Experience

ConQuip, Inc.

• United States
• Mechanical Or Industrial Engineering
• 1 - 100 Employee

• Marketing Consultant

  • Jul 2017 - Jun 2018

  Rancho Cordova, California, United States Work with C-suite to create market-specific and trackable campaigns. Cull data from various sources, set up listening posts, generated sales funnel, & create a database. Formulate a plan to increase market share, find additional markets, and established benchmarks.



Faustel

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2012 - Dec 2016

  Germantown, WI Work directly with VP of Sales and Marketing on strategic positioning and planning. Present ideas to expand brand awareness, increase market share, research industries/markets, and discover growth opportunities. Incorporate social media and app development into a traditionally long-tale sales initiative.



Compirion Healthcare Solutions

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Vice President Marketing, Member of Advisory Board

  • Feb 2009 - Aug 2010

  Milwaukee, Wisconsin, United States Create and implement integrated marketing plans for national health care consulting company. Incorporating SEM/SMM strategies into overall plan, including a mix of traditional and non-traditional media. Results show a dramatic increase in brand recognition and sales.



Genesis Creative Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant, Project Manager, Team Leader

  • Sep 2002 - Feb 2009

  Milwaukee, WI Manage multiple projects for several customers with varying deadlines, goals, and media. Establish business partnerships with clientele, determine needs, set objectives, and brainstorm custom solutions that enhance brand strategy. Coordinate a team of designers, developers, and vendors to keep projects in scope, on schedule, and within budget.



Self Employed

• Marketing Consultant, President

  • Jul 1998 - Feb 2009

  Milwaukee, WI Independent Marketing Consultant. Helped two start up companies (Compirion and Power Web Connect) get their marketing initiatives off the ground. Large client base in Milwaukee area. Worked internationally with companies in Isreal, Turkey and the Bahamas.



Mac Training

• United States
• Software Development
• 1 - 100 Employee

• Lead Instructor

  • Jul 1998 - Apr 2000

  Milwaukee, WI Taught all levels of Adobe (Illustrator, PhotoShop, ImageReady), QuarkExpress and Web Design (DreamWeaver, GoLive, HTML, CSS, DHTML, JavaScript) to graphic professionals.



Nancy's Notions

• Project Manager, Team Leader, Copywriter, E-Commerce

  • May 1992 - Jul 1998

  Beaver Dam, WI Plan, execute and finalize catalog projects for a specialized customer base for the “Sewing with Nancy” television show. Create their first eCommerce Website and interact with customers through chat platforms and other cutting-edge technologies of the time.



Horicon Bank

• United States
• Financial Services
• 100 - 200 Employee

• Marketing Director

  • Jan 1990 - May 1992

  Horicon, WI Contributed to new acquisitions and increased customer loyalty making Horicon State Bank the largest bank in Dodge County. Reacted to market trends and produced two new banking services that increased customer loyalty by enticing current customers to use add-on services. Increased revenues from banking services, which made it possible to add two branch offices. Built a strong company image with a Public Relations campaign that included newsletters, advertising, and press releases.



Beaver Dam Daily Citizen

• Graphic Artist

  • Jan 1989 - Jan 1990

  Beaver Dam, WI Won an award for the most improved layout for a weekly newspaper in the state of Wisconsin for 1990. Was responsible for layout of the daily newspaper as well as several shoppers and localized weekly papers. Filled in for beat reporters and photographers.