Experience

Playtika

• Israel
• Computer Games
• 700 & Above Employee

• User Research Manager (WSOP Studio)

  • Oct 2021 - Present

  • Reflect the voice of the player using various research methods for the Product, Customer Support, Economy, VIP, and Monetization units. • Providing players and market insights to guide and support the game’s growth and strategic plans. • Reflect the voice of the player using various research methods for the Product, Customer Support, Economy, VIP, and Monetization units. • Providing players and market insights to guide and support the game’s growth and strategic plans.



The Center for Educational Technology (CET)

• Israel
• Education Administration Programs
• 200 - 300 Employee

• Head of Research and Program Evaluation Unit

  • Jan 2021 - Sep 2021

  • Managing a research unit of 10 employees (researchers, statisticians, operations team, and field coordinators)• Managing a profit and loss unit in large volumes of activity (approx. 5M NIS annually).• Initiating, characterizing and leading research and evaluation studies for internal interfaces and external clients (large funds, government ministries, etc.).• Presenting and working closely with senior managers in the public sector, the third sector and the private sector.

• Senior Researcher and Programs Evaluator

  • Sep 2019 - Dec 2020

  • Managing and executing research and evaluation studies for educational programs and educational initiatives (digital and non-digital) from brief to presentation. • Characterizing the research design, developing tools and surveys, managing research assistants, analyzing findings, conclusions, and followed recommendations.• Taking part in the characterizing and developing ed-tech products using design thinking methodologies.



Israel Railways Ltd.

• Israel
• Truck Transportation
• 300 - 400 Employee

• Research Unit Manager, Economics Division

  • Jan 2016 - Aug 2019

  • Setting up and managing a professional unit of three researchers from different disciplines.• Managing research and evaluation in marketing and CX: Using a variety of tools for data collection and analysis, defining recommendations and relevant KPIs.• Measuring customer experience: Developing methodologies and validating for data collection and in-depth analysis, improving the level of service and customer experience (customer journeys, customer segmentation, behavior prediction, user interface characterization, etc). Show less

• Research and Evaluation Manager, Marketing and CX Division

  • Apr 2012 - Dec 2015

  • Managing research & evaluation activities concerning customer behavior and experience, market potential and feasibility tests, brand assets and reputation in crisis.• Conducting complex analyzes between big data and research data. building, leading and implementing cross-company processes.• Developing indices for examining the effectiveness of marketing and CX activities, as part of building the CX organization's strategy, including research validation.

• Evaluation supervisor, Marketing and CX Division

  • Jun 2010 - Apr 2012

  • Developing & managing various assessment, evaluation, and control tools to improve customer experience.



New Wave Research

• Israel
• Research
• 1 - 100 Employee

• Senior Researcher, The Qualitative Department

  • Jul 2006 - May 2010

  • Conducting qualitative research from brief to presentation: formulating goals and objectives, guiding focus groups and conducting in-depth interviews, analyzing findings and drawing conclusions, writing research reports, and final presentations to clients.

• Junior Researcher, The Quantitative Department

  • Feb 2005 - Jun 2006

  • Designing and computing questionnaires on survey platforms, survey data - validating and coding.