Netirat Phuttha

Marketing and Public Relationship Manager - Head of Department at Technicalbiomed Co.,ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH

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Experience

    • Thailand
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing and Public Relationship Manager - Head of Department
      • May 2021 - Present

      + Lead marketing team which diversifies and multi-functional people such as digital marketing, event marketing, creative marketing, content strategy, graphic designer, motion designer and video production team to motivate them to be perform and productive with goal. + Overall responsibility for brand management and corporate identity to maintain reputation of “Leader of the aesthetic technology industry”. + Collaborate with stakeholders/global brand partners across the globe. + Establish positioning, identify target customers and develop marketing plans with specific objectives across different segments and all channels both online and offline marketing.+ Gather customer data and market insights to inform outreach strategies, generate more qualified leads to support sale department to increase sale conversions. + Own and monitor integrated marketing and relationship marketing by exclusive event and activity for the company that lead to close sale deal (including conceptualizing, budgeting, and organizing) and report directly to the board of director. + Setting up the new solution & platform to manage team performance which the board director can do a real-time monitoring. + Manage and co-work with sales team for the marketing task & request via CRM platform. + Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital content, and video assets. + Maintain effective internal and external communications to ensure that all relevant company functions achieve company goals. + Manage a marketing team and develop manpower skills which effective to marketing strategy, business goal and company direction.

    • Business Development Consultant to Director
      • May 2022 - Present

    • Business and Marketing Manager (Retail Plant Business)
      • Nov 2020 - Apr 2021

      • Primarily responsible for setting up the business on the growth stage and negotiate with partner on purpose of business expansion.• Lead PR plan to build brand awareness thought online, digital partners and micro influencer. • Lead marketing plan to fine potential customer and target new customer to build business foundation and customer audience through social media and online channels.• Collaborate with product planter and supplier to manage timeline of new product launching and “go to market strategy”• Led operation and sale team to operate model of first retail branch.• Design structure of manpower to manage business capacity and cost control.• Research & Design brand identity and create brand material for business.

    • Thailand
    • Financial Services
    • 400 - 500 Employee
    • Business Strategist and Marketing management
      • Oct 2018 - Mar 2020

      Business Strategist :• Primarily responsible for designed and created a new business model called “Financial Solution” to increase sales on existing customers through the bank's overall product.• Coordinated with the product owner and related departments to set criteria and incentive for employees.• Led sale team to target business goal and understand the product information.• Collaborated with the SME team to create the new strategy for new client conversion based on the customized services and product program.• Worked closely with product owner, performance management and relevant parties to find the root causes, solutions & best preventives when revenue of some services drop and plan a short and long-term solution to support marketing planning and reduce any revenue loss.• Led project performance and made presentations report back to both the internal management team, and management of the external department. • Performed a team member of Portfolio management for internal asset management.• Occasionally performed a team member of a special project for new business of bank support.Marketing Management & Customer Satisfaction: • Developed and executed cross-selling plans and marketing strategies for 4 product categories, including Lending, Bancassurance, Cash management and Wealth product through relationship marketing and online marketing.• Corroborated with marketing team to ensure that customer satisfied with marketing activities and met business goal, CRM rate.• Performed a member of a group leader of Cash management and Bancassurance for diving offline customer to online platform of the bank through online marketing strategy.• Led customer satisfaction project to research customer insight for product and service developing to improved customer satisfaction level based on year-on year evaluation.• Generated monthly sales performance and analysis of sales movement to optimize business plan and report to board of management

    • Product and Business Development (Commercial lending product)
      • Oct 2017 - Sep 2018

      + Collaborated with product owner, branch and related departments including marketing department to create promotions, campaign and marketing activities to control the implementation as planned+ Planned and organized sale activities through relationship and marketing activities to existing customer+ Led and Coordinated with marketing team to promote product and branding through online and offline media+ Analyzed industry market and incorporate findings to improve financial models+ Communicated the policy of Bank to management and staffs in order to implement the goals of the bank

    • Project Business & Architect Consultant (Real estate Industry)
      • Mar 2015 - Sep 2017

      + Supported and consulted clients to developed business model and controlled financial cost+ Expertise in building code and Real estate Law ; explore all the available solutions in the market and design that suitable for product/business characteristic of each clients, suggest the best practice for project or business model+ Worked closely with relationship marketing and clients for loan offering and business negotiation+ Design analysis & Research about Product, Trend, customer Insight for risk studying and feasibility model to reported board of committee before loan approval

    • Business consultant to group of director
      • May 2019 - Feb 2020

      Business development :+ Transformed business from a group of volunteer to Art and Social enterprise business in order to balance business and social movement+ Set up the business structure, manpower and benefit for business goal+ Cooperated with partners as well as investors, sponsors and lawyers on customer requirements.+ Consulted directors on making requirements over risk management solutions including generating charts of account/classification, customize reporting (Internal) and managing worst-case scenarios.+ Internal and External collaborated with sale channels, operation teams, suppliers and peers to shaped short and long-term strategies, valueMarketing :+ Led sale strategy through online and offline, including maintaining social media for reaching awareness.+ Designed online campaign / Tracking / Analysis for sale campaign.+ Led KOL & influencer marketing strategy to drive sale campaign+ Performed Email & Direct message marketing to targeted customer by existing data+ Developed media buying briefs based on client goals and objectives (online - offline)+ Created data collecting and customer surveying plan to improve marketing campaign and business goal+ Arranged and managed, including staff training program and leading staff for offline sale operation and event operation.

    • Digital Marketing consultant
      • Jul 2015 - Feb 2017

      + Analyzed customer behavior data to create communications plan+ Supported and consulted the owner to select the product for sale by using sale performance data + Designed production & planning, including contents and product materials to communicate with customer+ Designed layout and image presenting for business branding + Planned and managed sale campaign month on month + Analyzed customer behavior data to create communications plan+ Supported and consulted the owner to select the product for sale by using sale performance data + Designed production & planning, including contents and product materials to communicate with customer+ Designed layout and image presenting for business branding + Planned and managed sale campaign month on month

    • Assistant project site architect & Project Coordinator architect
      • Jun 2014 - Mar 2015

      + Reported directly to Project site manager as an assistant project site architect to support information and update construction progress+ Managed and report construction cost related to budget and timeline+ Worked with purchasing team to controlled cost and materials logistic+ Collaborated with subcontractors and suppliers to manage the construction process and timeline + Collaborated with project owner and architects to reach project goal (Design, Construction, Budget and Time)

Education

  • มหาวิทยาลัยกรุงเทพ
    Master degree, Digital Marketing and Communications
    2017 - 2018
  • มหาวิทยาลัยเกษตรศาสตร์
    Bachelor degree, Architecture design
    2009 - 2014

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