Experience

Wörks

• Finland
• Advertising Services
• 1 - 100 Employee

• Communications Strategist

  • Mar 2021 - Present



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • Apr 2018 - Mar 2021

  Helping clients to define and deliver their messages and strategy. Building communication strategies, strengthening clients messaging and story telling in several themes from sustainability to health care and urbanization. During these years I had pleasure to work with the clients on fields of FMCG, public sector, luxury brands, technology, building and health care. - Years of experience in account management and project leading for several international and domestic clients. Couple years of experience with team leading. - Strong experience in creative campaign planning and execution for international clients, public organizations, and brands. Including overall creative campaign concept, campaign planning, co-operation with client and other agencies, managing campaign roll-out and material production (TV, outdoor, print, own medias, digital marketing) and producing other communications materials.- PR and managing clients mediawork including press releases, key messages planning, organizing media events and product send-outs. - Several successful brand, product and service launches. - Coordinating several retail marketing campaigns for an initial public offering (IPO).- Social media: social media trainings for clients in public sector, social media and content strategies for several clients, influencer co-operations and strategies and content production - Managing several annual report projects in addition to producing contents to sustainability sections and consulting on the non-financial information report.

• Account Executive

  • Aug 2013 - Mar 2018

  Versatile marketing and corporate communications tasks in client projects. Core expertise in marketing- and corporate communications, concept planning, creative campaigns, content creation, PR, social media.



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Trade Marketing Coordinator

  • Mar 2010 - Oct 2012

  WHV Nordic is responsible for sales, marketing and distribution of Blu-Ray, DVD and digital products for films and television shows distributed by Warner Bros. Entertainment. In my position I took responsibility on Trade Marketing at Finnish market-area: -Link between sales, local market and Nordic marketing -Plan trade-activities for clients in co-operation with local sales-team -Work closely with Nordic Product Managers and as a part of Nordic Marketing team -Media- and campaign planning together with media-agency -Plan and co-ordinate local marketing-materials (campaign-materials, brochures, presentation) -3rd party promotions, consumer promotions, PR activities -In-store activities and POS-materials -Organizing quarterly sales-meetings and other events -Deliver reports and analysis to Nordic Marketing team



Warner Bros. Entertainment Group of Companies

• Helsinki

• Customer Service / Sales assistant

  • Mar 2010 - Sep 2010

  Placing customer orders, invoicing, customer service, assisting customers and sales-team with returns or any other issues with orders. Placing customer orders, invoicing, customer service, assisting customers and sales-team with returns or any other issues with orders.



IROResearch Oy

• Marketing researcher at IROReseach

  • May 2006 - Nov 2009

  Implementing and developing surveys & inquiries on a web-based environment. Quantitative Research Implementing and developing surveys & inquiries on a web-based environment. Quantitative Research