Experience

Playtika

• Israel
• Computer Games
• 700 & Above Employee

• Product Project Manager

  • Dec 2021 - Present

• Monetization Specialist (Bingo Blitz)

  • Jun 2020 - Dec 2021



YouAppi- Mobile App Retargeting

• United States
• Advertising Services
• 1 - 100 Employee

• Growth & Strategic Partnership Manager

  • Jan 2018 - Jun 2020

  Re-engagement specialist at YouAppi, an all-mobile platform, helping brands, advertisers and app developers grow their revenue and ROI by 120%. Oversee and manage top tier advertisers (such as Amazon, King, SHOWTIME, Yelp, Sam's club) including pre-sale strategy, Integration, testing, launch through growth and up-selling. focus on the management of B2B2C. Responsible for advertiser growth and hitting their KPIs on a daily basis. Led strategic and growth initiatives across the global organization, to optimize the sales operations, drive revenue and increase conversions by more than 80%. Show less



InfiApps

• Israel
• Computer Games
• 1 - 100 Employee

• Product Marketing Manager

  • Jan 2015 - Oct 2016

  Experience of delivering consumer mobile product (B2C)- Led the main brand of "Slot Bonanza”, a social casino slot app consisting of more than 5M installs, approximately 580K active users and 60K paid users. The company was acquired in Aug. 2015 for $39.2M. Responsible for increasing profits by strategic monetization which improve CVR by 90%. Managed the whole marketing features life-cycle: ideas, define (PRDs), design (art), prioritization, analyze through lunch. focusing on B2C marketing plans. Marketing campaigns specialist - drive in-app purchases, re-targeting and acquisition ads, SEO/SMO, email campaigns, and push notifications. Producing an average revenue of $4M a year. Experience in identifying and understand user needs, representing those through a coherent user story and smart UX/UI design to deliver added value to the user. Worked cross-functionally with R&D, BI, marketing, QA, designers and customer support teams. Performed profitability analysis, extensive A/B testing& market research according to goals and KPI’s. Focusing on a product-market fit concept to aid decision making. Show less



Shamaym

• United States
• Software Development
• 1 - 100 Employee

• Junior Product Marketing & Business Development Manager

  • Jan 2014 - Jan 2015

  Oversaw all business functions, including strategy, financial, technical, analysis and performance, with a focus on implementation of Air Force methodologies in civil sectors. Driving the full product development cycle of a system for internal use of the company. Define and design functionality, Usability, UX & UI. Taking part in the "go to market" plan. Led business development efforts to increase profits by finding new projects for the company. Oversaw all business functions, including strategy, financial, technical, analysis and performance, with a focus on implementation of Air Force methodologies in civil sectors. Driving the full product development cycle of a system for internal use of the company. Define and design functionality, Usability, UX & UI. Taking part in the "go to market" plan. Led business development efforts to increase profits by finding new projects for the company.



Governmental office

• Intelligence Consultant, Department of Defense (Confidential)

  • 2011 - 2014

  Highly-classified operations manager, focused on adapting leading trends from the intelligence industry to suit department needs. Providing recommendations and reviews for top level executives in the intelligence community. Highly-classified operations manager, focused on adapting leading trends from the intelligence industry to suit department needs. Providing recommendations and reviews for top level executives in the intelligence community.



Israeli Air Force

• Israel
• Defense and Space Manufacturing
• 700 & Above Employee

• Officer, Captain (Res.)

  • Nov 2006 - Apr 2011

  Conducted intelligence technology-based research, interpretation and analysis of intelligence. Worked with senior management to define roles and responsibilities for team workflows and cross-domain operations. Conducted intelligence technology-based research, interpretation and analysis of intelligence. Worked with senior management to define roles and responsibilities for team workflows and cross-domain operations.