Neshelle Ann Callas

Digital Marketing Intern at Yellow Brick Media Group, Inc.
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Location
Pasig, National Capital Region, Philippines, PH

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Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Nov, 2020
    - Sep, 2024
  • Social Media Management 101 Course
    Course Belt Learning Inc.
    Oct, 2020
    - Sep, 2024

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Aug 2023 - Present
    • Social Media Manager
      • Jun 2022 - Present

      • Oversees Soul Creatives' interactions with the public through implementing content strategies for social media platforms. • Responsible for developing content calendar for social media and ensuring that a consistent brand voice is observed across all platforms. • Identifies market demand through qualitative social listening, competitor analysis, benchmarking, and social media analytics reporting to further gain insight into the market and industry in general. • Spearheads the digital campaigns to build an online community, recognize audience interaction patterns, and analyze the engagement data. Show less

    • Social Media Marketing Manager
      • Mar 2021 - Present

      • Tasked to schedule Instagram posts for major clients such as The Beauty Cave Boutique, Playsuit Apparel, and Grow by Mia. • In charge of creating & curating social media content bank. The work involved are writing the captions, creating graphics, and editing video reels. • Responsible for the development and management of the online community. • Conducted influencer seeding for different clients. • Maintains a weekly and monthly report tracking the social media presence's performance. • Responsible for writing engaging and helpful content online for clients. Show less

    • New Zealand
    • Marketing Services
    • 1 - 100 Employee
    • Junior Graphic Designer
      • Apr 2023 - Jul 2023

      • Collaborated with salons in Australia and New Zealand to create and edit compelling social media graphics aligned with their brand identity and marketing goals. • Developed a deep understanding of each salon's unique style and target audience to deliver visually appealing designs that resonated with customers. • Ensured consistent branding and messaging across all social media platforms. • Managed multiple projects simultaneously and met tight deadlines. • Collaborated with salons in Australia and New Zealand to create and edit compelling social media graphics aligned with their brand identity and marketing goals. • Developed a deep understanding of each salon's unique style and target audience to deliver visually appealing designs that resonated with customers. • Ensured consistent branding and messaging across all social media platforms. • Managed multiple projects simultaneously and met tight deadlines.

    • Social Media Manager
      • Oct 2021 - Dec 2022

      • Tasked to edit Ukulele videos from his YouTube account to post on his Facebook & Instagram pages. • In charge of creating & curating social media content bank. The work involved are writing the captions, creating graphics, editing Instagram reels and TikTok videos. • Responsible for the development and management of his online community. • Tasked to edit Ukulele videos from his YouTube account to post on his Facebook & Instagram pages. • In charge of creating & curating social media content bank. The work involved are writing the captions, creating graphics, editing Instagram reels and TikTok videos. • Responsible for the development and management of his online community.

    • Social Media Marketing Manager
      • Dec 2020 - Dec 2022

      • Responsible for the Instagram feed curation by finding aesthetic photos of polymer clay earrings, transferring them into Planoly, writing captions, and scheduling content. • Coordinated with different polymer clay makers and make sure to answer DMs & comments. • Created graphics for social media posts, and editing reels for monthly Instagram takeovers. • Ensured that the visual displays are aligned with the brand's aesthetic and vision. • Responsible for overseeing Clay Craze Studio's logistics operations and manages, improves, and optimizes different stages of the supply chain for a short period of time. • Gained significant traction over the past year, increasing the account's followers from 23,000+ to 50,000+. Show less

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Wedding Coordinator
      • Sep 2022 - Sep 2022
    • Social Media Marketing Intern
      • Aug 2022 - Sep 2022

      • Tasked to promote the channel of CreaTV (PUP CreaTV is the first university-based online channel in the Philippines with over 35,000+ likes and 39,000+ followers). • Tasked to conceptualize and create promo & engagement posts, to increase followers and likes, to monitor the status of each platform, and to post and create copy/captions for pub mats. • Tasked to promote the channel of CreaTV (PUP CreaTV is the first university-based online channel in the Philippines with over 35,000+ likes and 39,000+ followers). • Tasked to conceptualize and create promo & engagement posts, to increase followers and likes, to monitor the status of each platform, and to post and create copy/captions for pub mats.

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Social Media Manager
      • Aug 2020 - Feb 2022
    • Philippines
    • Online Media
    • 1 - 100 Employee
    • Content Writer
      • Oct 2019 - Dec 2019

      • Responsible for writing engaging and helpful content online. • In charge of producing top-notch written and visual content from the trending posts. • Coordinated with the marketing team to assist various artists and bands coming inside the Inquirer Pop studio to perform. • Responsible for writing engaging and helpful content online. • In charge of producing top-notch written and visual content from the trending posts. • Coordinated with the marketing team to assist various artists and bands coming inside the Inquirer Pop studio to perform.

Education

  • Polytechnic University of the Philippines
    Bachelor of Arts in Broadcasting, Broadcast Journalism
    2020 - 2024
  • Eugenio Lopez Jr. Center for Media Arts Senior High School
    Media Arts
    2018 - 2020

Community

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