Newton G.

Marketing Associate at Good Smile Company US
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Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Marketing Associate
      • Apr 2021 - Present

      • Coordinate internally with US and JP offices to develop and align marketing/promotional strategies for current and upcoming product releases • General licensor communications: marketing material submissions, activations, promotion of current/upcoming product releases, collaborations, product performance updates, etc. • Product research: analyzing market interest and devising product strategy for IPs/fandoms/events/etc.; product pitch decks • Producing a 4x weekly eBlast and performance reports • Monitoring competitors' marketing and event practices to replicate, improve, and innovate upon them • Event proposal (activations, collaborations, booth design, product promotion, etc.) and summary decks • Promotional materials/products proposals and costing • Promotional video project management: ideation, storyboarding, approvals, production management, social coordination • Creating effective messaging and general copy needs for events, storefront, products, etc. • Researching and working with third party partners for effective paid advertising opportunities • Researching and reaching out to media/publications for product promotion • Crafting Customer Support messaging for sensitive and time-dependent issues • Live event support and set-up (customer service, front and back of house, general support) • Campaign production/management (photo contests, polls, Create Spaces, Gleam.io, etc.) Show less

    • United Kingdom
    • Computer Games
    • 1 - 100 Employee
    • Game Master
      • Aug 2020 - Apr 2021

      • Identified customer needs and provided solutions for supported titles with live and offline support by clarifying policies, procedures, and events; researching, documenting, and troubleshooting issues, escalating to appropriate teams when necessary • Maintained product knowledge to provide a player's perspective to support issues and foster a deeper understanding of and relationship with the supported titles' passionate fanbase • Input accurate and detailed logs into proprietary CRM tools to resolve issues involving account management, billing, tech support, and app navigation • Monitored service levels of multiple high-priority tasks and provided support accordingly Show less

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Sales and Marketing Assistant
      • Oct 2018 - Mar 2020

      • Directly supported executives by managing calendars, scheduling meetings, taking meeting minutes, general IT and office management, and performing additional tasks as necessary • Coordinated licensing approvals for the 2019 product line (Blast!, Legends Ultimate Home Arcade) with publishers such as Bandai Namco, Activision, Atari, and Disney • Created specialized marketing pitches and decks for big-box retail partners at Walmart, Bed Bath & Beyond, Sam’s Club, and Costco • Event and partnership relationship management at E3, the Consumer Electronics Show, New York Toy Fair, Portland Retro Gaming Expo, and more • Managed eCommerce: fulfilled purchase orders; maintained site, inventory, and replenishment • Maintained/developed/upgraded the customer service program for the Blast! and Legends Ultimate Home Arcade from email-only to Freshdesk by establishing communications across departments, identifying common issues, creating FAQs, managing support agents and protocols Show less

    • Executive Assistant/Receptionist
      • Aug 2018 - Oct 2018

      • Facilitated the success of High Holidays seasonal events by representing the organization at live events and providing cultural education; transcribing and editing addresses by head rabbi; taking minutes for meetings; drafting and editing official communications; and managed vendors • Acted as forward-face for current and prospective clients, screened guests for entry, and performed office support as directed • Facilitated the success of High Holidays seasonal events by representing the organization at live events and providing cultural education; transcribing and editing addresses by head rabbi; taking minutes for meetings; drafting and editing official communications; and managed vendors • Acted as forward-face for current and prospective clients, screened guests for entry, and performed office support as directed

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Assistant Editor @ Otis Books
      • Aug 2016 - Sep 2018

      • Reviewed manuscript submissions according to press standards for publication, maintaining communication thereafter with the author, printer, and distributor to meet strict production deadlines• Managed publication of and typeset Billie R. Tadros’ "The Tree We Planted and Buried You In" (2018)• Developed press style guidelines, shipped international & domestic purchases, maintained inventory for releases and office supplies

    • Office Assistant @ Dept. of MFA Graphic Design
      • Feb 2017 - Sep 2017

      • Supported the office manager in executing a successful Otis College Summer of Art program with particular attention to Otis’ Design Week and Summer Visiting Artist Residencies by booking international/domestic flights, lodging, and other accommodations to VIPs’ requests; developing and maintaining suitable work environments; and providing logistical support• Maintained calendars/timetables for upcoming events across departments and the greater Otis community; provided forward-facing communications regarding program and department; assisted in bookkeeping; and managed work/purchase orders Show less

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Account Manager
      • May 2018 - Aug 2018

      • Provided direct, preferred support to VIP clients (high value user accounts and influencers) and assisted in the development of initiatives to increase customer retention, overall account value, and grow VIP customer segment • Developed regulations for use in platform's online tournaments and performed customer support via live chat, email, and social media • Assisted customers via live chat, email, and social media • Produced written content for SEO optimization to drive engagement with platform Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Analyst
      • Apr 2016 - Jun 2016

      • Identified high-performance YouTube content suitable for ad revenue partnerships by KPIs and acted as liaison for creators via email and social media • Identified high-performance YouTube content suitable for ad revenue partnerships by KPIs and acted as liaison for creators via email and social media

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Technical Lead
      • Jan 2014 - May 2016

      • Jan ‘14 - Dec ‘15 as Tech. Asst; Jan ‘16 - May ‘16 as Tech. Lead • Maintained and monitored campus Learning Environments to facilitate their successful usage during lectures and institutional/organizational events by providing on-site and remote technical support • Trained and developed technical assistants to troubleshoot audio/visual issues and in the etiquette necessary for customer satisfaction • Jan ‘14 - Dec ‘15 as Tech. Asst; Jan ‘16 - May ‘16 as Tech. Lead • Maintained and monitored campus Learning Environments to facilitate their successful usage during lectures and institutional/organizational events by providing on-site and remote technical support • Trained and developed technical assistants to troubleshoot audio/visual issues and in the etiquette necessary for customer satisfaction

    • United States
    • Facilities Services
    • 1 - 100 Employee
    • Office Administrative Assistant
      • Aug 2013 - Dec 2013

      • Acted as liaison between organizers, rental companies, and on-campus facilities services and resolving last-minute changes in a fast-paced environment • Ensured the success of events ranging in scale from student-run to critical speaker engagements (such as Will Ferrell at Bovard Auditorium) • Maintained physical and digital records for events, provided event support via phone and email to clients • Acted as liaison between organizers, rental companies, and on-campus facilities services and resolving last-minute changes in a fast-paced environment • Ensured the success of events ranging in scale from student-run to critical speaker engagements (such as Will Ferrell at Bovard Auditorium) • Maintained physical and digital records for events, provided event support via phone and email to clients

Education

  • University of Southern California
    Bachelor of Arts - BA, English Language and Literature, General
    2012 - 2016
  • Otis College of Art and Design
    Master of Fine Arts - MFA, Writing, General
    2016 - 2018

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