Experience

Solution Partners

• Türkiye
• Professional Training and Coaching
• 1 - 100 Employee

• Co-Founder

  • Jun 2022 - Present



Tur Assist Yardım ve Servis Ltd. Şti.

• Türkiye
• Consumer Services
• 100 - 200 Employee

• CEO

  • Jan 2019 - Feb 2021

  Mapfre Asistencia Turkey Top 50 Women CEO of the year at 2020 Mapfre Asistencia Turkey Top 50 Women CEO of the year at 2020



Demir Sağlık ve Hayat Sigorta

• Türkiye
• Insurance
• 1 - 100 Employee

• CEO

  • Nov 2016 - Dec 2017

  Demir Hayat which has been operating at health and life industries since 1995, is among top 10 health insurance company. 100% of shares of Demir Hayat was acquired by EMF NEIF at November 2016 EMF New Europe Insurance Fund (“EMF NEIF”) EMF NEIF, is an investment fund established in UK to invest in insurance and related industries mainly in Turkey and non-EU Eastern Europe countries. The investors of the fund are German Insurance Group “Gothaer”, German Investment Bank “DEG” (Deutsche Investitions und Entwicklungsgesellschaft), Netherland Investment Bank “FMO” (Nederlandse Financierings-Maatschappij voor Ontwikkelingslanden N.V.) and “EBRD”. Show less



EMF Capital Partners

• Financial Services
• 1 - 100 Employee

• Senior Advisor

  • Jun 2016 - Nov 2016

  EMF New Europe Insurance Fund (“EMF NEIF”) EMF NEIF, is an investment fund established in UK to invest in insurance and related industries mainly in Turkey and non-EU Eastern Europe countries. The investors of the fund are German Insurance Group “Gothaer”, German Investment Bank “DEG” (Deutsche Investitions und Entwicklungsgesellschaft), Netherland Investment Bank “FMO” (Nederlandse Financierings-Maatschappij voor Ontwikkelingslanden N.V.) and “EBRD”. EMF Capital Partners Limited (“EMF”) - Manager of Investment Fund EMF, is a private equity and consultancy firm focused solely on insurance services at emerging markets. EMF which is established at UK has offices at Moscow and Istanbul. Show less



Genworth

• United States
• Insurance
• 700 & Above Employee

• Country Manager Turkey

  • May 2009 - Apr 2015

  Genworth Financial was independent specialist insurer/reinsurer of protection insurance mainly via bancassurance, with $1Billion revenues Accountable for strategy, B2B business development, CEO level relationship building with financial services industry, development/localization of value propositions, service delivery to clients (product design and pricing, risk, marketing and sales consultancy, claims services), risk, P&L and people management. Genworth Financial was independent specialist insurer/reinsurer of protection insurance mainly via bancassurance, with $1Billion revenues Accountable for strategy, B2B business development, CEO level relationship building with financial services industry, development/localization of value propositions, service delivery to clients (product design and pricing, risk, marketing and sales consultancy, claims services), risk, P&L and people management.



Aksigorta

• Türkiye
• Insurance
• 700 & Above Employee

• Advisor to General Manager

  • 2004 - May 2009

  Charged with improving performance of traditional, B2C non-life insurance company, after having worked for the Group’s Bank for several years at A.T.Kearney. Reporting to CEO and Board of Directors, was in charge of transformation focused on operational efficiency, profitability, customer/channel satisfaction and growth initiatives. Was responsible for design, pilot and roll out of initiatives as well as monitoring of KPIs, getting feedback from field and making revisions accordingly. Was also responsible from running communication program of CEO with industry, customers, channels, investor community about the transformation. Show less



Kearney

• United States
• Business Consulting and Services
• 700 & Above Employee

• Principal

  • Jan 1999 - Sep 2004

  Managed strategy, service and proposition development, sales pipeline innovation and intellectual capital development, thought leadership, programme/engagement delivery, quality assurance, financial contribution, client relationships, consulting team recruitment and development, collaboration with Global and European FIG practice, PR and external marketing activities Started as “Manager”, promoted to “Principal” at fast-track due to significant contributions to growth of practice and Istanbul office. Built multi million strategic financial clients, grew Financial Services team to 30+ and spearheaded practice successfully at 2001 financial crisis. Some of the selected consulting achievements are: • Vision Setting: Refined baseline capability analysis of a major Bank and conducted visioning session with Board of Directors • Winning Strategy: Evaluated M&A and regional expansion opportunities for major Bank • Winning Strategy: Increased through Retail Banking Strategy for top-three Bank; - Customer life time value from $320/retail customer to $1,270 in 5 years, - Retail Bank asset size from $1B to $7.5B in 5 and to $14.4B in 10 years, - Retail Banking profit before tax from $25M to $445M in 5 years, - Market capitalization of Retail Banking from $640M to $5B in 5 years, • Strong Transformation Office: Led “Transformation Office” at major transformation of top-three Bank, with responsibility of orchestrating strategic, operational aspects of change, while managing political and cultural complexity. Managed 30 parallel work streams, 100 consultants/Bank team,with strong support of CEO and Board of Directors • Operational Transformation: For top-three Bank, created significant performance improvement through setting up of Operation Center, specialization, streamlining of all processes, establishment of customer care and branch support units Show less



NCR Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Manager, Financial Services Division

  • Dec 1990 - Dec 1998

  She was responsible from strategic account planning, client relationship building and management, client specific solution development, sales, client satisfaction. Managed sales territory of around $15 million/year for hardware, software, services and IT consultancy across large private commercial banks in Turkey which was 1/4 of NCR Turkey total revenue. Besides hardware/software sales, sold and led consultancy only projects in the area of Self Service, Customer Contact Center. She was responsible from strategic account planning, client relationship building and management, client specific solution development, sales, client satisfaction. Managed sales territory of around $15 million/year for hardware, software, services and IT consultancy across large private commercial banks in Turkey which was 1/4 of NCR Turkey total revenue. Besides hardware/software sales, sold and led consultancy only projects in the area of Self Service, Customer Contact Center.