Experience

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• Germany
• Market Research
• 1 - 100 Employee

• Principal Research Consultant

  • Nov 2022 - Present

  • Project management of qualitative and quantitative studies on the effects of advertising and on user experience in German and English• Advising and supporting national and international clients from various sectors• Creating proposals• Defining research questions & design• Preparing studies, programming & hosting online surveys• Conducting (usability) interviews• Coordinating external service providers• Data analysis (quantitative & qualitative, including eye tracking, GSR and facial expression tracking data) and extrapolating recommended actions• Creating final reports• Presenting results to clients• Company presentations, presentation at conferences & web seminars Show less

• Senior Research Consultant

  • Nov 2021 - Nov 2022

• Research Consultant

  • Mar 2018 - Nov 2021



Freelance, self-employed

• Search Engine Optimization Copywriter

  • Mar 2017 - Mar 2018

  • Written SEO texts for several websites • Written SEO texts for several websites



Jenny Gsell GmbH

• Germany

• Public Relations Event Manager / Executive Assistant

  • May 2015 - Feb 2018

  • Support in daily business operations • Event planning, organization and control • Research work • Creation of guest lists and invitation mailings • Acquisition of sponsors for various projects • Support at events • Development of project-specific press distribution lists as well as press and photo documentation • Editing of printed materials such as event programs, advertisements and invitations • Support in daily business operations • Event planning, organization and control • Research work • Creation of guest lists and invitation mailings • Acquisition of sponsors for various projects • Support at events • Development of project-specific press distribution lists as well as press and photo documentation • Editing of printed materials such as event programs, advertisements and invitations



flaconi

• Germany
• Online and Mail Order Retail
• 200 - 300 Employee

• Online-Marketing

  • Jun 2013 - Aug 2013

  • Written SEO texts for new brands and products • Revised SEO texts and enriched them with multi media • Editorial support of company-owned blogs • Construction and editorial support of new blogs and domains • Execution of various keyword researches • Link building and support of the cooperation network • Support for QA topics • Written SEO texts for new brands and products • Revised SEO texts and enriched them with multi media • Editorial support of company-owned blogs • Construction and editorial support of new blogs and domains • Execution of various keyword researches • Link building and support of the cooperation network • Support for QA topics



CALIS research & consulting

• Research Services

• Market Researcher

  • May 2011 - Jul 2011

  • Questionnaire conception • Conducting interviews • Data analysis (quantitative and qualitative) • Questionnaire conception • Conducting interviews • Data analysis (quantitative and qualitative)