Experience

Kai.ai

• Israel
• Health, Wellness & Fitness
• 1 - 100 Employee

• Conversation Product Manager

  • Mar 2022 - Present

  -Managed the conversational product on 5 different messaging platforms and APIs -Led a team of content engineers focused on developing all conversational features of the product. -Oversaw all content creation and UX writing within the product and app. -Closely monitoring data analysis and user journey cohorts enabling better monitoring of user needs and improved product features. -Collaborated with cross-functional teams (Support, Marketing, Community) to ensure successful product adoption, go-to-market fit, and growth. -Defined product roadmap and KPI’s, forecasting market trends and executing growth and business strategy goals. Show less



The Center for Educational Technology (CET)

• Israel
• Education Administration Programs
• 200 - 300 Employee

• Product Manager

  • Jun 2020 - Feb 2022

  -End-to-end project and product development: Websites, E-learning, Audio and Video web projects -UX writing and conversational design strategy consulting for complex products -Developed community-based strategy and feature planning for brands and product communities. -Product research and marketing - ideation, mockups, and user research interviews. -End-to-end project and product development: Websites, E-learning, Audio and Video web projects -UX writing and conversational design strategy consulting for complex products -Developed community-based strategy and feature planning for brands and product communities. -Product research and marketing - ideation, mockups, and user research interviews.

• • Jan 2018 - Feb 2020

  -Successfully launched several products including an E-learning chatbot, websites, and an educational gaming app aimed at parents and children (over 500,000 users).-Researched competitors, technologies, and user requirements to ensure product success.-Analyzed metrics and performed A/B testing to optimize product performance and user experience.-Created and maintained product roadmaps, feature specs, and release plans.

• • Jun 2016 - Jan 2018

  -Shaped the organization’s go-to-market plan and brand strategy, and managed a budget of 2.5M NIS/Annually. -Established partnerships with media outlets, private companies, government, and academic institutions. Created original content, marketing materials including presentations, web & social media content, blogs, podcasts, online video series, events, and UX writing for new apps & games.



HBO

• New Caledonia
• Retail
• 1 - 100 Employee

• Senior Researcher- "Our Boys" , HBO

  • Feb 2015 - Jan 2016

  An American-Israeli critically acclaimed television production: -Conducted extensive investigative research throughout the pre-production stages. -Collaborated with HBO Global, the director, the production crew, and writing team to ensure storyline accuracy. An American-Israeli critically acclaimed television production: -Conducted extensive investigative research throughout the pre-production stages. -Collaborated with HBO Global, the director, the production crew, and writing team to ensure storyline accuracy.



Israeli broadcasting channels (Keshet, Reshet, Chinuchit)

• Content Editor & Senior Researcher

  • Feb 2012 - Jan 2015

  Deputy Editor for the prime time’s investigative show Hamaarechet. Researcher and editor for Vacuum: Investigative show with Gal Gabai. Researched relevant data, contributors, locations, and archive materials. Conducted preliminary interviews for inclusion at each program. Built the content structure and storytelling strategy for the films. Led post-production efforts, including close collaboration with directors on content, structure, video editing. Deputy Editor for the prime time’s investigative show Hamaarechet. Researcher and editor for Vacuum: Investigative show with Gal Gabai. Researched relevant data, contributors, locations, and archive materials. Conducted preliminary interviews for inclusion at each program. Built the content structure and storytelling strategy for the films. Led post-production efforts, including close collaboration with directors on content, structure, video editing.



Yedioth Ahronoth

• Israel
• Newspaper Publishing
• 200 - 300 Employee

• Journalist

  • Feb 2011 - Nov 2012

  Xnet- Ynet, Online Magazine Contributed articles on a wide range of topics: culture, health & fitness, travel, and entertainment. Performed research and conducted interviews to develop original story ideas. Xnet- Ynet, Online Magazine Contributed articles on a wide range of topics: culture, health & fitness, travel, and entertainment. Performed research and conducted interviews to develop original story ideas.