Neus Llagostera
Marketing &Communication Manager at Excelencia-Tech- Claim this Profile
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English -
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Spanish -
Topline Score
Bio
Credentials
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Shopify Essential Training
LinkedInFeb, 2021- Nov, 2024 -
Ecommerce Fundamentals
LinkedInJan, 2021- Nov, 2024 -
Pivoting to Virtual Events
LinkedInJan, 2021- Nov, 2024 -
Creating a Business Plan
LinkedInApr, 2020- Nov, 2024 -
Email and Newsletter Marketing Foundations
LinkedInMar, 2020- Nov, 2024
Experience
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Excelencia-Tech
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Spain
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Marketing &Communication Manager
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Apr 2021 - Present
1. Increase awareness, funnel migration and lead generation through efficient and targeted digital and off-line marketing campaigns, PR, branding, and events.2. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments3. Develop content for marketing collateral, corporate websites, and Social Media channels.4. Manage media relations; draft and distribute press releases; track media coverage; monitor editorial calendars.5. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with Sales team.4. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.5. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics6. Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
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HP
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United States
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IT Services and IT Consulting
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700 & Above Employee
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EMEA Digital Content Mgr
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Jun 2016 - Jun 2020
I’ve been in charge of providing the training, content, processes, practices and tools needed to support salespeople throughout the customer’s journey. This includes working collaboratively with sales, marketing, partners and other key stakeholders to increase sales results and productivity. • Managed a budget of 500K$ per year achieving a 70% of cost reduction in translations and transcreations thought efficiencies in leaner processes• Coordinated the automatization of digital campaigns assets • Determined content adoption metrics in order to prioritize budget and resources.• Created and implemented new processes for translation and transcreation to improve quality and speed of delivery. 40% reduction in delivery time.
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EMEA Events & Tradeshows manager
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Jun 2014 - Jun 2016
End to end project manager building strong relationships with agencies, vendors and panelists. Managed expectations of the key stakeholders and top management through effective communication and expertise. • Created detailed proposals for events, research venues, suppliers and negotiated prices and hiring. • Liaised with sales and marketing teams to publicize and promote the event. • 15 Tradeshows with stands ranging from 150-1000sqm• Budget management of 500K$-1.5M$ • Internal events such a kickoff meeting, reseller summit, VIP events with average overall satisfaction of 4.5/5
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HP
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United States
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IT Services and IT Consulting
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700 & Above Employee
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CHIEF OF STAFF MARKETING
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Jun 2011 - Jan 2014
Served as liaison between staff and senior leaders regarding company climate, employee wellbeing, project updates, proposals and planning. • Assisted and communicated with executives in decision-making, program management, and initiative implementation. • Reviewed, designed, and executed improvements to organization structure, identified knowledge and skills gaps to address them. • Assisted the management with new hires including documentation and onboarding and collaborate and address all employee concerns.
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EXECUTIVE ASSISTANT (R&D / Finance / Marketing / Supply chain)
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Oct 2002 - May 2011
Managed the executive’s agenda by organizing and prioritizing the incoming flow of work, responding to and scheduling request for meetings and invitations. Making travel arrangements, preparing reports and presentations and recording meeting minutes.
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Graduate Assistant
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2000 - 2002
Sales on-line Procurement & Accounting tasks Sales on-line Procurement & Accounting tasks
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Education
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2020 - 2021
EADA Business School
Digital Marketing and Product manager, Project Management -
1996 - 1997
EADA Business School 1995-1996
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General -
1992 - 1995
Universitat Autònoma de Barcelona
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
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