Consultante en stratégie digitale

• Feb 2023 - Present

Consultante en stratégie digitale

• Jul 2021 - Present

Enseignante universitaire

• Sep 2019 - Present

UX/UI, SEO, ASO , Digital Analytics, business intelligence and OLAP.

University Teacher | BI | Marketing Digital: SEO, ASO, GA, GTM, Digital Strat. & Content | UI/UX

• Sep 2019 - Jun 2021

As a professor at ISET Radès, i am mainly involved in two major axes: Concepts of Data Warehouses and OLAP & Digital Marketing: SEO, ASO, Google Analytics, Mobile and content marketing.Data Warehouse & OLAP | Professional Master in Business Intelligence (BI) | ISET Radès. Challenges: as a professor & End of study project's supervisor, i am Helping students through the process of OLAP and Data Warehouse implementation and Dashboard creation basically through a deep analysis of client's needs, using Microsoft SSIS, SSAS, and Power BIDigital Marketing & SEO | Professional Master in Mobile Development | ISET Radès.Challenges: Mainly focusing on SEO and ASO concepts in a project based approach for Mobile Developers. UI/UX | Professional Master in Mobile Development | ISET Radès. This module is an initiation to the concepts and importance of UI/UX design thrugh a project based approach.Digital Analytics | Third year Digital Marketing Students |ISET Radès.We introduce digital analytics concepts and focus on Google Analystics and GTM.Mobile Marketing| Third year Digital Marketing Students |ISET Radès.This module introduce the concepts of mobile marketing : responsive design for websites and emails, ASO and the use case of QR codes, SSMS and USSD Digital Communication | Professional Master in Trade and distribution | ISET Radès.Focusing on examples of digital communication from Websites and blogs, social media content and email marketing.Content Marketing | Second Degree, Digital Marketing Students, ISET Radès. Show less

Consultant

• Mar 2021 - Present

Analysis and monitoring of the creation of the E-commerce website. Implementation of the Digital Marketing strategy: SEO, GA, E-mail Mareketing. Analysis and monitoring of the creation of the E-commerce website. Implementation of the Digital Marketing strategy: SEO, GA, E-mail Mareketing.

Professional Trainer Digital Marketing: Concepts, strategies and tools .

• Dec 2017 - Feb 2023

I animated Training sessions on different aspects of Digital Marketing by following an approach ranging from concepts to strategies while presenting the tools that can be used. Animation of a training session on the theme "Community Management" for an IT group. Animation of a training session on the theme "Employer Branding" on behalf of HR managers of a large retail group. Animation of training sessions on the theme "Digital Marketing Concepts, Tools and Strategies", in Tunisia and Africa, for the benefit of Marketing and Communication Managers of IT, Insurance & Pharmaceutical Laboratory companies. Show less

Digital Strategy Consultant

• Mar 2021 - Jul 2021

Proposal and follow-up of the implementation of BYB's digital strategy: Study and development of the site, SEO, social networks's strategy. Proposal and follow-up of the implementation of BYB's digital strategy: Study and development of the site, SEO, social networks's strategy.

Seasonal Teacher | Digital Marketing & SEO.

• Sep 2018 - Jan 2021

Help Web & Mobile engineering's students through a project based approach to practice SEO, Google Analytics, email marketing & ASO. Help Web & Mobile engineering's students through a project based approach to practice SEO, Google Analytics, email marketing & ASO.

BI | Digital Analytics | University Teacher

• Jun 2015 - Sep 2019

Member of the steering committee of the co-constructed Digital Marketing license.Creation of agreements and partnership relations with national companies.Coaching of students during the Inter OTC Hackathon organized with Orange Developer Center.Teaching of the Digital Analytics module.Teaching of the Decisional Information System module for the benefit of the students of the Digital Entrepreneurship and Data Science master's degree.Teaching of the Data Mining module for the benefit of students of the Digital Entrepreneurship and Data Science master's degree.Coaching of students: Job search techniques, participation in challenges. Show less

Enseignante Technologue

• Oct 2009 - Jun 2015

EnseignementEncadrement PFE, Relation avec les entreprises locales pour créer des partenariats

Enseignante Technologue

• Sep 2004 - Sep 2009

Etudiant chercheur

• 2007 - 2007

Étudiante chercheur en Computer Supported Collaborative Learning, recherche sur les aspects cognitifs et émotionnel de l'apprentissage Étudiante chercheur en Computer Supported Collaborative Learning, recherche sur les aspects cognitifs et émotionnel de l'apprentissage

Chargéé de cours

• Sep 2003 - Jun 2004

Chargée de cours, TD des modules Réseaux Informatiques et Réseaux Locaux d'Entreprise. Chargée de cours, TD des modules Réseaux Informatiques et Réseaux Locaux d'Entreprise.