Diana Vargas

Director fundador at Instituto de Desarrollo Neuroeducativo
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • Inglés Full professional proficiency

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Credentials

  • TOEFL
    TOEFL®
    Aug, 2009
    - Oct, 2024
  • Cambridge First Certificate
    Cambridge Institute of Technology

Experience

  • Instituto de Desarrollo Neuroeducativo
    • Director fundador
      • Jul 2020 - Present
  • Microsoft
    • United States
    • Software Development
    • 200 - 300 Employee
    • Enterprise Marketing
      • Apr 2017 - Jul 2020

      • Account Based Marketing plan through social media & tactical events • Plan and execute great customer experiences: on-site, online events, EBC • Windows Marketing MX Plan development aligned with LATAM and business objectives • Propose high impact marketing action plans customized to the needs of specific areas at Central Marketing Organization • Account Based Marketing plan through social media & tactical events • Plan and execute great customer experiences: on-site, online events, EBC • Windows Marketing MX Plan development aligned with LATAM and business objectives • Propose high impact marketing action plans customized to the needs of specific areas at Central Marketing Organization

  • HP
    • Azerbaijan
    • Online Media
    • Marketing Intelligence
      • Sep 2016 - Apr 2017

      • Analize business data, market trends and competition analysis• Consult and interpretation of market and consumer/customer research• Provide integrated marketing analytical solutions across customers and channels, contributing to in market action plans

    • Retail Marketing
      • Apr 2014 - Sep 2016

      •Account Based Marketing Retail Plan (national coverage)•Roadmap analysis and POS materials development•Exhibition plan and materials redesign based on customer feedback, retail analysis and value proposition• Align content, timing and delivery for all retail materials• Develop and deploy in-store communication: POS materials, furniture, special customer experiences, activations and holographic displays• Enhance store growth and increase sales with BTL activities• Trade fair events and extended salesforce trainings to assure right exhibitions Show less

    • Consumer Marketing
      • Dec 2012 - Apr 2014

      • Development and execution on co-marketing plans and strategic partnerships for consumer market• PR, events and internal communication coordination• ATL Marketing strategy supervision for computing and printing segment (TV, Radio, OOH, Digital, Print)• Budget control: OPEX & Alliances

    • SMB Marketing
      • Jul 2011 - Dec 2012

      • Design, planning and production of collateral material and SMB campaigns.• On-line communication: landing pages, email blast, SoMe

    • Enterprise Marketing
      • Dec 2010 - Jul 2011

      • Director Marketing Assistant• Demand Generation events coordination and lead follow up

Education

  • University of Cambridge
    Diploma of Education, Tecnología en la educación
    2017 - 2018
  • Hawthorne Academy
    Master of Education - MEd, Educación internacional y comparativa
    2016 - 2018
  • The Neuroscience Academy
    Neuroscience and Brain Health, Neurociencia
    2023 -
  • Tecnológico de Monterrey
    Bachelor of Science in Communication, Graduated with Honors & CENEVAL Award

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