDC, TIAA-CREF, Amway Latin America, Amway Global, CPS Energy.

• Jr. Account Executive

  • Jun 2008 - Jul 2010

  San Antonio, Texas Area Clients: Coca-Cola, Splenda, Amway Latinamerica, TIAA-CREF - Assist in the development of holistic campaigns and programs for creative and shopper marketing campaigns. - Manage day-to-day communication with clients and vendors to execute promotional programs - Provide weekly and monthly sales and performance reports to clients and other key stakeholders - Project Management

• Public Relations Coordinator

  • Jun 2007 - May 2008

  -Wrote and translated press releases, press kits, media advisories and other media communication materials. -Measured coverage and developed media value reports. -Developed and maintained relationships with key Media contacts (TV, magazine, newspaper, radio, internet newspapers, bloggers) at the local, regional and national level. -Created and pitched client-focused feature articles and news story ideas to media outlets for positive news exposure. -Evaluated and recommended… Show more -Wrote and translated press releases, press kits, media advisories and other media communication materials. -Measured coverage and developed media value reports. -Developed and maintained relationships with key Media contacts (TV, magazine, newspaper, radio, internet newspapers, bloggers) at the local, regional and national level. -Created and pitched client-focused feature articles and news story ideas to media outlets for positive news exposure. -Evaluated and recommended sponsorships of organizations relevant to clients’ strategic communication objectives and responsible for overseeing the execution of sponsorship contracts. Client Roster: TIAA-CREF, CPS Energy, Splenda, United/Continental Airlines, Copa Airlines, Fisher-Price, ACH Foods (Mazola).

• Public Relations Intern

  • Mar 2007 - Jun 2007



IBC Bank

• Sales Representative

  • Aug 2005 - Jun 2007

  Manage Client Service Relationships with business and retail customers while ensuring daily and monthly sales and revenue branch goals were met.