Experience

Country Road Group

• Australia
• Retail
• 700 & Above Employee

• Styling Consultant

  • Oct 2021 - Present

• Retail Sales Consultant

  • Jun 2015 - Present



Creative Work Enterprises

• Marketing Communications Specialist

  • 2011 - 2014

  Being a Marketing Consultant, I defined marketing strategies, identified the most appropriate message, as well as executed formulated strategies for businesses. It required that I analyse company profile and operations to understand its marketing needs, conduct marketing research as well as revisit the process, content and digital advertisement purposes. For lead generation, I executed social media marketing tools as well as utilised SEO to encourage customer generation. It was also my responsibility to provide expert advice on branding, positioning, communications and other marketing issues as well as direct marketing efforts with the most effective methods and tools. Finally, I fostered relationships with external parties to support brand / product placement.



ASSA ABLOY Group

• Sweden
• Building Materials
• 700 & Above Employee

• Marketing Communications & Public Relations Manager

  • Sep 2004 - Jan 2009

  I developed and executed a communications strategy and plan, worked with external advertising and PR agencies to create and manage all marketing materials and collateral in line with clearly defined brand direction. Not only did I lead the planning and implementation of public relations strategies but also execute marketing activities including demand generation, lead generation and more. This included company’s public relations and media strategy, establishing its reputation, and ensuring effective media coverage. This necessitated that I oversee the creation of media releases and content on social media, including forging relationships with the media people and key influencers. Besides the aforementioned, I served as a brand ambassador and spokesperson of the company, responsible for promoting products and services as well as increasing people’s awareness. In addition, I oversaw the execution of PR & event campaigns and promotional activity for Australia, New Zealand and Hong Kong businesses. Last, I arranged calendar including all media bookings.

• Public Affairs & Events Coordinator

  • Apr 2001 - Sep 2004