Nessma Shams
Head of e-commerce Marketing at Retkom- Claim this Profile
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English -
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Arabic -
Topline Score
Bio
Credentials
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Bing Ads Accredited Professional
Microsoft Bing AdsFeb, 2014- Oct, 2024 -
Google Adwords Qualified Professional - Search Advertising Advanced
Google
Experience
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Retkom
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Saudi Arabia
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Retail
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1 - 100 Employee
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Head of e-commerce Marketing
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Feb 2022 - Present
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MarketeersHub
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Saudi Arabia
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Advertising Services
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1 - 100 Employee
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Head of performance Marketing
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Jun 2021 - Feb 2022
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ArabyAds
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United Arab Emirates
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Advertising Services
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200 - 300 Employee
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Team Leader
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Dec 2017 - Dec 2020
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Heliopolis Developers Group - HDG
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Egypt
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Construction
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1 - 100 Employee
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Digital Marketing Manager at Heliopolis Developers Group (HDG)
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Sep 2017 - Dec 2017
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Aqarmap.com
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Egypt
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Real Estate
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200 - 300 Employee
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Digital Marketing Associate
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Oct 2014 - Aug 2017
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Iqraaly - اقرأ لي
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Egypt
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Entertainment Providers
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1 - 100 Employee
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Online Marketing Specialist
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Jun 2014 - Oct 2014
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Act Advertising
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Egypt
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1 - 100 Employee
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Account Manager
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Feb 2014 - Jun 2014
Working within advertising agency, acting as a link between clients and the agency. Responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved, understand clients' needs and objectives and liaise closely with them throughout campaigns, often on a daily basis. Contribute and develop advertising campaigns. Tasks typically involve:1- Meeting and liaising with clients to discuss and identify their advertising requirements.2- Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.3- Presenting the campaign ideas and budget to the client.4- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.5- Negotiating with clients and agency staff about the details of campaigns.6- Presenting creative work to clients for approval or modification.7- Monitoring the effectiveness of campaigns.8- Arranging and attending meetings.
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Denver PPC
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United States
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Advertising Services
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1 - 100 Employee
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SEM Associate
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Feb 2013 - Feb 2014
Responsible for managing and supervising the accounts team technically. Helping in training the juniors and managing them & their work. Reviewing the work before it goes live. In addition to managing online advertising campaigns and setting up new campaigns for clients.
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SEM Analyst
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Feb 2012 - Feb 2013
Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.Manage large keyword lists.Provide creative copy suggestions and graphical ad templates.Manage Display network placement lists on AdWords and through other contextual advertising platforms.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Keep pace with search engine and PPC industry trends and developments.Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.Monitor and evaluate search results and search performance across the major search channels.Communication to team and management on project development, timelines, and results.Work closely with the other team members to meet client goals.
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Ecco
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Denmark
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Retail Apparel and Fashion
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700 & Above Employee
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Call Center Agent
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Jan 2012 - Feb 2012
Agent Agent
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Psychoanalyst
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May 2011 - Aug 2011
Psychoanalyst Psychoanalyst
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Education
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Helwan University Cairo
Bachelor of Arts (B.A.), Psychology -
Hellwan University
Bachelor of Arts (B.A.), Psychology